313FAD has been dedicated to bringing fashion talent from metro Detroit together since 2007. A byline of “The Detroit Fashion Movement” has been in use equally as long. 

Why the Brand Name 313FAD?

313 is the telephone area code that is used for Detroit. It is also known world-wide through marketed apparel, music labels, and assorted branding.

FAD was added to provide a perspective on what the community is about using multiple essences. “Fashion Alive Detroit” is used to let people know that we are always in the process of creating (fashioning) in Detroit. We also can imply that Fashion is Alive in Detroit, and that the members of the organization are those involved in discovery and demonstrating this.


January 2007 was the first 313FAD meeting at 1315 Broadway, Detroit. It was a multi-purpose occasion with an event seeking models for a show. Stephen Boyle “Fuzzytek” had put the call out to simply bring a spectrum of fashion oriented people together.

Subsequently online communities were formed using a few platforms. Meetings were held at least 2-3 times a year as well. Tips were exchanged and people got to know others interested in Detroit’s fashion movement.

It is now the beginning of 2011. 313FAD has been rolled into The Detroit Factory as a fashion community, as the endeavor for TDF is to assist talent in production by bringing resources together.

313FAD Bloggers Sought

The goal for most bloggers is to gain a following for the content they cover. Scope for a blog can be narrow or broad in focus.

Who do you want to reach and what message are you delivering? If you partner into posting onto the 313FAD blog what would you gain?

  • Community exposure through an aggregated blog
  • Increased readership
  • Cross subject opportunities and collaboration
  • Additional resources

If you are interested in joining the staff of 313FAD bloggers this is what we ask for you to provide:

  1. A link to your current blog, this should demonstrate your writing style and any imagery to support your presentation (graphics, photos, design). We are looking primarily for original content featuring Detroit fashion. Reviews of talent, shops, events, and services that are fashion focused in the metro Detroit area.
  2. Send an email to 313FAD@TheDetroitFactory.com with the subject BLOGGER INTERESTED
  3. We are located in Detroit - meetings will require attending in person.
  4. What areas you feel are your strengths:
    • interviewing
    • written reviews
    • photos and videos - in-studio, on-location or events
    • internet SEO and / or technical
    • social networking to gain following
    • sponsorship and advertising

Getting Paid
Of course you want to be paid and we want to pay you. What we have to do is establish the flow of revenue and how it flows to everyone involved. That will be one of our first meetings with the new staff members in March 2011.