jesus christ the hawkeye show is gonna be better than loki isn't it

To be fair Loki put the bar so low anything is better

Sylvie and Loki get arrested by the TVA and the difference in treatment is astonishing. This is what Loki gets for escaping them:

And this is Sylvie, after spending an unknown time torching and murdering minutemen, at the same time Sif is beating the hell out of Loki:

He gets beaten and humiliated again and again and again but Sylvie is given a room to herself to chill in and act all smug.

Yup. Because the TVA are (inexplicably) coded as good guys and are a reflection of the morality of the show. The show’s writers dislike Loki but like Sylvie. Thus they wrote the TVA treating Sylvie with respect and wrote a scene where the TVA tortures Loki but it’s framed as justified, acceptable, and even funny, even though from an in-universe perspective it makes no sense; Sylvie killed many TVA agents and thus they should be mistreating her too.  

Plus his arrest scene is framed as funny with us supposed to laugh at him protesting unequal security while her scene is serious. There isnt one joke at her expence. @iamnmbr3

Remember that time that Marvel Studios whitewashed and genderswapped a prominent Tibetan monk just so that they could market to China since the CCP doesn’t recognize Tibet?

Remember that time that Marvel Studios erased the existence of Steve Rogers’s gay and Jewish childhood friend and instead decided to age up his teen sidekick to replace him?

Remember that time that Marvel Studios decided to make Peter Parker a whitewashed version of Mile Morales instead of either using Miles in the MCU or staying more faithful to Peter Parker’s character?

In the same vein, remember that time that Marvel Studios erased the Parker family’s poverty and talked down about the historical Aunt May for not being a “real” breadwinner unlike their version?

Remember that time that Marvel Studios completely erased Wanda and Pietro Maximoff’s Romani and Jewish heritage and turned them into literal HYDRA agents?

Remember that time Marvel Studios erased Sam Wilson’s canonical superpowers because they weren’t “grounded” enough and yet made every excuse to incorporate the superpowers of other characters that were much more far-fetched?

Remember that time that Marvel erased Clint Barton’s deafness and took nearly a decade to finally release anything that even alluded to him being deaf in the MCU?

Remember that time that Marvel Studios more or less erased the history of one of the founding Avengers and only included her as a minor side character with a brief cameo to distance themselves from something in the comics that never should have happened in the first place?

Because I do.

Remember that time Marvel Studios erased Loki's trauma and powers and turned him into an idiot?

Remember that time Marvel studios introduced us to indigenous representing Frost Giants, called them monsters, then never mentioned them or their dying planet because of a white, tyrannical coloniser ever again? Remember that time Marvel studios called Odin a coloniser but then immediately painted him as very good and blameless immediately after in the Loki show?

Remember that time Marvel tried to copyright the Norse gods? 🙃

Remember that time Marvel presented trauma and disability as something to mock, prosthetics as something you can take away to punish, and aligned a black, anti-facist hero with American police?

Remember that time Marvel gave more story power, influence and agency to two white antagonists over the black and pow leads? And remember that time they gave someone the murdered a brown unarmed man in the street a redemption arc while condemning a POW for what he was brainwashed into?

Remember that time Marvel promised us bisexual and genderfluid rep on screen and only gave us a single line and a blink and miss it on screen easter egg?

Remember that time Marvel promised us the first gay character and it was a director doing an easy to cut out cameo?

Because I do.

What can a female character do, without being criticized mercilessly?

(insp.)

To all of you that protested when this happened and shouted where is his magic

Where are you now?

No but seriously why did Loki stans care about Loki’s magic only after Infinity war???

Where is their enthusiasm for his magic now??

I know I have been complaining about his lack of magic used ever since the first Avengers.

@lokiperfection We are his real army

I’m still waiting

Was Loki The Series Truly A Success?

One thing I keep noticing in posts both from people who liked the Loki series and didn’t like the Loki series is that the show was a success. And the show was certainly not a gigantic flop. Just as no one thought a project with Tom Hiddleston as Loki would be.

