I don't know if you still do the unpopular opinion thing but I have one. I believe that the show's success relies a bit too much on Malec. Like the promo videos especially, they put a Malec kiss in it without explanation just to attract attention and during cast interviews they talk about it so much. Don't get me wrong, i ain't complaining over seeing that but I'm just talking about the bigger picture.
Yeah well, as much as it annoyed me that Freeform gave away the only Malec scene of the episode in 2a, of them constantly promoting the shit out of Malec and not delivering in the end (which is, in all honesty not really their fault since they only can work with the stuff they get so if the directors/writers/showrunners don’t film certain scenes, they can’t use it….), I still understand them from a certain point. Like, Malec is their cash cow. I also don’t think they expected this when the show started since Clary and Jace are supposed to be the main leads and therefore the main couple in the books. And then show!Malec happened. lol
So of course they are using this circumstance now to promote the show. Besides, not to be that person but I am guessing that like 80-90% probably only watch for Malec/Magnus/Alec. Freeform relies on those viewers as any other network (it is still about money!), even though their numbers aren’t that great they still need people to watch it on a weekly basis, may it on the channel, the app, Hulu or Netflix. And if Malec helps them to gain more viewers or keep those viewers interested in the show by promoting the show with Malec, it is kinda understandable. Although it is not great what they did in 2a but hey, at least it looks like they are learning when it comes to the pr for 2b. ;) Also, the fans are constantly asking for Malec stuff in like any interview. So in some ways, Freeform just… does what they think the fans want in the end.
Plus, Malec is not only the cash cow because of their huge popularity in the fandom, you still have to understand that they (couple plus Magnus and Alec individually!) already play a bigger part in the show than they did throughout the whole book series. So promoting them more makes sense regarding this matter. Even if the show is as successful as it is right now because of Malec, it is not the only reason.
And honestly? I take every promo video with no or barely any Malec when I can watch the episode and still get surprised in the end. I actually enjoyed 2x11 way more than 2x01 where we pretty much knew the whole episode before it even aired. Because right now? We have no idea where they are going with Malec in 2b and I don’t know about you, Anon, but I actually enjoy this a lot.
Anyway, I think we can all agree that if they are using their cash cow Malec like this, they at least need to deliver properly. And not come up with the bs they did in 2a (2x07 I am looking at you!) and being all surprised that the Malec fandom is pissed when you just baited them. Like, you don’t need to be a genius to get…. hello? Malec is way more popular than f.e. C/lace? I mean… don’t even try to argue here.