Goes on her longest break from her career, EVER.
WINS a huge battle in the courts to tell the world that she will not allow the offender to play the victim of his own actions, to make a stand and be a voice to those who have none.
Deletes all social media content. Creates the idea of a “blackout”
Waits until the eclipse to begin sending teaser videos out that appear to show sections of a snake for 3 days. Finally, reveals a snake striking at the viewers on the third day, August 23, 2017
Later on the same day, posts 3 major posts to all social media accounts: first, revealing the date of her next single, August 24, 2017. second, revealing the cover and announcement of her next studio album. And third, posting the date of the release of the new album, November 10, 2017.
All of her staying out of he spotlight, staying off social media, wiping her social media, and then the posting of the snake videos literally shook the internet and the world. The entire time.
Taylor Swift has more power in her absence than most people have in the presence.
She wiped her history, sort of like shedding her skin like a snake.
And she is taking their snake insult away from them and using it to build her new castle and direct her own Reputation
… and I think that’s really beautiful