Like, I don't know how to explain to you people that the posts with long descriptions that don't get right to the point don't get reblogged.
People don't give a shit about new content. If it's not their established blorbo, they don't give a fuck. Plastering my book cover and the plot summary all over tumblr doesn't do shit when people aren't actually stopping to read the posts.
Little pithy marketing statements like, "Hey, wanna read a story about a queer autistic ship captain with synesthesia?" are what get people's attention. Time and time and time again, my own advert posts have reflected this, and it's the same for every other author I know.
If you hate it, and you think that book marketing sucks, and authors are lazy and stupid, and you think that it's ruining books, or whatever the fuck, here's what you can actually do:
- Promo authors and their work, share their marketing posts, and help their books get seen.
- REVIEW BOOKS. Tell other people what they're about. Share them with your friends.
- Volunteer to be part of an author's marketing/street team, if they have one. I've helped get promo bookmarks into libraries and bookstores for other authors before, among other things.
- Stop being a dick to the authors and start paying attention to the real issues within the book and publishing industry, because there are a lot of them.
- Stop blaming the authors when they're the ones getting fucked over the hardest, and most likely are trying to scrape together money to eat, because being an author has shit pay no matter how well-known you are.