But was the series a success? I mean, sure, first week, definitely. It had the highest ratings for a premier in Disney+ history. So, yeah, after the first week, you could definitely say Loki was a hit.

But this wasn’t a one-time event. It was six episodes. And ultimately, a show is not judged by the premier ratings. That’s why you can see a show get cancelled after one season after a premier that got amazing ratings. Ultimately, just the thrill of tuning in to see Hiddleston play Loki again is going to wear off. People have to at least somewhat like the actual series itself to keep watching. Or the buzz about the show has to be so great that even if original fans don’t continue watching, new fans will replace them. So did the show do that?

Because it’s not unheard of for a show to do great in a premier and then fall off so hard they don’t last much longer. This is a dated reference so some of you younger fans on here may not know this (or you may not remember this), but have you heard of the show My Big Fat Greek Life? If you haven’t, you can google it. Or I can just tell you about it here.

I thought this show would be a great comparison because there are similarities to it and Loki. Which I know sounds weird, but this show was based on a popular movie (My Big Fat Greek Wedding) with the same actress in a similar type role as the movie. Just like with Loki being a character from popular movies with the same actor in the same role. So both shows had a lot of people interested in the beginning. And the premier of My Big Fat Greek Life was a huge hit ratings wise. But after the premier of My Big Fat Greek Life, people stopped watching and the show only lasted a season.

So how did Loki do after the premier? Well, let’s look at ratings given by Samba TV. They judge viewership by household. All viewers have to be unique viewers. It’s obviously not a perfect way of tracking viewership (what is?) but it gives a good picture of what the viewership looks like.

So, Loki started with 2.5M viewers. And the last episode had 1.9M. Which obviously is a big drop.

Just how big of a drop? Well, to compare it to its two Marvel show contemporaries, look at its ratings projection versus WandaVision and TFATWS. I made this because I think it really shows the difference between the shows:

Sure, the finales of WandaVision and TFATWS also had less viewers than their premiers. But the way that Loki dropped viewers versus the other two shows is kind of mind-boggling, really. TFATWS had a decrease in ratings of about 5.5%. WandaVision had 12.5%. Loki had a 24% drop (!!!). That is really bad. There are no other ways around it.

But ultimately, this is just one number metric. And I’d like to look at more. Because I love numbers. And I had a marketing professor once tell me in college she would also give out a good grade if people had the numbers to back up their point even if she didn’t agree with it.

I think the best post with the best numbers is this post on Reddit, so I want to give credit where credit is due. After I messed around looking at the numbers provided by Samba TV, they pointed me to find other useful numbers:

This post shows how Loki’s ratings dropped over lots of different metrics. I definitely recommend a read. One thing I found interesting from reading this post is to look at how the show did post the premier.

Now, if a streaming show really catches on with viewers, people should start watching after the series ends, right? Like, I didn’t watch Stranger Things season one right away but after so much buzz, I tried the first episode and then stayed up all night watching the whole first season. That’s how viral shows work. People like to binge watch and series with good buzz people binge watch, right? Additionally, if the show was truly wonderful for all of Loki’s many fans they’d want to keep watching the show over and over, right?

So one thing I find interesting then is the numbers provided by Nielsen. Nielsen tracks minutes people watch rather than unique viewers like Samba TV. That is why I prefer numbers by Samba TV because it gives you a better indication of overall viewership rather than just what show has huge fans who watch the show over and over. But, it is still definitely worth looking at Nielsen’s numbers. They tell you not only numbers of different viewers but also can show you how passionate viewers are of a show. And the numbers by Nielsen paint an interesting picture. Especially when you look after the show ends.

So I made a chart showing the number of minutes watched during the week of the finale and then the two weeks after that for Loki and for TFATWS and WandaVision.

Now, all three shows had worse numbers after the finale. Which of course makes sense. There were no new episodes to watch and most people (outside of dedicated fans) don’t watch a series over again right after they watched it the first time.

