The concept of 2014 F/W collection is mainly about the issue of “BIG DATA”. Since the beginning of the 21st century, people have Inextricably linked their lives with the cyberworld. Consequently, everyone has two different personalities, one in reality and the other on the internet. With the popularization of the computers and the development of the network, it is convenient to get in touch with people from other countries and easier to acquire information we want. On the other hand, it’s also easier for the governments and large enterprises to receive personal data for every individual. Every click which deepens the contour of one’s personality on the cyberworld will enable the governments and companies to watch over us with less difficulty. Our fall/winter collection is inspired by these social and political issues, and we attempt to express this topic by the aspects of apparel.