Let us also hate the smaller details of the Pepsi ad
Everything about the new Pepsi ad is repugnant and insulting, okay? The two supporting characters to Kendall Jenner’s lead role are (A) a hipster cellist who beckons her to join a “protest” and (B) a hijab-wearing photographer whose moment of triumph is capturing a celebutante model hand a cop a can of soda. The cumulative effort is the single most repellent video I’ve seen since I watched an actual beheading.
But! Let’s not get bogged down in think-piece territory. There are lots of LITTLE things to hate about the video, too. And we should appreciate every terrible detail.
“Join the conversation” is a blank-box social media prompt. It is not something you would put on a sign for a public demonstration, even if that public demonstration were for something as nebulous and inoffensive as LOVE or PEACE.
“Hey, you coming to the peace rally?”
“Yup, got my Join the conversation sign and some cans of soda.”
“Perfect, that is everything you need for a protest in free democracy.”
WHO MADE THESE SIGNS?
It started as a circle with a line through it, but there doesn’t appear to be anything inside the circle, because the people who made this commercial couldn’t take the chance of being actually AGAINST anything, even if they were going to slap a heart over it to show that love conquers all.
“NO HATE? Whoa, slow down! We’re pro-love, but we’re not anti-anything. Nazis can love, you know. And they deserve the fresh taste of Pepsi as much as the woke millennials whose business we so desperately crave.”
WTF? “JoTin The conversation”? Hey, the milquetoast invitation for discourse wasn’t half-assed enough, let’s shittify it an extra 15% with a nonsensical design flourish.
“Hey man, made that LOVE sign you wanted.”
“Looks like the lettering was too small the first time so you painted over it and gave it another go.”
“And the second time was also not large enough to fill the sign.”
“Listen, I didn’t have all day.”
Bullshit fucking fake-ass spacious protest. “We’re marching for peace … and elbow room!”
AD EXEC 1: Y’know, not ALL young people like protesting. Can some of them just be, like, eating pizza?
AD EXEC 2: Should they get up and join the protesters? It doesn’t really fit with Kendall’s narrative.
AD EXEC 1: Fuck no, they’ve got pizza.
Kendall Jenner’s mind is blown as she sees middle-class people for the first time!
KENDALL: Ew, what’s that smell?
PA: I believe that’s a mix of debt and diplomas.
KENDALL: What and what?
OH SNAP. Kendall has shed the artifice of wig and lipstick to join the FIGHT to, uh, join a discussion about love? I feel so empowered! And thirsty!
Welcome to the protest! Everyone’s marching with plenty of space on a pleasant day in Los Angeles, but we have a hydration station that may or may not dehydrate you (the science is still kinda iffy, don’t look it up).
What’ll it be? We have Pepsi, Silver Pepsi, Pepsi Blakk, and Pepsi in bottles. Just some ice chips? Okay, but they’re not water. 100% Crystal Pepsi.
Step back from this article for a second, dear reader. Place aside your immediate thoughts of the protester-police unity achieved by Kendall Jenner giving a handsome cop a Pepsi (even though there wasn’t tension between the crowd and the cops before this, because that would have taken some sort of narrative risk). Table, if just for a moment, the emotional and political flashpoints of Black Lives Matter, Blue Lives Matter, the Women’s March on Washington, conspiracy theories about paid protesters, and the increasingly fraught existence of basically everyone in America except for a small percentage of exceedingly wealthy people.
Consider, instead, the marketing team behind this. This was born in a brainstorming session, or perhaps in an executive’s mind as he watched a throng of angry, desperate people stand up for what they believe is right. This is a branding opportunity, someone thought, fanning the flames of a garbage can fire in Rome.
If I can give Pepsi any credit here, it’s the notion that a pretty white girl born into money and fame is the best person to bridge the gap between protesters and police. We could have really used her in Ferguson.
Yuri on Ice interview translation - CREA 2017/03 (p32-33)
This is the full interview with Mitsurou Kubo published on CREA. I actually wanted to translate all the YOI interviews together but some translations going around urged me to post this one before the others, as I wouldn’t be able to finish everything tonight.
It’s not really an interview, it’s more like a partial interview and a short commentary of each episode.
