1940 mercury

Mysterious Whatsits

Reading Times, Pennsylvania, August 3, 1939

The Evening Sun, Hanover, Pennsylvania, August 3, 1939

The Bakersfield Californian, California, July 6, 1940

The Mercury, Pottstown, Pennsylvania, August 31, 1946

The Daily Times, Salisbury, Maryland, July 26, 1948

Daily Capital Journal, Salem, Oregon, August 16, 1948

Daily Capital Journal, Salem, Oregon, June 1, 1954

Mexico Ledger, Missouri, December 10, 1954

The Chillicothe Constitution-Tribune, Missouri, December 10, 1954

Moberly Monitor-Index, Missouri, December 10, 1954

Santa Cruz Sentinel, California, December 6, 1955


This is Rudy Rodríguez’s art deco inspired custom 1940 Mercury. Every custom touch, and job done to the car was to give it the appearance and look that it was designed in the late 1930’s. This is a beautiful ride, and is one of my most favorite cars ever customized. I have heard these types of customs referred to as Deco Sleds.  Images courtesy of Rod & Custom Magazine.


Tasco prototype, 1948, by Gordon Buehrig. The only product of The American Sportscar Company was designed using ideas taken from aircraft of the era featuring an enclosed cockpit like that of a light plane. There were lift-out glass panels above the heads of driver and passenger in the first-ever instance of a “T-bar” roof. It was based on a shortened 1948 Mercury chassis with a modified V8 engine. It was created by a consortium of businessmen who had hoped to sell the Tasco to wealthy sportsmen who would campaign them in European-style sports car races held in New York State. The prototype is housed at the Auburn Cord Duesenberg Museum in Auburn, Indiana