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20 Inbound Marketing Statistics

If you aren’t convinced, here are some statistics that prove Inbound Marketing works:

  1. 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy:  
  2. Marketing agencies are the most advanced inbound marketing adapters, with 73% implementing inbound strategies: 
  3. Only 5% of companies do not integrate inbound marketing with larger marketing goals: 
  4. More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013: 
  5. 34% of businesses cannot or do not calculate inbound marketing ROI in 2013:  
  6. 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace: 
  7. 53% of CEOs/CMOs increased their 2013 inbound marketing budgets: 
  8. Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason 
  9. Just 9% of marketers reduced their inbound budgets in 2013: 
  10. Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013: 
  11. Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics: 
  12. 79% of companies that have a blog report a positive ROI for inbound marketing this year: 
  13. 43% of marketers generated a customer via their blog with less than 10% of total time allocation: 
  14. SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013: 
  15. SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year: 
  16. 21% of marketers report that social media has become more important to their company over the past six months: 
  17. Social media requires just 10% more effort, on average, than most traditional marketing roles: 
  18. The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%: 
  19. 52% of all marketers generated a lead from Facebook in 2013 
  20. 74% said Facebook is important to their lead generation strategy in 2013 

Statistics courtesy of HubSpot.

Something to say about Disney

Okay I have been mulling over posting this for a while and I think I’ve reached my limit and I feel it is important to say. Please don’t hate me. If you disagree or have thoughts you would also like to share, please message me so we can have an informed discussion and not an anonymous hate fest or something. That doesn’t help. Anyway, here goes.

Disney is a corporation. We pretend, on this website, that Disney is made of pixie dust and magic and, though it prides itself on customer service and its ability to create magical moments for children and adults alike, it is still a corporation. Its bottom line goal is to make money. Sometimes it is hard to acknowledge that the company you adore doesn’t just exist to create happy magical moments (though that is a part of it, sure). 

Okay, with that being said, let’s take a look at the success rate of the movies that have come from WDAS since the 2000s began:

Atlantis: The Lost Empire (2001)

Budget: $90-120 Million

Box Office: $186 Million

Lilo and Stitch (2002)

Budget: $80 Million

Box Office: $273.1 Million

Treasure Planet (2002)

Budget: $140 Million

Box Office: $109 Million

Brother Bear (2003 )

Budget: Not listed, though if you look at it based on the other films that surround it, I’d venture to guess somewhere around $100 million

Box Office: $250.4 Million

Home on the Range (2004)

Budget: $110 Million

Box Office: $104 Million

Chicken Little (2005)

Budget: $150 Million

Box Office: $314.4 Million

Meet the Robinsons (2007)

Budget: Again, I can’t find it listed, but to look at it in comparison to the most recent 3D animated film, I’d estimate it was somewhere around the budget of Chicken Little

Box Office: $169.3

Bolt (2008)

Budget: $150 Million

Box Office: $310 Million

Princess and the Frog (2009)

Budget: $105 Million

Box Office: $267 Million

Tangled (2010)

Budget: $260 Million

Box Office: $591.8 Million

Frozen (2013)

Budget: $150 Million

Box Office: $1.274 Billion

Big Hero 6 (2014)

Budget: $165 Million

Box Office: $378.7 Million

It is pretty surprising to look up and see those numbers next to each other. I had never really acknowledged the actual numerical facts until I saw it just now. Also just to note:

Lion King (1994)

Budget: $45 Million

Box Office: $987.5 Million

That, of course, doesn’t take into account currency value change or inflation, but I digress.

As a huge corporation, Disney puts its eggs in the basket that will hatch it the most chickens. It is simply how the company has worked and how they will work in the future. For instance, after an unsuccessful opening weekend for the movie Rescuers Down Under, the company pulled the advertisements. Should they have done this? Should they have written off the hard work of their animators and all the people who worked so hard to make the movie happen? Morally, no. But, they are a company and if they deemed that it wasn’t going to make them money, they were going to pull the plug. Why spend more on something if you aren’t going to make it back? And not just back, but with a large margin of profit?