The other 4 short interviews are with Kenji Miyamoto (choreographer), Eiji Abiko & Junpei Tatenaka (figure skating animators), Yuuko Sagiri (original costume designer), Keisuke Tominaga (music producer). I will try to post them tomorrow night if I can finish them.
***If you wish to share this translation please do it by reblogging or posting a link to it*** ***Re-translating into other languages is ok but please mention that this post is the source***
The reality as expressed by 5 people who created “Yuri on Ice”
Reality #1: Story x Mitsurou Kubo
“The reality of emotions” is what Kubo-san gave most importance to when she created the manga storyboard for this series. “Simply listing up the contents of the skaters’ programs and their score and connecting them together is not going to create something emotional. In my storyboard I tried to convey the feelings of all athletes, not just Yuuri, with their performances, to express them carefully, so that other skaters who watch them will in turn be influenced by them like in a chain reaction.” An important tool to express those feelings are the monologues that can be heard during the programs, blended in harmony with the performance. “Watching the footage of the choreographies by Kenji Miyamoto-sensei I realized that, even though he simply created them based on the songs, in many cases they perfectly match the athlete’s feelings too. I was so moved and thought that Kenji-sensei is an amazing person.” As the series is pursuing reality, it does not contain any unrealistic techniques. “If we had included something over-the-top people would have just said ‘that’s unreal’, so I thought that it was better to just go a little ahead of reality, and consulted with many people to decide the difficulty of the techniques to use. However, shortly thereafter real life skaters actually surpassed that level, which really surprised me. We did decide the level knowing that it would be surpassed one day, but we didn’t think it would happen so soon!” The writer Mitsurou Kubo also needed a lot of courage to portray Yuuri determined to win for love. “On the ice rink you can express anything, and that’s why, even if I had never thought about what true love is or represented it before, I decided to try my hand at openly depicting love as fiction. As a result, I myself was encouraged by the story I wrote and felt that I could make a fresh start after that.”
“I ended up being encouraged by the story about love that I openly portrayed as fiction.”
Highlights of every episode by Mitsurou Kubo
#1 Nan no Piroshiki!! Namida no Grand Prix Final “I want you to watch the best figure skating animation” Before the series was broadcasted I was worried, because normally original anime not based on a previous work and airing late at night take a long time to catch the viewers’ attention. However, my fear was swept away by the extraordinary skating scenes of the first episode, and the show gained a good reputation right away. Stunning images can provide the best promotion.
#2 Futari no Yuri!? Yutopia no Ran “Figure skaters feeling more familiar” This part is set during the off-season in Yuuri’s hometown. If we had showed special people battling each other in a faraway place from the very start the viewers would never have felt close to them, therefore I decided to start the story with the Russians, Victor and Yurio, spending time in the onsen of the castle town Hasetsu, eating katsudon and spreading news via the SNS, so that they would feel more familiar to the audience.
#3 Boku ga Eros de Eros ga Boku de!? Taiketsu! Onsen on ICE “You can feel the growth of Yuuri and Yurio” Once the Grand Prix series starts no one can afford to lose anymore, so I created this provisional match between Yuuri and Yurio to emphasize their relationship as rivals but also as comrades. I also wanted to show that a competitive program is progressively brushed up during the season based on each athlete’s pace. Originally I also thought of showing Yurio’s mother rushing to the scene.
#4 Jibun wo Suki ni Natte… Kansei!! Free Program “Yuuri and Victor gradually become closer” In the process of completing the free skating program Yuuri and Victor become closer to each other, both as coach and student and as equals. Yuuri’s gesture of poking the top of Victor’s head has no logical meaning. I think it symbolizes how Yuuri, acting on an impulse, breaks his own shell and steps into the territory of the person that previously was only considered a living legend.
#5 Kao Makka!! Shosen Da yo! Chuu-shikoku-kyuushuu Senshuken Taikai “Check out the relationship between seniors and juniors” Minami-kun, a skater that looks up to Yuuri, appears in this episode. I really like the scene where Yuuri, finally becoming aware that he is going to lead the current generation of Japanese skaters, silently hits Minami-kun’s back. As in the scene where he pokes Victor’s head, once again Yuuri uses a physical action, instead of logic or words, to try to communicate something. When it’s animated it looks really awesome.
