“Repeal Beer”

When Prohibition officially ended on December 5, 1933, booze peddlers large and small quickly did the legal thing and registered their products’ labels with the U.S. Patent Office. Here’s one aptly named product, to cash in on this “heady” time, registered with the Patent Office on March 6, 1934.

Trademark Application for Esslinger’s “Repeal Beer” Label, Case File 43336. 3/06/1934. NARA ID: 7788265

From the series: Case Files for Registered Product Labels , 1874 - 1940. Records of the Patent and Trademark Office, 1836 - 1978

(Today’s post comes via Alan Walker, an archivist in Research Services at the National Archives in College Park, Maryland.)