For a day project we also had the chance to do a live brief for the company monster to create a new BEER! I was completely over the moon and wanted to get stuck straight into it to show them what I can do and get some of my work out there. To start we got into competitive groups and started to think of new and innovative ideas from the brief. Monster were looking for a NEW, INNOVATIVE, ALTERNATIVE and EXCITING beer that brought new things to the table of the industry. We had so many different ideas to start however managed to narrow it down to the finished article.


Idea 1- we created a pealable label idea that you could peel off your own sticker to reveal an alter ego of your own personality. This was also tied in with a reflective material so you could relate yourself to the product and see yourself within it. This brought up many problems though as it wasn’t too unrealistic as the labels would be too different and the different designs would cost too much for production.


Idea 2- was a twitter feed related product that had your own tweets on it that you could post to the new beers website. This would be interactive and could bring a new element to the market and establish a “must have” status.


Idea 3- was the ‘ALT’, alternative lifestyle beer that was based on the playing card and the way you never know what you could get. The playing card label would be the front-runner as it relates to socializing (drinking games) as well as the contemporary packaging. The packaging of the bottle would have then been a must have item to have when your out making you need a photograph with them.


Here are three more info graphics taken from 2012 London Olympics showing the different disciplines in their different lights over the course of the games. They work well to describe the sport to people who wouldn’t know otherwise. The design of them is really simple and too cluttered especially the setting of the type and the contrast within the background. They could look more at the aesthetics of them, otherwise they are really clever and well rounded.



After scouring the web for ideas for my final outcome I have come across this selection of illustrations that have been created for GFSmith Paper Company. The series shows many different patterns that are interesting, complex and vibrant almost looking like they are computer-generated pieces of watercolor painting. 


The creativity side to these images is what has made me think that this could be a potential route to go down. The way that the different illustrations command the background space, there would only need to be a small area of text needed to finish off the overall spread.


Overall i really like the way that these have been created to show off the different paper stacks that GF Smith use and sell to others. They are a great company for free bees too as we have experienced with them coming in to give us some samples of the quality that they are renowned for. The illustration series marks the turning point for my project and the layering of different colours is more than relevant to the process im looking at in my sketchbook. now having more control over the flow of colours I could use this to try out some new funky ways of showing colour in illustration.



Looking at the different book publications and the way that you can individually give something an identity, these images do this well through the medium of quality paper and harsh black and whites. The binary opposites within these make the type stand out and the different elements excel themselves when placed on the page. The theme of the entire branding together looks great and sums up the entire project they were going for. This is what i need to do in mine.



Here is a prime example of what i aim to do throughout my book cover process for the three i have chosen by Roald Dahl. The thing that drew me into this step by step guide was the fact that he has used white and built up on the piece and hasn’t rushed straight into the heavy black lines. The depth of filed this creates actually makes the image jump off the page and i wouldn’t think twice about picking it up. In the earlier steps he maps out the design with a clear structure underlying the finished piece and then works up from this with more intricate detail finally resulting in a finished book cover that is suitable for the wild wild west. To start off i’m going to try to experiment with this and i could possibly use the ink methods i have been looking at to combine with the white lines to get the finished result of the covers. Now its all process of elimination and trying out different things to see what works.




Throughout this project I have created specific aims that I wanted to achieve in relation to my editorial design skills. As a whole the final product I have created I am happy with however it hasn’t been easy getting here seeing as there were lots of different processes I had to do to select the final criteria.

            Once receiving the brief I started to jot down different ideas and different initial thoughts that I could take forward in relation to each designer. Following this I did some basic research into each of them and listened to their interviews to see which one took my fancy. I decided to go with the New Zealand designer Kris Sowersby. I chose him due to the fact he is a current typographer and is probably the most successful type designer to come out of New Zealand. I didn’t specifically want to look at his work and the different styles he does because I wanted my book to reflect his personality rather than a pastiche of his work. However this wasn’t the case and my first idea really went in the wrong direction ending up making a copy of his work with a slight twist to make it my own. The typography that was produced looked aesthetically pleasing however after being ridiculed in the critique I needed to change my ideas and get back on track. To be fair I thought I could have had more help with my ideas and some more input from the tutors so I didn’t have to redo another chunk of work however off my own back I did it.

            To get my new ideas off the starting line I went back to my design sheets and researched more into New Zealand and the country that he lives in. As well as that I have also looked more into his life and the specific tings that make him unique. Whilst listening to the interview for like the fourth time I finally got a piece of information that really appealed to me. The interviewer was quite specific about routines and if he did anything that made each day unique. He stated that he adamantly he does the same 6 event routine everyday ‘without fail’ unless there was something else interfering. I find this absolutely fascinating that he does the same 6 things, 7 days a week, 52 weeks a year more or less so decided to run with that.

            Imagery and the way I was going to communicate this was the next milestone I needed to overcome and not much time to do so. To focus more on the imagery I wanted to use, if any, I began to devise mind maps on the certain routine elements and what I consider to be relevant to them. In my own opinion I had different ideas about the elements so I also consulted with my peers to get the most ideas for the overall images. I then came to the decision that I wanted to illustrate each of the elements so others can also relate in a visual way. From the mind maps I moved onto some initial illustrations that depicted the traditional imagery for each stage of his routine yet tried to make them more eye catching and exciting to look at. Combining these with typography I knew this was what I wanted as my final presentation as the drawings turned out well. After the following critique I had more positive feedback about the illustrations so committed 110% to get them finalised before transferring them to the computer.

