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Rainne Cassidy

@rainnecassidy / rainnecassidy.tumblr.com

I am inimitable; I am an original (it's pronounced "rain")

Bard:I seduced the dragon, right?

Dragonborn paladin:  Right…

Bard:  And you killed it after that, right?

Dragonborn paladin: Right?

Bard: And in doing that, you absorbed it’s soul, yes.

Dragonborn paladin: Uh…

Bard: So that means you’re technically the dragon I seduced

Dragonborn paladin:

Dragonborn paladin: wait no-

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cannot understand the conservative mentality of 'taxes suck! we hate big government!' and then if anyone is like yeah we shouldnt be paying politicians so much money or putting so much money into the military when theres holes literally everywhere in the roads nobody has healthcare and they keep defunding public schools and then they go well ACTUALLY i think its good that we put billions into the military and i homeschool my kids anyway. and just buy a bigger truck then the holes wont matter. WHAT

Here's the problem with saying it's okay Target is removing Pride merchandise because of threats fron bigots: Would you say that if it involved any other marginalized group?

  • If Target received threats from antisemites about selling Passover- or Hanukkah-related merchandise, would you be okay if they stopped selling that merchandise?
  • If Proud Boys threatened Target about selling merchandise about Black History month or for having a section with merchandise made from buisnesses owned by Black people, would you be okay with Target caving to their demands?
  • If conservatives start saying female models are showing too much skin or that t-shirts with quotes about feminism are proabortion, and if Target gets threats, are you fine with Target caving to their demands?

And most importantly, if your answer to the bulleted questions is "No, I wouldn't be fine with that," but you think Target is justified in pulling Pride merchandise, what does that say about how you view LGBTQIA+ people?

this is, of course, where the tumblr revamp would always lead. Just in time for Pride month, the "Queerest Place on the Internet" is attempting to crack down on fags like us for self-identifying with slurs, rather than doing something beneficial like reducing the large ever present transphobe/terf population. Advertiser friendly is the name of the game and I'm sure in a few years this site will be identical to every other sterile neutered social media site available. Have fun while it lasts folks.

this comes right after they stole your joke too funnily enough (about.tumblr.com)

THEY MUGGED ME IN BROAD DAYLIGHT AND THEN SHOT ME IN THE FUCKING HEAD

i hate how capitalism and 2010s-20s minimalistic designs took away creative and colorful designs. i miss how mcdonald’s used to look when it had the red tile roof and when they had chairs in the dining room molded after their characters. i miss when storefronts would have colorful cartoon art on the walls and windows. i miss how hot topic used to look, when it looked like it’d be scary to walk into when you were a kid but after you got in and saw all the invader zim merchandise it was okay. or how malls used to have so much color, from the tiles to the walls to the ceiling. i hate the bland minimalism we have now. i hate the beige and silver design that every store has now. i hate it.

In case you are wondering "how did we get here exactly?" Let me outline some things.

Playgrounds and play areas in fast food and malls required more employees to keep them clean. People (fairly) didn't want to do that work for minimum wage on top of their normal restaurant duties, and stores wouldn't hire enough people to not have to split work between the kitchen and cleaning. So the play areas were closed off and then torn down.

Then, apple came in with their empty white box stores, and suddenly everyone wanted to look like them (because they had a massive hit product that was also a status symbol and people want to feel like they have status even if they don't) or like a luxury brand store (again, false status). Bright white, extra white LED lights everywhere (nice in some ways, but blinding in others), fewer items stocked on shelves and then in general in stores. Apple had that design in part because they had relatively few products to display relative to store size, same with luxury brands. It makes more sense for each item to be on a pedestal when you only sell a handful of products. It doesn't when you have dozens of products.

At your more "middle class" stores, part of shift to stocking less is false scarcity - they want people to feel like they have to buy an item now or risk not getting it, and so people can't wait for discounts. Part of it is that with the new displays that hold fewer items but make things look more "boutique," keeping the shelves stocked and things moved from the back requires more employees than they are willing to pay. My local target, which is undergoing renovations to better fit their "Target Boutique" look, has had chronically empty shelves in some areas due to understocking and not having enough staff to replenish stock in all areas. Now they've added more self checkouts so they can cut back on cashiers and move those jobs to stock. Some places that haven't gone as "minimalist", like Walmart, have also shifted their employment focus from cashiers and stock to mainly stock by switching to primarily self checkout in efforts to maximize profits by reducing labor costs.

Part of getting rid of fun, unique designs was also reducing costs to make profit rather than innovating or drawing more customers to increase revenue. Custom molded seats with several different designs cost more than a minimalist set of identical chairs. Anything that children can play with or play on will break eventually and need to be replaced, so it's cheaper to just not have those things and not have to spend money on them. Unique roofing and siding costs more money to replace, so it was swapped for generic stock. If it can't be pressure washed or painted over, then it's also out because those are the cheapest ways to clean or refresh the storefront. Fountains break down, so rip them out or don't have them to begin with. Landscaping requires maintenance, so just leave it plain concrete and don't bother with planters. If there are plants, they will be knock-out roses, box hedges, and maybe some small cheap annuals because the former require next to no maintenance and are disease, pest, and pollution resistant, and the later just get replaced with other cheap annuals the next season. In the name of profit, everything looks bland and repetitive.

In the 90s and early 2000s, the middle class has more spending power to balance out the costs of fun and family friendly things in public spaces, but also percent profit hadn't needed to grow as much for a company to call itself successful. Because total profit isn't what matters, what matter is percentage profit growth. When you want your profits to grow exponentially, you have to minimize costs exponentially also - which, eventually, will lead to a collapse because there is a minimum you have to spend to operate and have people willing to work and want to pay for your product.