#6 Kaimaku Grand Prix Series Yacchaina!! Chuugoku Taikai SP “Check out Chris’ sexiness” The tournament starts and many fascinating athletes make their appearances, but this episode is also an occasion to fully enjoy the charm of Chris’ ass. After watching Kenji-sensei’s choreography I decided to draw a beautiful ass in my storyboard, then its charm was further emphasized in the animation, and finally thanks to the voice actor’s absolutely sexy voice we could obtain the best ass animation ever.
#7 Kaimaku Grand Prix Series Yacchaina!! Chuugoku Taikai FS “An FSP where Yuuri and Victor overcome their fears” Yuuri and Victor were both anxious before the FS, and I feel that the strongly emotional scenes following that were represented in a very effective way. Regarding the last scene, I started receiving lots of questions from overseas, asking “Did Yuuri and Victor hug? Or was it a kiss?” and that’s when I realized how much the anime’s popularity had spread worldwide.
#8 Yuuri VS Yuri Osoroshia!! Russia Taikai SP “JJ’s striking appearance is a must see” This episode is where Jean-Jacques Leroy, aka JJ, one of the most likely candidates to win the gold medal, appears. What is scary about JJ is that he has the ability to paint any story in JJ color, overshadowing even the protagonist. Mamoru Miyano-san, the one who played his role, managed to take JJ to the next level with his natural personality and made him all the more convincing.
#9 Yuuri VS Yuri Osoroshia!! Russia Taikai FS “When the absence of an important person makes you grow” This episode is where Yuuri grows after fighting without Victor next to him. When we went location hunting at the Fukuoka airport there was a glassed-in corridor close to the arrival lobby, and as the director saw it she excitedly said “Yuuri and Victor are going to run side by side separated by the glass!”. I was like “they definitely are!”, and we started taking heaps of pictures. The airport is currently being remodeled and it’s not possible to recreate the scene.
#10 Chou Ganbaranba! Grand Prix Final Chokuzen Special “Ordinary life episode the night before the last fight” As the last part depicting ordinary life before the Grand Prix Final, I wanted to create a relaxing episode without skating scenes while at the same time introducing the athletes, but in the end so many things happened in it that no one could relax and I was told that even animating it was a pain. The ring Yuuri gave Victor also carries the meaning of a symbol that the two of them are like soul mates.
#11 Chou Chou Ganbaranba!! Grand Prix Final SP “The speed leading to the last episode is impressive to watch” The OP footage, that was gradually changed from episode 1 by adding colors, is finally complete. I was happy that we could welcome as voice actors Ken Gamada-san, who actually works as an MC in tournaments and ice shows, and Nobunari Oda-san as himself doing the commentary. With the pace of the story speeding up toward the finale, this episode was just chaos.
#12 Chou Chou Chou Ganbaranba!!! Grand Prix Final FS “A final episode where you can catch a glimpse of everyone’s future” Including Stéphane Lambiel-san’s debut as an anime seiyuu, which is something no one could have expected, the chaotic mixup of anime and reality reaches a climax in this episode. Beside the sense of fulfillment for the victory, I think that the contents also let you catch a glimpse of each character’s future. I was about to faint looking at the beauty of Victor’s tears.
Final note (this is just my opinion, it’s not part of the translation): There is a translation going around where the line about soul mates is translated as “proof”, but actually the word 証 (akashi) can have many different meanings, among which symbol/mark/token/proof/sign etc. In this case, I personally do not think it means “proof” (also to be honest when it’s “proof” usually they write it as 証拠 shouko). It’s more like symbol/token, as in “it’s meant to symbolize Yuuri and Victor’s deep bond that goes beyond a normal relationship”. Although the difference is only subtle, I still think it’s not the same. Also please understand that the Japanese word “soul mate” does not have the meaning that is used in fanfiction… I believe it’s actually the same in English too, but in normal conversation it means “two people that have a strong spiritual/emotional bond (that makes them suited for each other, be it either as friends or lovers)”, not “two people who were destined to be together from their previous life”. That is something you are free to imagine or fantasize about, however please do not twist the creators’ words just to fit people’s headcanons…
P.S.: And please do not misunderstand me. I love Victuuri, but I prefer to draw a line between canon and fanon, and I don’t really like it when words by the creators are “adapted” to accomodate people’s shipping ideas. I think what she says is deep enough even without mistranslating it anyway…
Yay im adding 13rw to my list of imagine… things anyways
I hope this is good because I legit love jeff but tony is my fav… and HE DESERVED BETTER and this takes place before Hannah and Jeff…. *cries*
Most of the time, you were the one in the relationship to get extremely mad. Sometimes your boyfriend Jeff was too nice for you, too calm for everything and that made you angry sometimes. Especially when you wanted him to yell and let his true feelings out. You could see veins throbbing in his muscular body when you two fought and it made you worried that one day he would explode. You wanted Jeff to get mad at you because it worried you if he didn’t.
