This creative campaign is several years old but still hands down some of the best work I have ever come across and a constant source of inspiration. There are many reasons why I love this work much of which goes beyond  the aesthetic brilliance and creative execution. The concept of Republica Popular do Corinthians as a whole and how the campaign was integrated into all aspects of a fan’s life was remarkable. So smart and well thought out! This is pure gold and a lesson for those who look to conceive integrated creative execution that is more than advertising but an integral part of the consumer’s culture.