(There is also a back-and-forth relationship between residential and commercial design, outside of just where mandated by towns, where commercial mimics residential in an effort to feel "homey" and "inviting" and then people go "ew, that house has the same exterior as the mcdonalds. I don't want my house to match fast food," so the housing shifts to something else, and then the commercial design shifts again, and this goes on forever and no one learns to just make the businesses unique because that would impact their profit growth)

The "boutique" look of stores also serves another purpose. By having some items scattered in various sections (accessories being mixed in with the clothing sections rather than in a separate accessories/jewelry section, some pet goods are in the pet section, others are in seasonal or sport or housewares, etc.) you force people to walk through areas they normally wouldn't in order to find a specific item they are looking for. If I want a sun hat for my beach trip, I can't just go to hats, get the one i want, and then be done. I have to walk through swimwear where they've also placed some beach towels and pool floats and water bottles, because they hope I will impulse buy the other things if I'm there for only one of them. This is the same reason the grocery store keeps getting seemingly arbitrarily rearranged every 6 months. It is arbitrary, and it's because they want people who have a routine of shopping for their staples and know exactly where they are, thus overlooking other items, to have to look at the shelves more closely again, which makes them more likely to make impulse purchases.

Anyway, as usual, the question of "why does shit suck and why is nothing as fun as it used to be" is answered by "capitalism."

one more point to add: the more generic and rote something is, the broader the "market appeal." branding and aesthetics that have personality and communicate a specific meaning or mood? someone, somewhere won't like that. someone might think it's too "kitsch" or "distracting" or xyz. you might even lose a customer. we can't have that, it's too risky! make it as bland and devoid of unique personality as possible. there, that's better: sure, maybe nobody likes it, but nobody is going to make it a sticking point for their spending either. you have the market research to prove it after all.

now imagine you're a multi-billion dollar conglomerate that owns a dozen or three different chains. it only makes sense to extend this to all of them, right? it's just good business.

maximizing profits means minimizing risks, and any statement you make is a risk. so don't say anything. bland, utilitarian, and familiar: there's no risk in that. endless minimalism. endless nothing. endless cash.

I feel like the rise of online marketers and indie micro shops fits in here too

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idk who needs to hear this rn but suffering is not noble. take the tylenol

One time when I was younger I was refusing to take headache medicine and my mom said “the person who invented that medicine is probably so sad you won’t let them help you” and now every time I find myself denying medicine I just imagine the saddest scientist making those big wet eyes like “why won’t you let me help” and whoop then I take the medicine

Adult life tip.

Do not buy a cabbage unless you have one of the following:

1. A recipe that uses a whole cabbage

2. 200 recipes that use some cabbage

3. A desire to waste an entire half cabbage

4. A desire to aid your local cabbage merchant who's struggling financially because so much of their crop was destroyed in a series of bizarre incidents involving a twelve-year-old martial artist.

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5. Live poultry to donate leftover cabbage to

6. A pond with koi fish you can feed leftover cabbage 🥬 to

7. A deep love for either kimchee or sauerkraut and the mason 🫙 jars to make them

ok some days being visibly homo is the most wonderful thing in the world. an old woman walking her dog stopped to say hello to me and I asked if i could say hi to her dog. she seemed really excited and told me "his name is rupert brooke. i named him after a gay poet from the era of the first world war. he had red hair just like my dogs fur". then she leans in and whispers like she's divulging some great secret and says "i don't usually tell people about the gay part"

I’ve told this one before, but: I was in a long-distance relationship in 2010. One time, after flying back into Toronto, I got a cab to my apartment. The cab driver, who was a recent Pakistani immigrant, asked where I had been travelling.

And I had to think about my safety as a passenger and a woman, but I decided to just tell him: “I was visiting my girlfriend in New York.” And he went quiet, and I was briefly terrified, and then he said, “It’s good here in Canada, for people like us.” AND THEN I FUCKING CRIED OBVIOUSLY.

It’s good to be visibly or openly queer, when you can be. There are so many more of us out there than you ever realize otherwise.

In a literature class I took in college, one of my classmates was a man in his late 50s to early 60s. We spoke after class every day and got along well. During class discussions, we would build on each other’s points more often than not. There was a mutual respect between us built over the semester.

Late in the year, the topic of sexuality came up in one of our readings, and I gave my perspective as someone who was bisexual (or thought they were at the time). This was the first time I mentioned my sexuality to any of my classmates. Given that I live in a rather conservative area, I was very relieved when no one commented on it.

Several weeks later, my classmate met up with me in the parking lot. He told me that I was the first LGBTQ+ person he had really gotten to know. He told me that his son, who was about my age, came out to him as gay two years earlier. My classmate did not accept his son, and they hadn’t spoken since. He teared up as he explained that he realized after that class that being gay or bi was just another part of me. I was still the person he knew and respected.

Earlier that week, he had called his son to apologize and try to patch things up. From what he said, it sounded like it went well. I don’t know if he fully “got it”, but knowing me had gotten him to start questioning the homophobia that he was raised with and never thought much about before.

Tweet by @crybabynattie

Healthy relationships are tight as fuck.

It's so cool to be able to be like "hey you're doing these things that are really bothering me let's address them and work on it." And have it not end in screaming and crying and insults.

Communication is super hot.

8:26 am, 7/14/21