And one day you had enough. You two (more like just you) had been fighting over the fact that Jeff seemed to be spending more time with Clay and his other friends more than he had been with you, and all Jeff could do was sigh and tell you he was sorry.
“Y/N, baby I’m sorry. Clay’s been hanging out with Hannah and I know he likes her and I just want him to be happy. He hasn’t liked someone this much since kinder.” Jeff said as he watched you pace in the library, where Clay had just left from after helping him with his paper.
There he was, giving valid excuses. Excuses that you actually thought were cute and didn’t want to stop, but you were so angry that he just didn’t tell you off. You would have liked it better. You hated that you were the bad guy in the relationship.
“Come on, baby.” Jeff said, getting up from his seat and wrapping his arms around you from behind. He rested his chin on your shoulder as you stared ahead. “I’m sorry. I’ll take you to the movies tonight if you want? I’ll skip one practice just for you. The new Ouija movie came out yesterday and I know you want to see it.”
You felt the heat bubble under your skin as you thought of his kindness, and when you didn’t answer Jeff placed a kiss on your temple. “You know I would spend more time with you if I could, Y/N. Please…”
“Jeff, stop!” You said sharply, pulling away. He looked at you while his jaw tightened. You could tell he was angry that you were still angry. You knew he hated that he was being honest and you were still being a bitch, and you hated yourself for walking away too.
You ran out of the library, running at the back of Clay’s retreating backside, calling out his name. “Clay, wait up!”
Clay turned around with his eyebrows furrowed, his mouth open slightly. “Hey, Y/N… weren’t you just fighting with Jeff?”
“Jensen when you witness someone get into a fight you don’t ask questions three seconds later.” You sighed, before laughing at his expression.
“Right.” He said, nodding and then continuing to walk. You walked with him, only glancing back slightly to see that Jeff was standing at the door of the library with his arms crossed.
You turned away quickly. “You want to go to Rosie’s with me? My treat.” You asked Clay, fixing your shirt.
“Uh, well,” Clay looked back as well but you stayed looking ahead. “I have work at seven so…”
“It doesn’t take that long to eat a meal, Jensen. Come on.” You hooked your elbow with his and put on a fake smile, beginning to tease him about Hannah, who just so happened to be one of your new friends.
It had been a few days since your fight with Jeff, and since then you had been ignoring him to your greatest extent. You wanted him to confront you, to tell you you were being a bitch, which three people had told you so far. You wanted Jeff to act normal. But yet despite the severe case of bitchiness you were showing him, Jeff still went out of his way to send you goodnight, goodmorning, and just in general cute texts. He kept apologizing, but that’s not what you wanted. You wanted him to be a human and get angry and yell, sometimes his perfect collect and physique got you. Sometimes it made you feel insecure because you weren’t like Jeff and you felt like you didn’t deserve him. Jeff deserved better.
But on this particular day, after three consecutive days that you had been ignoring Jeff, you guessed it got too much for him. It was after a baseball game, and the minute that the game had ended and Jeff had won the game for the team you shot out of your seat like the rest of the crowd, yelling loudly.
You threw your half eaten hot dog to the ground and ran off of the bleachers as the baseball team was walking to the locker rooms. Bryce Walker, a friend of Jeff’s, was walking right in front of your smiling boyfriend, both of them covered in red dirt and giving high fives away like candy.
“Bryce!” You yelled out, catching the attention of both men. This was your last try at getting Jeff mad. At giving him a chance to explode on you. At being a little less perfect.
“Y/N?” Bryce said with a little confusion and a lot of excitement. He held out his arms hesitantly and you shrugged before giving him a giant hug, laughing loudly.
