If you are looking for a new midsize car to add to your driveway and the Buick Regal is on your shortlist, you might want to wait a few months.
According to a dealer communique sent out by Buick head Duncan Aldred, the Regal will receive a massive price cut for 2016. Even the top-trim Regal GS will have its price slashed to make it more competitive as an older offering in a crowded segment.
The letter, sent yesterday, outlines the changes to the Regal as it struggles toward the end of its lifecycle.
The Regal is being simplified and attractively priced to appeal to a broader share of midsize intenders. The 2016 Regal will be available in four trims, with the popular 1SL, 1SP and 1SX all priced dramatically lower than the 2015 trims — with no change in content. Ultimately, we’re giving our customers greater value without sacrificing the features they want.
You’ll find more details in the attached 2016MY Buick Regal Product and Pricing Guide, but a few highlights of the new pricing structure include:
- Starting price for 2016 Regal GS is $34,990; more than $3,300 lower than the 2015 model
- 2016 Regal 1SP is priced below the 2015 Regal 1SN (which has been eliminated)
- 2016 Regal 1SL is now priced below the Nissan Altima SL — yet offers more standard horsepower (+75 hp), more torque (+100 lb-ft) and standard 18-inch wheels
Regal trims will be realigned, eliminating the “Premium I” (1SN) trim and decreasing the “Premium II” (1SP) trim’s price below that of 1SN. GM states there will be no change in equipment. Base price for the Regal will remain unchanged at $27,065 before destination. The biggest cut is to the GS FWD model at $3,320, bringing its price down to $34,065.
In the midsize sedan segment, the Regal only bests the Volkswagen CC and defunct Dodge Avenger in terms of year-to-date sales, having dropped 23.7 percent. June saw sales drop 12.3 percent versus the same month last year.
So, don’t buy a 2015 Buick Regal — unless it’s the base model or a lightly used example traded in by its original owner after less than a year on the road.
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