ASICS’ latest ‘Made of Sport’ campaign through 180 Amsterdam, RSAFilms and Director Henrik Hansen sets out to demonstrate that amateurs and professional athletes can be just as inspiring as sport megastars. The honest storytelling concept of normal people in this ASICS campaign actually takes you back to the founding basics of Advertising being a form of communication used to encourage or persuade an audience to continue or take action. This always being my personal reason of working in this industry. The Music for spots 2 and 3 are 'originally composed’ by multi talented Joep Beving from MassiveMusic. Simply brilliant!