“Good game, Bryce! You did good out there.” Your eyes went wide when his hands lingered too low on your waist, instantly pushing him a little with laughter. “Any plans for celebration? I’ve got weed.”
Bryce raised his eyebrows and grinned, twisting his bat in his hands. “Wow, didn’t know you smoked, Y/N! Well me and the guys are getting together for a little fun stuff. The hot tub will definitely be put to good use. Any chance you wanna share the stuff?”
You could see Jeff out of the corner of your eye, his neck and temple throbbing with veins. He was getting angry. You still ignored him.
“Hell yeah, I’ve got a new two piece I have to show off.” You winked cheekily and Bryce coughed loudly.
“Of course your boyfriend would be coming too.” He said while glancing at Jeff.
It all happened in a flash, one second you were walking next to Bryce and the next there was the clatter of a bat and you were swept off of your feet and thrown over someone’s back. It was Jeff and he was completely ditching his route to the locker rooms and was carrying you the direction of the parking lot, which was slowly clearing out.
“We still on?” Bryce called out.
You nodded while struggling in Jeff’s tight grip. Jesus, you had a good view of his ass and muscular arms. “Fuck,” You cursed. “Jeff, ease up a bit on the grip, I bruise easily.”
Jeff said nothing but obliged to your request, his breathing hard and fast. Honestly, you were scared a little bit. You knew this is what you had wanted, but you didn’t exactly know what was in store for you. Was he going to break up with you? Murder you and throw your body in a ditch. Angry Jeff was unpredictable because he hardly ever existed.
When you two arrived at his car he set you down a little roughly, throwing his baseball cap off of his head and running his fingers through his hair. “What did I do?” He asked softly despite his rough demeanor.
You thought you had heard wrong. “What?”
“WHAT DID I DO?” Jeff yelled loudly, his face going red. “WHAT DID I DO TO MAKE YOU SO COLD TOWARDS ME! I LOVE YOU, BUT Lately you’ve been acting like such a- such a- BITCH!”
Part of you was relieved that he had called you that, but not when the guilt suddenly ate his features. “NO- no, Jeff! It wasn’t you oh MY GOD! It was me, Jeff, I was a bitch, I am a bitch don’t apologize.”
“No, you’re not oh my God, I’m so-”
“JEFF! Please don’t apologize! Do something! Call me names, yell at me, look at this point I don’t care! Punch me, let out your anger, Jeff! God, I hate seeing you like this, angry but you don’t do anything.”
Jeff was confused, his chest heaving. “Baby, you know i hate being angry. It makes me feel like a bad person.”
You let out a huge breath of air as you turned around in a circle, tugging at the roots of your hair. “Jeff,God, Jeff does that mean I’m a bad person? Jeff, you’re human it’s okay to be mad and it’s okay to yell every once in a while. Do you know how it makes me feel when you can do everything with so much kindness and positivity? It makes me feel insecure because I’m not as pure as you and I’m a big bitch. God, I love you, Jeff, but please just get angry at me. It is my fault.”
Jeff stood there for a second, staring at you and processing your words. His eyes gazed over your face and you shifted uncomfortably after a second. Then, without warning he surged forward and kissed you sweetly and despite his sweaty hands and body he tasted like mint.
When he pulled back he smiled and shook his head. “You ignored me for three whole days because you were angry that I never get angry? That’s kind of ridiculous, babe. Listen, I do these things, I put up with you even when you’re irrational because I know you feel bad when you do it. I know that it doesn’t matter how long it takes you always apologize. Let me guess this way your last attempt?”
You grumbled slightly because Jeff was grinning down at you now, his hands on your shoulders as his fingers squeezed you lightly. “Yes.”
“Baby, in so many ways it makes you better than me, because I bottle those emotions up. One day I told my mom off because I was angry at Zach and I didn’t do anything about it. He doesn’t know that breaking my lucky bat was wrong because he thought I was okay with it, because I didn’t get angry. Please, Y/N, don’t feel insecure with me. We’re both a little rusty on our humanity skills baby.”
You nodded and Jeff did so too, placing his forehead across yours as he smiled before enveloping your lips in his, his teeth grazing your bottom lip teasingly. “I love you, Jeff.”
