In thinking about style, one person comes to mind: Norma Kamali, a designer whose personal taste resonates in all of her designs and art direction, which often includes an obvious homage to the ‘50s pinup look.
This is my first paid piece of design work as a graphic design student. I designed the logo for Pinkies Diner, a 50s style diner based in Afflecks.
The brief given to me by the owners was to come up with a logo with a 50’s theme. They wanted me to include a waitress and their signature milkshake.
I used a retro typeface which I modified in illustrator along with a sketch of a waitress which I did and also vectorised. After getting the go ahead from the owners, from the basic skecth, I moved on to vectorising the logo.
After colouring, the design was looking too crisp and as I wanted a retro feel, I used halftone shading and also added aged textures to give it a retro look.
I spent a lot of time learning how to do vectorised hair for this project, which is a lot harder than I thought it would be but it was worth the extra time I put into it.
I especially enjoyed experimenting with halftone which is something I’d never done before and really gave it the vintage feel I wanted to achieve.
The owner of the café sent the final logo to his web designer who was impressed and will be adding it to the website soon.
Next I will be working on their menus and signs. The logo is also going to be printed on t-shirts and mugs. The t-shirts will be printed at Kustom Korner in Afflecks.
Pop into Pinkies for a cupcake and a milkshake! :)