(itc)-ethical-fashion-initiative

ORBIT FILIGREE IN GOLD GLITTER

Velma Rossa was fortunate  enough to assist on this shoot for International Eye wear designer Karen Walker.

“For her new eye wear campaign, dubbed Visible, Karen Walker is using her shades to highlight – and celebrate – Kenyan artisans. 

The New Zealand-based designer partnered with the United Nations’ ITC Ethical Fashion Initiative for her new spring 2014 range, creating a series of screen-printed pouches that will accompany any eyewear purchase.

Then, taking the project one step further, Ms Walker put the artsians who crafted each pouch in front of the camera, using them as the stars of her new campaign.”

Source:Daily Mail UK

Sunglass designer Karen Walker’s ads for the S/S2014 season. The New Zealander partnered with the United Nations ITC Ethical Fashion Initiative to commission works from local Kenyan artists, which took the form of printed cloth pouches that accompany each pair of sunglasses. To honor the collaboration, Walker also cast the artists in her ads, pairing her quirky, oddball shades with the personal style of the subjects.

 VELMA ROSSA WEARS ONE WORSHIP IN LAVENDER

“For her new eye wear campaign, dubbed Visible, Karen Walker is using her shades to highlight – and celebrate – Kenyan artisans. 

The New Zealand-based designer partnered with the United Nations’ ITC Ethical Fashion Initiative for her new spring 2014 range, creating a series of screen-printed pouches that will accompany any eyewear purchase.

Then, taking the project one step further, Ms Walker put the artsians who crafted each pouch in front of the camera, using them as the stars of her new campaign.”

Source:Daily Mail UK.

MAASAI BEADER WEARS ENLIGHTENED IN BLACK AND GOLD.

Velma Rossa was fortunate  enough to assist on this shoot for International Eye wear designer Karen Walker.

“For her new eye wear campaign, dubbed Visible, Karen Walker is using her shades to highlight – and celebrate – Kenyan artisans. 

The New Zealand-based designer partnered with the United Nations’ ITC Ethical Fashion Initiative for her new spring 2014 range, creating a series of screen-printed pouches that will accompany any eyewear purchase.

Then, taking the project one step further, Ms Walker put the artsians who crafted each pouch in front of the camera, using them as the stars of her new campaign.”

Source:Daily Mail UK.