            Transferring the images to Adobe illustrator and Photoshop pulled new challenged for me, as I haven’t really done this before. Once scanned in I then used the polygon lasso tool to create the entire body of illustrations line by line so they were perfectly finished. I was incredibly happy with the outcomes as I now felt like I have achieved something worthy of submission and even portfolio ready. This flowed into my layout designs and I found this easier than I thought because I find placement of objects and curetting quite relaxing. I firstly made up mocks of the book and how I wanted the overall thing to look, which was then adapted throughout further critiques towards the end of the project.

            At this stage I felt better about my work and I felt like there was actually something to be proud of. Moving forward with this project the obvious next stage was to play around on the computer and compose the overall layouts for the book and try out different ways it could look so they weren’t all noticeably different. The finalised layout I came to shows the use of columns as well as the illustrations interacting with typography to create a well-balanced layout. After printing numerous times, there were errors that I needed to flatten out, one of my main errors was the habit to fill my pages rather than be selective. This is probably one of the best things I have learnt from this project, due to the fact I have finally realised simplicity can be better than an overcrowded mess.

            After the final alterations to the piece was finalised there was such a huge relief to have it printed and bound professionally. The feeling of having something there and a product of weeks work is definitely a good feeling. In relation to improvements I think I could have managed my time management better as well as look more in depth at the current industry around binding. Even though I have touched on these I think I now need to go back and really double check everything I have to make sure I have done myself justice for this project. 


Once the task of writing and proofreading your manuscript is complete, the next step is to create a proper page layout for your book. The term “page layout” is used simply to describe the way text and images are situated on a page. In order for your book to have a professional look and feel, there are four basic principles to follow.



In order for your page layout to be visually appealing and to keep the readers interest, you should have contrast on your pages. Notice the use of contrast on this page, color, font size,  font style, and bold headings. Use a contrasting type for headings, keep the headings very different from the body type. Don’t go overboard, use one type for the body copy and a different one for the headings.  Consider a newspaper and how the headings are larger and bolder.



Choose one justification and stick to it.  As a rule, center justification will give the page layout a formal look.  It is commonly used for wedding invitations, formal announcements, etc. Left justification will give your book a more conservative professional look.  Full justification within the layout will give your book a clean orderly look.  With full justification, your headings could be either left, right, or centered on the page



Create a sense of unity throughout your book  by adding a few visual elements that you like, then repeat them throughout your book. Look through some of your favorite books to see what they have used on the pages; you may get some inspiration. Perhaps a decorative ornament under the heading of each chapter, or a decorative drop cap to start each chapter might give your book a special look.



Organize your type properly by grouping text together that relates to each other.


It is important to choose a page layout style, and follow it consistently throughout your book. As a reference tool, we have provided a number of recommended page layout examples complete with font and margin settings at the end of this page. Using the following information will help ensure a professional page layout and a file that is ready for print.




For idea one I have looked at the different ways that athletics has been put across in the media especially in the run up to the olympics. I think this is highly relevant to my project due to the fact that i could maybe look at the way they are showcasing the athletes and use this to my advantage. Having something im so passionate about i need to make sure that this is put across to everyone, making sure they understand or get something out of it. Taking this and moving forward there are also other campaigns that have done similar things like Lucozade and there sporting range. Could this be linked or used?



Now i am slowly moving closer to the final outcome and as a result of the crit i have started to narrow down what is actually inside the document and now looking at what i need to include. The imagery and extra elements that are not necessary i have removed and the piece is starting to feel more like a finalized book.



This is the Lucozade campaign that I have looked at to show the difference between this and the Adidas one. This is showing the athletes in a different light, with them all in action rather than just about to undertake their sport. Overall i think they both work equally well together as they show the different nature to the athletes we all recognize. I think this goes well alongside the different outcomes I want top produce over the course of this project, however i dont know weather it will be worth it to create photographs of my athletes in action. 


To get the most out of this project i wanted to push my ability on after effects as i have never used the program before. I have started to get some more developed knowledge by following some tutorials on Videocopilot.com. The first is a lense flare blur with moving text. 

These are the steps that i have taken to create the typography and following this i will upload the finished video…

InDesign Tutorial 3

Tutorial 3-

For our third look into InDesign we have now looked at object styles and how to save the documents in different formats for print and screen based. I find InDesign quite difficult however i am slowly getting around all the different styles, guides and tools as i practice at home too, so my work isn’t let down at the end of it. Im a perfectionist at heart so learning these is vital to the rest of my work leading to resolved outcomes. 

To start off we created the OBJECT GUIDE to set as a standard that can manipulate the text box in different ways depending on the purpose. The images i have attached show the steps we took to get to the final tutorial page. This was incredibly helpful however i think i need to just practice to make these programs permanent. 


Saving the files in different pdf format from indesign was pretty straight forward and they were easy to undergo. By clicking Adobe PDF presets you can slightly alter the quality and size of the image you are dealing with. Weather its for print or for screen or even preview there were new settings i have now learnt. Here is what we did…


PRESS QUALITY FOR PRINT (changes the maximum quality preference)

I know this is an awful example of the technique, however it is the production of experimentation and trying out the new tools on different object style layers.