2011 premier


FLASHBACK 6 Years: Chris Colfer attends the world premiere of GLEE The 3D Concert Movie red carpet arrivals at the Regency Village Theater in Westwood, Ca USA on August 6, 2011


Rupert Grint giving a speech at his last HP premiere in London. (7 July 2011)

“Oh, God, wow! I’m really not very good at goodbyes. This is – this is has been such an emotional week. A year ago when we finished, I kind of thought I was kind of coming to terms with it, and able to move on, but this really has been such an important part of my life. And I just want to thank – all of you have just made this, these last ten years, just the best half of my life, and umm I’m just so pleased that I’ve shared it with you too because I love you, I really do and. David, I just don’t know – I just don’t know what to say, thank you doesn’t seem to be kind of a strong enough word but this has just been, I mean, I’m never going to have this again. This is – we’re going to have to make the most of this and just enjoy it. And thank you to all of you as well, just amazing. Just. I’m finding it hard to now string together coherent sentences because it is really emotional. I really – what you’ve done for Ginger people is just, I cannot put that into words so, thank you, Jo, and David. Thank you so much  for everything and it’s just been the best part of my life, as I said. Thank you.“

Once Upon a Time Renewed at ABC for Season 7 'Reset'

There will be no Swan song for Once Upon a Time just yet.

Ending months of speculation about the fantasy drama’s future, ABC has ordered a Season 7, it was announced by exec producer Adam Horowtiz on Twitter late Thursday.

Set in a small Maine town populated by fairy tale characters (plus a bail bonds woman-turned-Savior), Once premiered in 2011 to 12.8 million total viewers and a 4.0 demo rating, marking that TV season’s highest-rated drama launch.

The past few seasons have seen a marked decline, however, hitting a demo low of 0.5 as recently as April 23. As such, the plan is to “reset” the narrative for Season 7, focusing on a young adult male (played by The Walking Dead‘s Andrew J. West) and a 10-year-old girl (Jane the Virgin‘s Alison Fernandez), with a TBA portion of the original cast continuing on in starring or recurring capacities. What that tweaked series looks like will be hinted at in the two-hour season-turned-series finale, airing Sunday, May 14 and promising “The Final Battle” between good and evil.


Shadowhunters Ranks #1 in Their Category in Forbes’ Fandom Engagement Study

I saw this on Twitter this morning and it honestly blew me away. Forbes did a study on fandom engagement, which they define as “activity that interacts with a particular content item, whether by commenting, retweeting, favoriting a video or subscribing to a channel.” They argue that engagement is the “gold standard;” it “demonstrates that the content has captured the viewer’s attention and motivated a response.”

Retrieving their data through Shareablee on July 3, 2017, this study was designed to see what fandoms had engaged online the most during the first half of the year (roughly January 1 to June 30). 

 In the category of Fantasy and Sci-Fi Media, Shadowhunters’ biggest competition was:

  • Star Wars, which was first released in 1977 and has brought in a total gross earnings at the box office of over $3,730,000,000 in forty years. Rogue One was released in theaters in mid-December 2016 and the DVD was released in early April 2017.
  • Teen Wolf, which is gearing up for its last ten episodes of its six-season run on MTV. The first half of Season 6 premiered on November 15, 2016, and ran into the end of January 2017.
  • Game of Thrones, which has become a rousing success for HBO since its premiere in 2011. Season 7 airs on July 16, 2017.
  • Harry Potter, which totaled over $2,391,000,000 at the box office in ten years of films. 

These are not small franchises to be up against, yet its Shadowhunters, a television show on Freeform, that has pulled off the most engagement from their fandom in the first six months of 2017. 

Looking at the numbers compiled by Forbes is extremely interesting too. Shadowhunters has, by far, the smallest audience at 3.2 million viewers. Compared to Harry Potter’s audience of 80.8 million or Star Wars’ 30.6 million, it’s a pretty crazy difference. Despite this though, Shadowhunters racked up the most videos uploaded, most video actions, most content posted, and most actions across platforms overall. That’s huge for such a relatively small television production.

The really crazy part? This study only included four platforms of social media: Facebook, Twitter, Instagram, and YouTube. Tumblr wasn’t even considered. 

Knowing how large our fandom seems on here, I did a bit of research myself and found that in the first 27(-ish) weeks of 2017 we’ve made quite an impact. 

  • Cast members have ranked in the Top 20 Celebrities 11 times, Matthew Daddario 9 times and Harry Shum Jr. 2 times respectively. 
  • Shadowhunters has been ranked in the Top 20 TV Shows 25 times and 15 of them were in the Top Ten. The show has only slipped from the list twice this year, in the middle of the mid-Season 2 hiatus and nearly two months after 2x10 had aired.
  • Tumblr started ranking the Top 20 Ships of each week on May 1. In that time, Malec is the only ship from Shadowhunters that has made the list. They have not slipped below #12 in the rankings and have landed the #1 spot the last two weeks in a row. Tumblr ranked them the 3rd Top Ship from January to June as well, which is the same spot they occupied for the Top Ships of 2016 overall.

For those of you still concerned that Shadowhunters could be cancelled in the next few years, despite its Season 3 renewal, here’s a bit of comfort. This level of engagement does not go unnoticed. It has a sizeable impact in how the show’s success is perceived by the network and the fact that we’re engaging this much says a lot. Keep doing what you’re doing, guys!

Forbes Article: The Most Engaging Brands of 2017
Tumblr Statistics: Tumblr Fandometrics Blog