Our Community Guidelines are changing

To keep Tumblr the constructive, empowering place it should be

It was a little more than 10 years ago that we introduced the humble reblog, not knowing how much it would change the growing Tumblr community. The ability to take one person’s idea, build on it, and share it as something new transformed Tumblr from a simple blogging site into a place where people were talking, exploring, learning, and growing through reblog chains.

We’ve been thinking about that a lot recently—the kind of place we want Tumblr to be, and our responsibility to you here and out in the world.

At its core, Tumblr is a place to express yourself and connect with others who share your interests. Over time a knot of diverse, kinetic, passionate communities sprang up. You can jump from things you love into things you didn’t even know existed. And it’s on all of us to create a safe, constructive, and empowering environment where you can continue to do that.

Our Community Guidelines need to reflect the reality of the internet and social media today and acknowledge that the things people post and share online influence the way others think and behave.

The following updates will go into effect on September 10, 2018 and can reviewed here.

We won’t tolerate hate speech

We believe in a free and open internet but we can’t ignore that the internet is being exploited by hate groups to organize, recruit, and radicalize with horrifying efficiency. Updating our Community Guidelines and internal procedures is necessary to address a very real threat to members of the Tumblr community.

When it comes to hate speech, we’re redrawing the line between what’s uncomfortable and what’s unacceptable, and have struck 41 words of gray area from this section in the Community Guidelines. It now reads:  

While the deleted language was well-intentioned (and we still need your help reporting hate speech) a post shouldn’t have to be “especially heinous” to merit reporting.

We’re also banning the glorification of violence and its perpetrators

Not all violence is motivated by racial or ethnic hatred, but the glorification of mass murders like Columbine, Sandy Hook, and Parkland could inspire copycat violence. With that in mind, we’re revising the Community Guidelines on violent content by adding new language to specifically ban the glorification of violent acts or the perpetrators of those acts:

Lastly, we’re eliminating any ambiguity in our zero-tolerance policy on non-consensual sexual images

We’re adding a very simple statement (in bold below) to our existing policy on harassment to remove any uncertainty:

Posting sexually explicit photos of people without their consent was never allowed on Tumblr, but with the invention of deepfakes and the proliferation of non-consensual creepshots, we are updating our Community Guidelines to more clearly address new technologies that can be used to humiliate and threaten other people.

So what can you expect going forward?

The new Community Guidelines will go into effect on September 10, 2018. After that, if we determine a post or blog is promoting hatred, glorifying violence, or is engaging in the unwanted sexualization of another person, it will be taken down. This includes (for example) posting Islamophobic, anti-Semitic, or anti-LGBTQ+ content to promote or incite violence or hatred; using symbols of hate movements to intimidate or harass others; and the glorification of mass murderers.

Of course, context is everything. Posts and blogs that generate open, constructive debate are always welcome here. A heated conversation about race or gender identity in media is not hate speech, nor is a factual, educational history of Jim Crow.

An overwhelming amount of care and nuance is needed to evaluate reports fairly and accurately, so we’ve increased the size of our team to review the reports we receive.

What should you do if you see content that violates the CGs?

Report it. We’ve added hate speech reporting to the mobile apps. Just tap the airplane icon on any post to open this menu 👇 — then tap Report (flag button) > Something else > Hate speech.

One last note

We are fierce defenders of free expression. We want Tumblr to be a place where people come to be themselves and engage diverse points of view through constructive dialogue. The lines we’re drawing today around hate speech, violence, and non-consensual sexual content are designed to protect that vision.

We’ll continue to review and revise our Community Guidelines to make sure they remain an accurate reflection of our community and its values. And as part of our commitment to transparency, we’ll always make sure previous versions are available on our public GitHub repo.

You’re going to have opinions on these changes and what more we can do. We encourage you to share your thoughts (especially constructive feedback) in the notes. And if you feel that Tumblr is no longer for you, there’s a whole world of internet out there.

❤️ Be kind to each other, Tumblr.

It greatly saddens me that you find it necessary to separate sexual expression from all other forms of creative expression. Americans need a safe forum for visual representations of what it means to be a sexual being. We need to see ourselves reflected in what we see online. We need a dynamic visual library of the ever shifting sexual world. Lack of representation and a forum for dialog and exploration of sexual topics is a huge problem. A massive void in American social discourse. By blocking so called adult content you are missing out on a massive opportunity to foster this discourse. Scott Schroeder Minneapolis MN

A better, more positive Tumblr

Since its founding in 2007, Tumblr has always been a place for wide open, creative self-expression at the heart of community and culture. To borrow from our founder David Karp, we’re proud to have inspired a generation of artists, writers, creators, curators, and crusaders to redefine our culture and to help empower individuality.

Over the past several months, and inspired by our storied past, we’ve given serious thought to who we want to be to our community moving forward and have been hard at work laying the foundation for a better Tumblr. We’ve realized that in order to continue to fulfill our promise and place in culture, especially as it evolves, we must change. Some of that change began with fostering more constructive dialogue among our community members. Today, we’re taking another step by no longer allowing adult content, including explicit sexual content and nudity (with some exceptions).  

Let’s first be unequivocal about something that should not be confused with today’s policy change: posting anything that is harmful to minors, including child pornography, is abhorrent and has no place in our community. We’ve always had and always will have a zero tolerance policy for this type of content. To this end, we continuously invest in the enforcement of this policy, including industry-standard machine monitoring, a growing team of human moderators, and user tools that make it easy to report abuse. We also closely partner with the National Center for Missing and Exploited Children and the Internet Watch Foundation, two invaluable organizations at the forefront of protecting our children from abuse, and through these partnerships we report violations of this policy to law enforcement authorities. We can never prevent all bad actors from attempting to abuse our platform, but we make it our highest priority to keep the community as safe as possible.

So what is changing?

Posts that contain adult content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflect this policy change. We recognize Tumblr is also a place to speak freely about topics like art, sex positivity, your relationships, your sexuality, and your personal journey. We want to make sure that we continue to foster this type of diversity of expression in the community, so our new policy strives to strike a balance.

Why are we doing this?

It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.

Bottom line: There are no shortage of sites on the internet that feature adult content. We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.

So what’s next?

Starting December 17, 2018, we will begin enforcing this new policy. Community members with content that is no longer permitted on Tumblr will get a heads up from us in advance and steps they can take to appeal or preserve their content outside the community if they so choose. All changes won’t happen overnight as something of this complexity takes time.

Another thing, filtering this type of content versus say, a political protest with nudity or the statue of David, is not simple at scale. We’re relying on automated tools to identify adult content and humans to help train and keep our systems in check. We know there will be mistakes, but we’ve done our best to create and enforce a policy that acknowledges the breadth of expression we see in the community.

Most importantly, we’re going to be as transparent as possible with you about the decisions we’re making and resources available to you, including more detailed information, product enhancements, and more content moderators to interface directly with the community and content.

Like you, we love Tumblr and what it’s come to mean for millions of people around the world. Our actions are out of love and hope for our community. We won’t always get this right, especially in the beginning, but we are determined to make your experience a positive one.

Jeff D’Onofrio CEO

This is very disappointing news. Why the sudden shift?