40s advertisement


Tatra Type 87 (1936-1950)

Producing in Czechoslovakia during the most turbulent years of the last century, the Tatra Type 87 managed to be far ahead of it’s time. The radical body shape was an evolution of the first aerodynamically designed car, the Tatra Type 77. Due to it’s shape and efficiency the Type 87 was able to achieve 20mpg at highway speeds and continue on to a top speed over 100mph with it’s rear mounted air cooled V8. The engineering genius behind it, Hans Ledwinka, was imprisoned for six years for collaborating with Nazi Germany but eventually sued for his freedom. It never gained the success he hoped for outside of his home country, but today the Tatra Type 87 is renowned for its’ innovations.

Admiral Triple Thrill - Advert for the complete home entertainment system from Admiral – a “triple thrill” featuring a 10-inch Magic Mirror television screen, an FM-AM radio, and a 2-speed phonograph that plays “the sensational new L.P. records”. This was indeed a luxury item at the 1948 price of $549.50. 1948 issue of National Geographic. (Available at Arcanium Antiques)

Wow! Now Chemcraft has ATOMIC ENERGY! - Chemcraft chemistry set advert detail, December 1947

Safe, exciting Atomic Energy Experiments make Chemcraft more fun than ever before. And listen, fellows …Chemcraft’s Atomic Energy feature is the REAL THING! You actually conduct your own experiments with the awesome, mysterious and breath-taking force of Atomic Energy. Yet all materials, experiments and apparatus are absolutely safe … even the Uranium Ore released to Chemcraft by the U. S. Atomic Energy Commission.

August 25, 1916 - US Government Creates the National Park Service

Pictured - This poster is one of a series created in the 30s and 40s to advertise the National Parks.

One of America’s finest institutions was born on August 25 as President Woodrow Wilson signed the National Park Service Organic Act, mandating a new governmental  organization, the National Park Service, “to conserve the scenery and the natural and historic objects and wildlife therein, and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations.”

Numerous national parks and monuments already existed in the United States, managed by the Department of the Interior or by wealthy conservationists, but no single unified agency.  Several, including Stephen Mather, J. Horace McFarland, and Teddy Roosevelt, had championed the campaign by penning articles the educations, ecological, and recreational benefits that would be created; McFarland became the NPS’s first director, working pro bono with a nominal salary of $1.