As the weather gets hotter and the pools become more filled we hope that you all take time out of today to remember the real meaning of Memorial Day. Today marks a day where we say thanks and praise those who have given their lives (& are giving their lives) to make sure that we all have a safe place to live. We hope that you remember the lives lost due to protecting the home front and respect them not only for today but continually throughout the year. We would like to say thank you to all those who’ve done service for any United States military branch and we’d also like to say thanks to those families who’ve allowed members of their families to join the military and serve our country. Thanks for giving your all and showing true dedication and determination to helping those who can never truly pay you back. Happy Memorial Day everybody and may God be with you all.

The Avengers has finally lost it’s top spot on the movie box office! Men in Black 3 debuted this weekend, making $55 million in ticket sales while The Avengers dropped to making $37 million. Men in Black 3 is projected to make $70 million in the U.S. and $202 million worldwide by the end of Memorial Weekend. Congratulations to the cast and crew of MIB3!

1PRCNT would like to congratulate the cast of The Avengers for shattering the box office record set last year by Harry Potter and the Deathly Hallows, Part 2. The Avengers opened to a staggering amount of $200.3 million in U.S. box offices beating out Harry Potter’s $169.2 million. Worldwide, The Avengers, has grossed an amount of $641.8 million. Congratulations and great job on this film!

Matthew Stafford of the Detroit Lions donated 6 tickets to a Lion’s game in Chicago during an auction to benefit the University of Michigan’s Mott Children’s Hospital this past weekend. Then he did something amazing. He bid $15,000 to win the package and give it to a young family who had a patient in Mott Hospital. We hope this inspires you to be kind and helpful to those around you. Kudos to you Matt!


In honor of the official launch for 1PRCNT Clothing, here is very special 1PRCNT photo shoot! Here are the founders all fashionably wearing the four NEW drops from the Summer 12’ line. We want to thank everyone for all of the support and patience as we have made a dream come true! ENJOY


Follow On Twitter: @1PRCNT x @AirJoffy x @TheShaqT x @1PRCNTJohn @iPaqk

Doctors are now taking recognition of a new tropical disease that could be as worse as HIV/AIDS. The disease, known as the Chagas disease, is caused by an insect who bites you on your face. Known as the kissing bug, this insect is very dangerous and can create harm to your heart, intestines and esophagus. The bite can be fatal by causing an explosion of an enlarged heart or intestines. For more information click HERE.

Photo credit Adrian Afonso/Flickr