“I love you too, Y/N.”
“More than anything in the world.” You both said together before kissing once more.
“Now let me tell you how hot you look when you’re yelling, Jeff.”
An episode where Pearl meets someone who acts like her could be interesting. Like they use their frail appearance and sad back story to get what they want from people or to stop people from critisizing them. Someone who won’t get over that one crush who moved on.
And at the end Pearl is getting sick of listening to them and either Steven or Amethyst goes ‘But pearl, don’t you do the same thing?’
And Pearl just has a big moment of self realization of what’s she’s done over the years. Her obsession with Rose and behavior against Greg.
It could end with the gems chasing the person away because now everyone’s just annoyed at them, and Pearl just kinda… thinks in the house and doesn’t do anything for a few days/episode because she’s still thinking.
And she starts being more observant when she starts doing her pity stuff and feels angry over Rose, she becomes more hesitant and really starts to think things over.
You know, character stuff that takes a long time to do.
Hey, I'm feeling kinda crappy today and I was wondering if I can get any cute Otayuri headcanons?
aaa im sorry abt that friend!! okay okay lemme try im always up for hcs abt my children
when yuri figures out that he likes otabek he tries to keep it a secret bc,,, hello,,, if anyone finds out theyd never let him hear the end of it
but either hes terrible at hiding his feelings or everyone just knows him that well, bc they all figure it out anyway
and instead of teasing him like he thought theyre,,?? actually rly supportive abt it??? georgi of course understands bc hes georgi and mila only teases him like 25% of the time and viktor and yuuri are #relationshipgoals so like,, of course
n at first yuris rly embarrassed but he slowly starts opening up to them abt his crush until there isnt a day where he doesnt rant to someone abt otabek
“he sent me a selfie on snapchat today and he looked so good what the fuck what he fuck”
“he added one (1) heart emoji in this text??? wtf???/???/ HELP”
“HES COMING HERE HES VIISITING GUYS STOP LAUGHGING HELP ME WHAT HTE FUCK”
and when otabek does visit this is when yuri regrets ever letting these fucking idiots know
bc yuuri and viktor are giving otabek the shovel talk (”WE’RE NOT EVEN DATING WHAT THE FUCK!!!” - yuri), georgis crying abt how “his little brother is growing up and finding love”, and mila’s become the embodiment of the
( ͡° ͜ʖ ͡°)
its a horrible trip for otabek in yuri’s opinion
but that opinion quickly changes when otabek takes him on a date one night, kisses him and asks him if he’d like to be boyfriends
the next morning he finds out that yuuri, viktor, georgi and mila were coaching otabek throughout the entire date and yuri cant bring himself to be mad at them
“… seriously though otabek if u ever think abt hurting yuri-” “SHUT THE FUCK UP VIKTOR”
Of all the changes they made, I feel like one stood out as being the most subtly ingenious - setting up Gaston as an outsider to the town like Belle was, but in a vastly different way.
First off, paying close attention, it becomes clear that Gaston views the town much like Belle does. When he says that it’s “simple”, he means it. And he strides in literally above everyone else on his horse, looking down on them. Gaston realizes that the townspeople are simple minded and that the town is provincial. While they bully and scorn Belle, he doesn’t (at least not in the same fashion or for the same reasons). You could argue that he only doesn’t mock her because he’s trying to gain her favor, but there is no indication that he would have ever had a problem with her reading or teaching other girls to read. He even fakes interest in her books instead of reprimanding her for her “funny” hobbies; he may have looked at this interest in a patronizing way, but it didn’t seem to personally offend him (like his cartoon counterpart who directly states that she shouldn’t be reading books).
He also didn’t seem the type to get upset at Belle or any other woman finding a more convenient way to do chores. And when LeFou tells him the town is bullying her because of this, he doesn’t seem surprised at all by their behavior, almost as if he expected it. We also see hints of his being removed from the town when he tries to “comfort” Belle about the headmaster - I think he’s being truthful here when he says he wasn’t liked either. And, again, he outright tells Belle that their town is simple and that this is all they can expect.
