Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS.
In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.
“There’s this kind of spirit at the time, where you’re getting shows such as Fresh Prince and A Different World…This moment where they try to offer diversity, but it also had this undertone of talking about social politics. But it was never overt.“
Nafisa Kaptownwala for Vice US & Vans, “What 90s Clothing Ads Look Like With Millennial Models”