30s hollywood

4

“I was starting to think about our Tumblr generation, and how photos appear on Tumblr and people become almost like mini-stars of the internet, and you don’t know who the hell they are - they’re just anonymous faces. So I started to take photos, and make an effort to look completely different in each one, in different hotels and apartments all across America when I was travelling. And it just started to build from that. It was more the prima donna archetype at the beginning, really; I was reading a lot of books like Hollywood Babylon, focusing more on the gossipy, suicidal side of the ‘30s and '40s in Hollywood. That’s how it started, and then [’Electra Heart’] grew into a real project.“