28 july 1968

USA. California. Oakland. July 28, 1968. Kathleen Cleaver, communications secretary and the first female member of the Party’s decision-making Central Committee, talks with Black Panthers from Los Angeles who came to the “Free Huey” rally in DeFremery Park (named by the Panthers Bobby Hutton Park).

Photograph: Stephen Shames/Polaris

✎  47 years of  Mad Day Out

In the summer of ‘68 The Beatles were in the midst of recording 'The Beatles’ (The White Album).  To produce a new set of more contemporary publicity images, Don McCullin, predominantly a photographer of war zones, was commissioned for a day long shoot around various locations in London. On Sunday 28th July, having just photographed them for a Life Magazine cover, they set out on a jaunt now known as The Mad Day Out.


28 July 1968 My favorite photo session for The Beatles, The Mad Day Out Photo Session, Thomson House location Photographer: Don McCullin

“McCullin recalls that he was paid £200 for the job, but he confesses that he “would have given them £200” for the chance to make the pictures.” - Time Magazine

“The day was a hit-and-run accident. They just threw themselves into situations. They completely opened themselves. They gave me every opportunity, and they took over. It was a blessing they did.” - Don McCullin

“We were looking for something different. We knew of Don from his war photography … We’d been photographed by just about everybody … Avedon, Parkinson, Bailey. We knew how good Don was. We thought, We’ve got to be the war. We’ll provide the battlefield, and it’ll work. He’ll just click into action. That’s exactly what happened.” - Paul McCartney

Paul & Francie Schwartz, in the Mad Day Out (July 28,1968)

Francie Schwartz is an American scriptwriter, girlfriend, during the late 1960s, of Paul McCartney, who referred to her as “Franny”.
While Jane Asher was away on holiday(1968), Schwartz lived with McCartney. Schwartz says they had nicknames for one another: he was “Mr. Plump” and she was “Clancy”. According to most accounts, Asher returned to find them in bed together.
One of the fans who used to hang around McCartney’s house at 7 Cavendish Avenue in St Johns Wood, London, says that “…Paul brought this American girl home…[and a little while later]…another car turned into Cavendish Avenue — it was Jane. She’d come back…earlier than she was supposed to. Jane went into the house.
A bit later on she came storming out again and drove away.” Later on, Jane’s mother arrived to retrieve Jane’s things.
Schwartz says that McCartney and Asher had broken up before the affair, but she did not deny that Asher saw them in bed together. She insists that Asher “knocked” on the bedroom door first. In 1972 Schwartz wrote an account of these events in her “early autobiography”, Body Count.

George Harrison, 1968, presumably photographed by Stephen Goldblatt on 28 July, the Mad Day Out.

“George was the most interested in the inner journey - a young man, only 24 […], of enormous fame and yet remarkable humility. He changed my life.” - Paul Saltzman, Examiner, 19 September 2009

* * *

“One moment remains etched in [Paul] Saltzman’s memory. ‘George was practising the sitar and it was just the two of us sitting together. George said - he said this without any ego, [he was] a very calm, very wonderful man - “Like we are The Beatles, after all, aren’t we? We have all the money we could ever dream of, we have all the fame you could ever wish for, but it isn’t love, it isn’t health, it isn’t peace inside, is it?”’

‘The sentence George said to me impacted on me hugely so I have never forgotten that,’ says Saltzman.” - The Telegraph India, 27 March 2005 [x]