thank y'all for putting this down in such good words - it's something i've been angry about before but not spelled out well.
the problem continues in other really important places, too. having seen a good few consent, anti-hazing, etc. trainings for both work and school, ugh, so many of them are clearly just trying to check boxes. if you're talking to certain types of people who really need to hear it, just saying "your favorite funny movie is problematic in a way that encourages objectification/homophobia/something" gets you *nowhere*. it'll prompt bitterness and, yeah, dismissal of 'buzzwords' and of the supposed significance of lil ol me and my innocent fun.
just saying the thing in the way only understood by people who *already agree* feels, to me, like nothing more than putting up an easily-dismissed front to appease the people who do care. yes, look at us, we have a commitment to the safety of our employees, so we made everyone spend forty-five minutes clicking "yes" on every question!
and if that's not the case, if it's just honest failure to communicate effectively--in the bare-minimum effort that is handbooks and 'trainings'--then it's just embarrassing. you have the chance to sway some non-zero amount of people who maybe aren't that attached or accustomed to whatever behaviors you're trying to discourage, and instead of trying to speak to them or even just make them question *something*, you brush right past them like you've got somewhere to be in a hurry? you can't magically reach everyone or convince them to just Be Nice, especially with a single annual chore that isn't always reinforced the rest of the time, but there is definitely a gray area between "gets it" and "absolutely dead set in their ways", and reaching the people in that area is (in theory) the *sole purpose of bothering at all*. there's only so much to be done trying to make a saint Respect People Harder, but if you make someone who is just ignorant think twice, you might've just saved a life.
of the maybe four or five different attempts i've seen, only one managed to realize that you should actually explain the connection between, for example, media and culture and behavior. similarly, only the one discovered that if you're bothering to make a lesson on Not Abusing People interactive and practically gamified, you should at least try to make the participant pay more attention than just spamming 'next'. there's evidently an industry of Consulting Firms™️ built around making these things, so how the hell do they suck so much?