hello haenyan !! i was wondering if you were worried about whether nct will be popular?? bc recently nct's comebacks did not do well and/or is not public friendly (tbh all of sm's recent comebacks were floppy? except rv's?) and exo took about less than 2 years to spike in popularity,, im worried if nct doesnt get a hit song by then, what will sm do to them? and the fandom isn't growing fast enough,, sorry if it's too harsh and realistic but you know how sm is like,,,
hello anon!! (is a happy haenyan bc receiving realistic asks)
I’m a bit worried too, but I’ll take it as a developing time for all the parties involved. For SM to learn, NCT to adjust with the fandom, NCTzens to be patient. NCT’s concept is hard to digest in kpop culture man, not everybody is fond with all of these adding and removing members from an unit. It takes time to gain trust and liking.
Let the fandom grow slowly before it gets too ugly.
Um.. popularity?? Not that NCT isn’t popular, it’s just they have bad reputation to begin with.. das hard. And to me, SM’s actions in promoting and covering up just doesn’t make sense. It’s like they’re making an idol boyband consist of instafamous or internet celeb, not an actual celeb that goes to TV (I don’t count music shows because it’s practically their office). I know internet famous content affects brand value and such, but… y’know, most of internet’s contents are free. Unlike the hard copy sales number they need to achieve for now. Unless they can make money from from internet, then actually they’ll be a bit okay.
What will SM do? Personally I think…… m i l k i n g . Fucking milk from every member with high brand value. (I briefly had a thought that NCT in 2017 comebacks are just to milk money by merchandising and album sales from the fan because SM didn’t spend much on promotion????) and those money will become new unit, or idk.
(yes yes I agree with the floppy comebacks, fr tho i dont understand, SM injected their money for viral-digital marketing only it’s so weird??? Like we can’t even guess what do they want for now.)
But for sure, NCT is sloooooowly shifting the value of an idol tho. I hope they can change the biggest trashy promoted content/value from an idol :
that idols are your soulmate.