For a day project we also had the chance to do a live brief for the company monster to create a new BEER! I was completely over the moon and wanted to get stuck straight into it to show them what I can do and get some of my work out there. To start we got into competitive groups and started to think of new and innovative ideas from the brief. Monster were looking for a NEW, INNOVATIVE, ALTERNATIVE and EXCITING beer that brought new things to the table of the industry. We had so many different ideas to start however managed to narrow it down to the finished article.
Idea 1- we created a pealable label idea that you could peel off your own sticker to reveal an alter ego of your own personality. This was also tied in with a reflective material so you could relate yourself to the product and see yourself within it. This brought up many problems though as it wasn’t too unrealistic as the labels would be too different and the different designs would cost too much for production.
Idea 2- was a twitter feed related product that had your own tweets on it that you could post to the new beers website. This would be interactive and could bring a new element to the market and establish a “must have” status.
Idea 3- was the ‘ALT’, alternative lifestyle beer that was based on the playing card and the way you never know what you could get. The playing card label would be the front-runner as it relates to socializing (drinking games) as well as the contemporary packaging. The packaging of the bottle would have then been a must have item to have when your out making you need a photograph with them.