$50 million deal

Beyoncé Inks $50 MILLION Partnership With Pepsi

According to NY Times:

  • “In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.”

    “The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.”
I personally don’t like Pepsi (I’m a Coca Cola girl), BUT you can bet I will be buying those limited edition soda cans! YAAASSSSS!
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“With laughter, when I’m at my best, I’m not looking for it. But you kinda get sensitive to how people laugh. When I left my show, I had this skit…I knew what I intended, but when somebody laughs differently than what I intended, I caught it. Other people around me are like: ‘What are you talking about?’ I’ve heard so many laughs, I know what I’m talking about. I’m certain of it…and you know, it was painful…I wasn’t walking away from the money($50 million deal). I was walking away from the perfect storm of bullshit. I don’t want to be co-opted or subverted. I don’t want to be my own worst enemy to be used against myself. That’s what happens to public people.” - Dave Chapelle talking to Maya Angelou, Jan 2014.

I loved this conversation between these 2 legends! #Inspiration