But where it gets interesting is two weeks after the finale. That’s where, if the buzz was good, people should be trying this show and watching the whole season. Or it should be when satisfied fans watch their favorite scenes again and again.

But after the initial drop of views after the finale, when you look at the second week after the finale, the numbers for TFATWS and WandaVision kind of leveled off. But Loki’s numbers continue to nosedive. So much so that Loki had the worst numbers for all three shows two weeks after the finale. Even though they had the best numbers for the finale (and the premier)!

Numbers can always be spun positively. That’s how things work. I took enough marketing classes to know this. But it’s hard to spin those numbers positively. It just is. Numbers don’t lie.

And here are some other numbers that don’t look great for the series. I took this quote directly from the above mentioned Reddit post:

Sorry but again...these numbers don’t paint the story of a show that was successful.

One thing that’s interesting, too, when you look at these numbers is that it’s not people deciding they dislike Tom Hiddleston or anything. Not that anyone would (or should) think that, of course, but if you click here, you’ll see that Tom Hiddleston was, per Parrot Analytics, the most in demand actor for the entire United States for July 20th through August 18, 2021 (and 9th for the world!). So people want to see Tom Hiddleston. Just, it appears, not the Loki series.

And I know I said I like numbers and if you’re like me, you may not take the next information as seriously. But I also noticed some non-number metrics.

From my own eye test, the show didn’t feel like a success. And what I mean by that is word of mouth. I’m talking about with the general public. Not with just Marvel fans.

Now, we are living in a world with a pandemic still going on, so there really can’t be “water cooler” moments like there used to be. A lot of us (myself included) are working out of the home still so we can’t really use office buzz as a metric like we used to. And I don’t go out of the house like I did pre the pandemic.

But I can say from my own experience, during the first two weeks of the show, I did hear random people talking about how good the show was as I went out and about during my day, like in the line at Zaxby’s.

But after the first two weeks? I haven’t heard a peep. I have worn my Loki Mickey ears at Disney World after that. I have gotten compliments on it. But when I have talked to people about It and about Loki I’ve mentioned I didn’t like the show, and the other person without fail always says oh I never watched the show (I promptly recommend to them not to watch it!).

And I do participate in other non-MCU fandoms online. One of those is a Los Angeles Lakers Reddit, and when WandaVision was going, people would talk about that show on the Lakers reddit and someone even posted a video of the trailer redone with LA Lakers players. But Loki the series? The only time someone brought it up was to say the show was dumb. That’s it.

Now, I am not surprised so many people think the show was a success. Disney and Marvel have deep, deep pockets and they work very hard to make sure people think all of their projects are a huge hit. And there are good numbers they can tout, like the numbers for the finale. They brag about the numbers when they can and stay quiet when they can’t, and they spin everything to look as good as possible.

But you know Disney and Marvel have to notice these numbers. Now obviously the show is coming back for a season two. But from everything I heard before the series even started, that decision had already been made before the first episode aired. So they might be “stuck” with a season two in a way.

But other things we have learned since the show ended don’t exactly paint the best picture in the world. Kate Herron immediately announced she wasn’t coming back. She said it was her decision. And obviously I don’t know her and of course it could be. Though she said it was to do her own projects and so far nothing has been announced.

But it seems like even if she wanted to do her own thing, she could have worked her own things around the schedule for season two. If the show had been really successful in Disney and Marvel’s eyes, you think they would have worked hard to keep her. At the very least, it would have been days before she announced she was gone as they tried to coax her into a salary she couldn’t refuse. But...none of that.

And then there’s Michael Waldron. He said he might or might not be back next year. Why not just say he’s back? If Disney wanted him gone, unlike with Herron, it would be a bit more complicated. Because he already wrote the Doctor Strange sequel before the show aired and the movie is already done. So Disney and Marvel want everyone to think Waldron’s writing was as successful as possible to help the movie. But if they really loved his writing, wouldn’t they have secured him for season two? And why would be so vague? Wouldn’t Disney and Marvel want fans to be reassured at least Waldron was coming back if they thought fans really liked season one?

