100 years of Beauty: Egypt
Not only did each look show the typical aesthetics during that decade, but also represents the political struggles at the time
1910s [Typical Urban Look]: Features the Abaya and a veil which allowed women enter society and the public’s eye while simultaneously keeping their conservatism
1920s [Huda Sharawi]: A pioneering Egyptian feminist leader and founder of the ‘Egyptian Feminist Union’. Took off the veil as a sign of resistance
1930s [Oum Kalthoum]: One of the greatest and most influential Arab singers of the 20th Century. Known as Kawkab al-Sharq كوكب الشرق (“Star of the East”) by many.
1940s [Princess Fawzia of Egypt]: Daughter of King Fouad I and descendant of Mohammed Ali, the founder of Modern Egypt. The next decade would see the end of her family’s rule during the 1952 Revolution.
1950s [Doria Shafik]: A philosopher, poet and one of the leaders of the Women’s Liberation Movement. Her efforts would grant Egyptian women the right to vote later on.
1960s [Factory Workers]: Former Egyptian President Gamal Abdel Nasser at the time started to focus on local manufacturing and economy. Labour Laws were changed to ensure women’s role in the workforce was legally protected. Also this decade saw the adoption of more western concepts after the liberation from the British.
1970s [Souad Hosni]: One of the major stars in the 70s known as the ‘Cinderella of Egyptian Cinema’.
1980s [Conservatism]: There was a social descent against Sadat’s open door policy and his acceptance of western norms to infiltrate Egyptian society. Many conservative people Egyptians migrated to the Gulf during this decade as the rise of the veil and, in contrast, western norms of fashion started to clash.
1990s [Sherihan]: An Egyptian singer who was influenced by the religious wave of the 90s. The 90s saw the return of the migrants from the Gulf during and after the Gulf War. They brought back many more conservative styles back to Egypt with them.
2000s [Hybrid Fashion]: This decade saw a reconciliation of people’s conservative aspects with the modernist aspects. Many veiled women started wearing sleeveless tops and clothes with cleavage but in a way that would be deemed acceptable by the conservative society [eg. wearing long sleeve tops under]
2010s [The Egyptian Revolution]: Represents the 2011 revolution and concepts that were adopted during that period. The Youth wanted their voice to be heard and to end the corruption in the government. Women role’s in the revolution was very significant.