2012 shoot

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The Google search that launched Dylann Roof’s journey from racist to mass murderer

No one recruited Dylann Roof. His foray into violent white nationalism arose from a single internet search engine query.“The event that truly awakened me was the Trayvon Martin case,” Roof explained in a journal, referring to the 2012 shooting of Martin, an unarmed black teenager, by a vigilante. 

These words were read aloud to Roof last month, during his trial on 33 federal crimes, in a South Carolina courtroom accented with dark wood paneling. The voice delivering Roof’s innermost thoughts back to him was Brittany Burke, the crime scene investigator who had documented his carnage.On June 17, 2015, Roof walked into Emanuel African Methodist Episcopal Church in Charleston, South Carolina. He sat down and listened to a Bible study, then pulled out a handgun and killed nine attendees.

The spark that ignited his violent fury came to him in a web search after he learned of Martin and the man who shot him, George Zimmerman. Read more.

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“Exceptions are made, however, with regards to Taylor Swift. The pop star asked to purchase a sample bag from a Glamour cover shoot in 2012 and was photographed with it all over the world."I will admit that I never charged her,” Fox says. “She beat it to death, so within a year, she had a problem with a piece of the hardware, and she sent it back because she wanted it repair. And I replaced it with another bag because she didn’t want to be without it.” Now Swift owns a Mark Cross purse for each of her fashion personas, from girly to Met Gala goth.“

- Mark Cross President and CEO Neal J. Fox