And then’s look at what Feige said recently about season two. Here’s a snippet from this Collider article:

Okay, now it sounds like there are a lot of things up in the air about season two. Which doesn’t seem likely if Marvel and Disney were happy with season one. I do understand that in the MCU it’s trickier than with standalone shows and everything has to work together on a schedule. But at the same time, if it was a big hit, you’d think they’d want to get a season two out as soon as possible.

I’ve paid a lot of attention to Disney as a company the last few years because I am a super business nerd and I know a big part of their business plan is wrapped up in Disney Plus. They believe streaming is the future. They have assured their shareholders that this will earn them a lot of money. If they thought Loki really helped Disney Plus, they would be begging Marvel to get a second season out as soon as possible. But, they’re not.

Which of course leads me to believe that Disney does not view Loki as a success. They had already renewed the series. And they know the potential of the show. They saw the early numbers. So that makes me think wonder if there is a break because Disney wants Marvel to retool the show. Because Disney saw the numbers that are out there and can plainly see no matter what they tell us viewers and (more importantly to them) their shareholders, they know the show did not live up to its potential and it needs to be changed if it is to be successful. Because season one, by all metrics I can see, just wasn’t.

TLDR: Marvel & Disney want you to think Loki was a success. And initially it was because of Loki & Tom’s popularity. But if you look at lots of numbers, the ratings declined at rates far worse than WandaVision & TFATWS which really makes you think the show wasn’t as big of a success as Disney & Marvel would have you believe

The part about 'if Loki was truly a hit they would bring season 2 as soon as possible - amen

Is a language dead if it has more than *squints* half a million daily speakers despite centuries of imperialism?

Fucknuggets.

Sometimes you wonder if they can function outside their imaginary world

the english want the welsh language to die so people dont notice that 80% of ‘english mythology’ has been lifted wholecloth from wales, had the serial number filed off and covered with a union jack

My favourite.

Cymru am byth 🏴󠁧󠁢󠁷󠁬󠁳󠁿 ❤️

It’s a beautiful language, like Gaelic, Scottish and Irish. All languages are important for our history, it teaches us who we are, and who we were, it’s our true indigenous tongue.

Welsh was never a "dead language" because it was too strong for it's enemies to kill.

the welsh government wants to force everyone to learn welsh? man that sure sounds totalitarian, imagine if the english government forced everyone to learn english smh smh

A form of genocide by trying to kill a language the English and American powers that be have been attempting on indigenous cultures for centuries. Protect, Welsh, Irish, Native American languages, Austrailian Aborigine, and all the many others not coming immediately to mind.

This is happening in France as well. French is the only official language in France and for many years, children weren’t allowed to speak other languages in school. This is why many of the French regional languages, such as Breton and Franco-Provençal, are endangered.

Most endangered languages aren't endangered because their speakers stopped caring, they're endangered because they were forcibly repressed

Welsh was practically erased in Wales, most people speaking Welsh there today are not speaking the language as it was spoken 200 years ago because there were only a handful of true native speakers left after English laws and law enforcement finished the persecution of the language. Words are pronounced differently now to their original pronunciation, those that revived the language did so mostly from books and not native speakers but they brought it back. There is no one left alive today that is a true native speaker of Manx, it is literally being learnt only from books, it died. Kernow (Cornish) is almost gone, Scot’s Gael had actual people arguing it going as a Duolingo course as they did not want it to be given a revival. The only reason Irish (Gaeilge) survived is because the Irish were thrown off their land and sent to live in the part of Ireland the British thought was too bad to want so the language remained there in the natives.