It’s also telling that he finds Belle “outrageously attractive”; some may interpret this as him merely wanting a conquest (which it partly is, no doubt), but I think he also is genuinely attracted to her uniqueness - he finds her argumentative and independent personality appealing, which would seem to imply some sort of free thinking and cleverness on his own part. In some weird, perhaps essentially inaccurate way, Gaston sees him and Belle as sort of kindred spirits - both too good for this town and this life, the “best” that belong together.
Let me digress a bit because now the question comes up as to why he stays in town and doesn’t seek his own “adventure in the great wide somewhere” (which, perhaps, his hunting is a substitute for). I think the answer to this is pretty clear - he’s found a small safe haven where he can get the admiration his low self-esteem obviously needs so that he can keep functioning at basic human levels. Due to sexism, Gaston’s outsiderness is treated very differently by the townspeople than Belle’s. Belle and Gaston are both detached and removed from the general masses, but whereas Belle is ostracized and side-eyed, Gaston is put on a pedestal and idolized (just compare the songs “Belle” and “Gaston”). Logically, this may have something to do with his very real accomplishments as a captain, but it’s also very much rooted in gender roles (Belle has stepped outside hers, while Gaston has not). But if Gaston were to leave, would he find himself being treated as special in larger cities? Probably not. And we see what can happen when Gaston’s self-value plummets - a screw pops loose in his head and he begins literally rampaging, hurting innocent people all in an effort to avoid facing reality.
Back to the main point - one effect of making Gaston seemingly just as aware of the town’s flaws is that it sets him up as much more intelligent than the cartoon. He stays in this town because he’s worshiped, but you can tell he’s looking down his nose at them the whole time, encapsulated by his treatment of the fawning girls. This aligns with this new incarnation’s cleverness. Unlike the cartoon, this Gaston is not dumb. Belle calls him “brainless” because he’s not well-read, but he is in no way dumb. He’s probably not illiterate (he went to school, and he does quote Shakespeare), and he’s more than proficient at gaslighting and manipulating people to do what he wants. He’s also a clever strategist and soldier.
So what does this all mean in terms of character? Why make Gaston as aware of the town’s narrow-minded provincial nature as Belle? Why make him smarter? Well, this has multiple added effects.
1) It means he’s good at evaluating people - he reads and plays the people in the town easily, which makes the ending mob scene much more believable. He rallies these people not just because they admire him (arguably less than the cartoon town did), but because he knows what they want to hear and can play on their narrow minded prejudices (it’s interesting to wonder if he even believed any of the things he was saying about the beast himself). It also means that he may be fully aware of LeFou’s affections for him, and was choosing to ignore it and/or use it when necessary.
2) It also means that his failure to acknowledge Belle’s feelings about marrying him are not due to obliviousness or stupidity; he is willfully deluding himself into thinking he has a chance. This adds an element of instability to him that becomes more and more dangerous as the movie progresses (just watch his reaction to Belle closing the door on his face - that’s some hardcore reality avoidance). Gaston’s sanity and self-worth is holding on by the thread he’s created in his own mind that he’ll win Belle.
3) It makes him scarier as well. Cartoon Gaston was scary because he was big. This Gaston is scary because you can see him evaluating, judging, and plotting. You can see him using his looks to get what he wants and, unlike the cartoon, affecting a sort of tender sincerity to deflect suspicion. His ability to be metaphorically outside looking in at this village makes him capable of manipulating everyone, except Maurice (and you can see how Gaston handles that)
4) It humanizes him too. One can’t help but wonder what he would have been like without that fatal need to be liked and admired and with some sort of societal boundaries to keep his ego and entitlement in check. Or if he had simply taken Belle’s rejection as the lesson in humility it should have been and used it to evaluate himself and his qualities, instead of letting it destroy him so much that his behavior devolves into irrationality and outright cruelty, even towards those that he seemed to care about at least a little at first (LeFou and even Belle). In fact, his transformation is a mirror reverse of the Beast’s - Gaston transforms into a monster as the movie goes on, while the Beast becomes more humanized. Both the beast and Gaston are subjected to a lesson in humility, and react in very different ways.
Overall, I think if Disney had simply recreated the cartoon version of Gaston, he would have been a laughingstock - a character that seemed too unrealistic and static. But by rounding him out, he becomes dynamic and I think he’ll probably live on in this version as one of the best Disney characters (not just villains) of all time.