A Look into Amanda’s Vision, The Princess Advert and IDW Comic Canon: Mona Wilder revealed? (Theory Post)
“Mona Wilder” is the seventh Black Wing subject alias MOLOCH, trapped within the squeaky ‘stress toy’, and currently communicating through dreams and commercials.
She is “The Princess” in both the commercial seen in the main series, and possibly the insane ‘Princess’ child in the IDW Comic Series.
She is who persuaded Bart to get to (and possibly to kill) Dirk Gently.
Amanda’s “vision” in S1 E3.