So what is my point here? Why am I spending so long laying out for you all that Disney is a corporation and that money is the bottom line? Well, this site frequently complains about a lack of support for POC characters in particular, especially in Disney films and their subsequent merchandise and marketing. I agree with you all. I think there needs to be much more equality and much more emphasis put on POC characters and princesses because representation is incredibly important. And I don’t believe, in my heart, that Disney is striving to not show POC.

But, what I think is happening is, and I’m using the numbers as well as personal experience to back this up, they are trying to make POC characters and then they aren’t received well. They aren’t glorified like Elsa. People don’t drum up the same enthusiasm for characters of color that they seem to do for Rapunzel or Elsa, both featured in arguably the most successful WDAS movies from the beginning of the 2000s. 

Look at Frozen. It was doing okay, but by the fifth week (after practically the entire Disney fandom had seen it and told everyone they knew they had to see it too) the movie took the lead in the box office and the album beat out Beyonce and then there was no turning back. Disney saw this and they responded. Initially, there was enough merchandise to cover a film with the success of Tangled because, in the end, I believe that Disney had thought that would be enough. When it wasn’t, they had to get huge shipments back in to counteract the incredible demand. This drove demand higher because there were so few Elsa dresses, for instance, and so it became like gold to parents. 

But this wasn’t caused by Disney. It wasn’t caused by a huge influx of marketing. The film was incredibly poorly marketed at the beginning. It was because the consumers showed them what they wanted and Disney responded. 

1.274 billion dollars in box office sales alone. Not to mention the merchandise or the money brought in through the parks so that little kids could meet Anna and Elsa. 

Big Hero Six is out now and it is doing well in the box office. It is, by all accounts, a success. But, let’s look at some of the things that are currently going wrong and they aren’t all Disney’s fault. Baymax and Hiro are being removed from DLR today, only a few months after they arrived. This is likely caused by the costuming of Baymax making it incredibly challenging for the performer and the costumers, but it is also in part to people just not caring as much to see them as they do to see Anna and Elsa. I’ve heard stories of people asking Hiro to move out of the picture. Why would Disney pay to keep a character with a challenging costume who isn’t being appreciated? Fun fact: they won’t. And as little merchandise as it seems like there is for Big Hero Six, the merchandise (other than the Baymax plush, it appears) isn’t selling. Why would Disney make more of things that don’t sell? Fun fact: they wont. 

So let’s look at that in terms of the POC characters we already have, right? Yesterday, I was in the Disney store and I saw something that really bothered me. Remember those beautiful Fairytale collection LE dolls they were selling? There was Cinderella, Aurora, Tiana, Mulan, and Pocahontas? They came out in October? Well, in the Disney store yesterday, there are still dolls from this collection being sold, meaning that no one in the months since their release have deemed them worthy of purchase, despite their LE collectors value. Which three dolls do you think I am referring to?

So here is my thought and where I’ll leave you all today. If we want characters to receive Elsa and Anna like treatment by the company, then we sure as hell need to stop resting on our laurels. It took effort on the consumers part to tell Disney that Frozen (among others) is where they should spend their money because that is, in the end, what will make them the money back and with profit. We can’t keep complaining about them not making merchandise when we don’t buy what is already out there. We can’t keep complaining that they only care about a specific movie when we don’t show them that we don’t (rather, by continuing to purchase things like frozen merchandise in high volumes, we tell them we need more)

When Moana is out and it is time for the next Disney princess to arrive, I ask that instead of worrying or complaining, you go out there and you fight for her. Make her the next Elsa. Glorify her. Sing her songs. Cosplay her outfit. Draw her fan art. Tell your family and friends about her. Do anything and everything you can do to make it so that Moana is revered and when she is, Disney will respond with merchandise and marketing. If they don’t think we, as consumers, want it, they aren’t going to just do it. So make them see we want it. 

Starlight by Cooper Joseph Studio

The Museum of the City of New York wanted something in their entry lobby to bring their space into the technology age, and Cooper Joseph Studio seemed to have the perfect solution and filled a literal and figurative void in the museum. The installation of more than 10,000 white LEDs suspends from the dome ceiling, set in a perfect circle, displays shifting patterns overtime.

