Bullet Club speak on ‘Cease And Desist’ order from the WWE
[October 13th, 2017]
There are things that wrestling fans that annoy the shit out of me. The yelling of “ONE FALL!” during a match introduction, chanting “WHAT?!” while a foreign wrestler is talking, but one of the most agitating has to be that every time there’s a 2 count and the ref yells “2!”, the fans immediately yell “SWEET!”
Why does it annoy me? I couldn’t tell you. Maybe because it’s constant, and like many things that are constant like a song playing over and over on the radio, it gets annoying, fast. However, after seeing this impassioned promo from Bullet Club (specifically, Matt Jackson and Kenny Omega), I not only understand the fans’ joy in yelling “SWEET!”, I damn near encourage it.
When members of the wildly popular Bullet Club “invaded” Raw during a filming of their internet show Being The Elite, the group were met outside by WWE writer and former independent wrestling darling Jimmy Jacobs, who snapped a photo with his old friends. After posting the photo on social media, Jacobs was allegedly released by the company specifically for posting the photo. As legend has it, the photo presented the company in a negative light, seeing as Matt and Nick Jackson have spoken in the past about their tryout with the WWE and how they didn’t want to sign with the company. While the news breaking about this was making headlines, there were also other headlines going up about the WWE sending cease and desist letters for the Bullet Club’s use of the Kliq/Wolfpac hand gesture, as well as the phrase “too sweet”.
What confuses me about this is that the WWE doing so seems to only have fueled the passion that fans of the Bullet Club have for the group, which, of course it would. They’re taking away something from the group that fans have embraced, if only because of the callback to the wrestlers that Matt and Nick Jackson grew up watching such as Triple H, Shawn Michaels, Kevin Nash, and Scott Hall. The cease and desist letters have now limited the group’s merchandise, which features the hand gestures and phrase that the WWE has claimed ownership for. At Ring Of Honor’s Global Wars 2017, the group addressed the WWE with an impassioned promo that the live audience were absolutely rabid for, supporting the Bullet Club and their new gesture of a single finger pointed toward the sky with the phrase “One Sweet”.
Over the weekend, a photo was taken to send yet another jab toward the WWE:
In my opinion, and I’m sure the opinion of many others, the WWE sending a cease and desist letter to the Bullet Club for the removal of their hand gesture, their phrases, it just makes the group look like a larger threat to the WWE. It shows that the group have effectively risen as one of the top brands in professional wrestling, which is why the WWE couldn’t help but have Luke Gallows, Karl Anderson, Finn Balor, and AJ Styles interact on WWE television. They knew what the fans wanted, and though most of it was simply teaser fodder, the company realizes the popularity and thus, wants to shut it down when at all possible. What they’ve done, however, is cause fans of Bullet Club to start voicing their opinion louder, and supporting their heroes with more gusto than before. There’s no such thing as sending a cease and desist to wrestling fans.