In which I rant again about how toys don’t change culture
And here’s the thing a bout body diversity in FASHION dolls: Due to the importance of the clothing, a line of dolls pretty much needs to be the diversity–not have some of the dolls one shape and some of them another shape and some another shape still. Creating Lammily doesn’t delete the entire existence of Barbie or Bratz. Kids don’t keep their lines of dolls separate. So, yes, create your line of dolls with a different shape, and create plenty of clothing for them to wear, but position them as the diversity, not as INSTEAD OF other dolls.
BUT
As consumers, don’t expect a single line of dolls to present noticeably different body shapes within that line, especially a brand-new line of dolls that has a high chance of failing. Even in this age of computer aided design, creating all those different molds is expensive. (Once a line is established and successful, that excuse reason does get a lot weaker, and, yes, that’s directed at Mattel, and maybe even Hasbro as their turn to dolls deepens…but we all know Hasbro will only create different a body style if there’s a licensed character that demands it.)
but MOST OF ALL
DO NOT RELY ON TOYS TO CHANGE ATTITUDES. THAT WON’T WORK. SUCCESSFUL TOYS ARE REFLECTIONS OF SOCIETY, NOT CREATORS OF IT. Successful toy companies create products that fill the ‘wants’ they already see as existing in the market. Yes, sometimes, the market might not be aware of the fact that they ‘want’ the thing, but there are lots and lots of people whose life work is to figure out those ‘wants’ before anyone else does. And even then, product lines from these huge companies can fail, which is a hurt on those companies, but it won’t put them out of business. Can’t say the same for smaller companies. (Again, look at how Hasbro made the conscious decision to not release Rey toys until after the movie was out and they knew everyone would know she was an important character, not just some random girl that boys would have no reason to have an interest in–they made this decision probably close to a year ago, because they didn’t want to make toys that research very likely said no-one would want before the movie was released, because the availability of a female character in what’s considered a boy line does not mean boys will suddenly be OK with it. That’s society and culture’s task to change.) ((OF COURSE I KNOW Star Wars is not a boy-exclusive thing. Everyone on Tumblr knows it. But, again, once you get out into the larger US society/culture…? Not so much. We all also know that even JJ Abrams thinks SW is a boy thing. “Reality” and “societal/cultural expectations/portrayals” are certainly not the same things.))
Kids with diverse toys very probably have parents who already accept diversity and therefore are already raising their kids to seek it out. Kids who become aware of a lack of diversity on their own are probably already too old to be the target market for toys–but they will be ready to introduce diversity to the younger children in their lives. Toy companies won’t change what they offer until the market is demanding it, and the market won’t demand it until a lot more things change in this country.