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So right now a lot of people will be trying to convince you that donald won’t be “that bad” or to give him a chance but I would like to remind EVERYONE that Republicans, through Obama’s eight years as president, were absolutely awful and uncooperative with him at every step of the way.

Republicans called Obama a murderer, a dictator, a liar, even the literal anti-christ. They’ve thrown baseless and xenophobic accusations at him, called him every slur they could think of, slandered him as a failure as though he didn’t create hundreds of thousands of jobs or save lives with his affordable healthcare plan. Republicans threatened to secede in 2012, Republican senators/representatives shut down Congress for over TWO WEEKS in 2013 over a fucking budget proposal, and so many many more things that range from petty to terrifying. Like… Do NOT let them brush all that under the rug. DO NOT LET THEM DENY HOW THEY TREATED OBAMA. DON’T LET THEM TRICK YOU INTO COMPLACENCY.

While these cuts significantly reduce our ability to help the world’s poorest people, they do virtually nothing to put a dent in the nation’s deficit.
—  Andrea Koppel, vice president for global engagement and policy at Mercy Corps, on President Obama’s proposed cuts to global-health and humanitarian-assistance programs

With all that’s been going on in Canada lately, I wanted a word about the upcoming election.

As I’m sure you know, the election on October 19th (don’t forget the date!  Elections Canada isn’t allowed to remind you about it) is coming at a pivotal moment in our country.  There are some who believe that our Prime Minister should be allowed to continue to run the country, citing accomplishments he’s made despite hardships that have hit our country.  There are also some who believe that his attitude towards certain minorities in and out of our country make him unfit to be the leader of a country of many nationalities and cultures.

But I’m not saying this to promote one side or the other.  I want to share an experience that will bring me to my final point.

Three years ago in Alberta, we had an election period with some parallels to the election we’re facing today.  The incumbent Conservative party had recently elected a new leader, Allison Redford, who was still relatively unknown at the beginning of campaigning.  The Liberal Party, the primary contenders in the last election, gained an ally from a former Conservative MLA, but the party was not actually prominent during this campaign.

The new Wildrose Party leader, Danielle Smith, was the head of a party that some considered distasteful.  The amount of press of their candidates displaying homophobic, transphobic, and racist behavior was outstanding, and more astonishingly, they were leading the polls by a wide margin leading up to the election.

My friends and peers, being left-wing individuals, became afraid that the Wildrose Party, now a very extreme right-wing party, would win the election, and enact laws restricting the rights of minorities.  I was also afraid of what a Wildrose-led government would be capable of.  In this fear, many people who would otherwise vote for the Liberal and NDP parties instead voted for the Conservative Party, under the belief that it was the lesser of two evils.

In the end, the polls were outstandingly wrong, and the Conservatives won with 61 of 87 seats in the Legislature.  It seemed like a victory, but after this election, the citizens of Alberta, especially those peers I mentioned earlier, had to deal with a string of financial goofs from our new Premier.  In the budget of 2013, it was announced that post-secondary funding would be cut by $147 million, a change from her election promise of 2% increases in funding turned into a 7.2% decrease.  The following October, $143 million was allocated to build an Engineering school in Calgary, forgoing another promise to push any spare money towards recouping the cut from April’s budget.

The year after, it was revealed that she used taxpayers’ money for private use, such as chartering a flight to return home after Nelson Mandela’s funeral, and a private living space in a public building near the Legislature.  Allison Redford resigned amidst the controversy and party leadership eventually passed on to Jim Prentice.

Now, it’s possible that a Wildrose government under the environment of 2012 might have been worse, but it proved to the Albertan citizens that it would be better to speak your mind than allow fear to rule your judgments.  As a result, we now have an NDP leadership, ending the 40+ years of Conservative leadership.

In the election next month, don’t allow yourself to vote for a party you don’t believe in because they look better than the alternative, or because their leader has the most charismatic personality, or simply because they have experience.  Vote for the party whose policies you most believe in, whom you think has the right idea about the way this country should walk in the coming years.

Vote for who you want, because it’s your right as a citizen of Canada.