Jay-Z and LeBron James, photographed during their first annual “Two Kings Dinner and Party” at the TAO restaurant inside The Venetian Hotel in Las Vegas on February 17, 2007.
The dinner and party was held annually as part of the NBA “All-Star Weekend” festivities from 2007 to 2013. Before each event Jay and James would spend the day giving back to underprivileged children in the local community. Hov explained why they include these charitable endeavors as part of the event in 2010: “I think it’s important for us, where we come from, to inspire people from the same neighborhood, same struggle as us, just so they know it’s possible. We’re living our dreams. So dreams are possible, but it’s hard work. We can be president of the United States, but everyone can’t do it. It’s a very difficult thing. [But we’re aiming] just to show these things are attainable.” He later added: “I never had these sort of role models growing up. I never had anyone come around and talk to me. I had to figure it out on my own. One of my promises to myself is that I’ll never forget my journey. I’ll always give back and speak to people that are going through the same thing I was going through.”
At the 2010 event Dallas Cowboys owner Jerry Jones explained to MTV News why he chooses to attend the annual event: “You do have a time in your life when you can hang out or recognize someone who has risen above the norm—significantly above it. Jay-Z has done that in entertainment. LeBron is about that in sports and basketball. You transcend your game, so to speak. They represent that. It’s a privilege to be on the team with them and be a part of the celebration.” Diddy would add: “It’s the perfect combination of sports and entertainment. Showing ways we can work together. Use our power in a positive way. They’re both kings in what they do and they’re combining forces. As entrepreneurs and young kings and queens, we’ve got to do more for the better of other people. I’m here as a king to support it.”