“The Rolling Stone video takes place in a dimly lit studio which represents the two worlds I have been stuck in. The gloomy side represents the mainstream world while the other side represents the underground. The girl holding on represents you. As the world slowly gets familiar with my face the more you will lose interest (hence the pieces of her clothing coming off at every shot). The camera lights symbolize the crossover and when the begin to flash I look away from the underground. Even though I don’t want to, it is a step that I feel I must take to evolve as an artist." — Abel Tesfaye.
"Even in the future the story begins with Once Upon a Time"
He was the fantasy of every girl in the country. He was so far out of realm, her world, that she should have stopped thinking about him the second the door had closed. Should stop thinking about him immediately. Should never think about him again, except maybe as a client - and her prince. And yet, the memory of his fingers against her skin refused to fade.