Advertisements reveal our cultural values. Although many people see commercials as nothing more than jokes or forgettable messages, when seen in aggregate, the marketing of gendered products tells us everything about how we think men and women should look, act, and think. And, thanks to the third person effect, refusing to critically think about the messages of those advertisements means those messages are more likely to be passively absorbed as cultural norms.

The toxic masculinity displayed in advertisements tells men that their role in society is to feel nothing, dominate everyone, and never, ever let themselves be feminine. These messages are part of a cultural feedback loop, helping to recreate and reinforce menโ€™s beliefs about what it means to be a man, and encouraging adherence to increasingly limited behaviors and activities. These beliefs cut men off from healthier expressions of masculinity by disguising such expressions as intolerable weaknesses.

Spanish artist Lita Cabellut paints 17th century Spanish and Dutch Baroque inspired portraits that are larger than life. A visit to Madrid’s Prado Museum when she was young affected her deeply, where she first saw the works of Diego Velázquez, Francisco Goya and Frans Hals. She captures the spirit of those old master paintings in a fresh way using a mixture of traditional fresco technique with a combined palette of muted colors with spots of vibrancy. 

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Hoy te dije adiós con dolor en el alma y aunque te extrañe toda la vida, y aunque ella misma no me permita volver a saber de ti yo siempre voy a recordarte como la cosa mas bonita, como el momento mas perfecto, como ese momento que quieres recordar para siempre. Hoy me quedo con tu vacío, en mi corazón queda ese hueco de tu amor, pero agradezco todo agradezco todo lo que me diste y lo que no, agradezco cada uno de los momentos que vivimos y le doy gracias a la vida por brindarme la oportunidad de conocerte porque vive feliz y viviré feliz con ese recuerdo.