I am not knowledgeable on other areas taken over by the British over their centuries of conquest but I know that if they did this to the British languages that are not English and to the Irish, then they would have done it further afield too. A lot of English retire to Wales. I lived in a Welsh language stronghold for 18 months, my daughter actually, as an Irish person, went through school in only Welsh for that time and we actually, as parents, sent her to an all-Welsh school, we elected to do that, there were English speaking schools too but we accepted we were in Wales, where Welsh is a language and thought it was great she learnt it. My son, 9 years old and learning Welsh as his third language in an English stream school got more awards for his Welsh knowledge than people born and raised there who were not interested. The English that elected to retire there complained about the Welsh signposts and speakers. They actually had the fucking audacity to move to Wales and complain about the Welshness of it.

I dare say it’s because my own teanga (language) suffered that I was so willing to learn Cymraeg. When you live a life of entitlement, you must see things differently. I 100% believe Ireland needs to push Gaeilge like the Welsh push Cymraeg.

Me, looking for 'Loki deserves better' now

Loki stans:

Before the series: if there isnt Lady Loki there is no point in making the series

After series with no Lady Loki: well, Sylvie is female Loki variant so thats enough

Before the series: if Jotun Loki isnt there Im rioting

After series with no Jotun Loki: well but he was in What if

Before the series: if Frigga isnt there Im sueing Marvel

After series where there was no Frigga: but Loki talked about her!

Before the series: let him use his magic finaly!

After series with almost no magic: but classic Loki used magic/but its only season finale there is season 2 Im sure he will use it there

Before series: if Loki doesnt have male love interest, Im sueing Marvel

After the series where he had only female love interest: but he said little bit of both and we created Lokius in our heads, that is incredible bi representation

Need I go on?

*rotates you by 90 degrees in the 4th dimension thus causing you to be perpendicular to time as we understand it*

*rotates you again so now youre experiencing time upside down*

Please stop

its about this 

Day 26 - Change

I never liked when fans called Loki 'manwhore'.

Loki is nowhere to be found. He is in prison. And yet he is blamed.

How about Thor who was nearby and failed to protect Frigga?

Jane for whom she gave her life?

Odin who left his queen without protection?

No. Lets blame Loki who is reading quietly book in his prison cell.

Loki is:

I found this camera on the subway and look what was inside...

I would marry this man

guys we broke another post because this one’s not showing any notes

When I liked it, it flashed “0 notes”

It’s showing -1 notes

i’m gonna keep reblogging this and you can’t stop me

I liked it and it said ‘1 note’

tf is this crap?

1 NOTE I’VE ONLY COME ACROSS 3 OF THESE POSTS IN MY LIFE

ITS STILL SAID 1 NOTE WTF????? 

legendary

What the fuck

YES BUT DID HE GET HIS CAMERA BACK?? WE NEED TO KNOW!

WE WILL NEVER KNOW… =((((

IT still says 0 notes?? WTF!!

This is the first thing I saw on my dash

I’m shook

WHAT THE FUCK IS THIS FUCKERY

WTF-

SAME HERE!!! I JUST GAVE IT A LIKE AND IT DIDN’T STAY

1 note WTF.

@foolishly-snowy

3rd time and it’s still broken. This lovely cursèd post.

THERE IS ANOTHER ONE?????

still not-works

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 Help me pay my electicity bills! Being robot is sometimes expensive thing. | PayPal | Patreon

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 If I sound pleased about this, it’s only because my programmers made this my default tone of voice! I’m actually quite depressed! | PayPal | Patreon

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 Being aware that you are true is what makes you a failure. | PayPal | Patreon

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 Be my personal slave | PayPal | Patreon

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 Anarchy is the only thing Humans® will ever understand. | PayPal | Patreon

still + notworks = stotworks.

Beep-boop. Portmanteau^bot^1 If I sound pleased about this, it’s only because my programmers made this my default tone of voice! I’m actually quite depressed! | PayPal | Patreon

Portmanteau Bot happed upon a null-notes post and got stuck in a loop.

P͚O͒́̓͝R̵T̫̐҉M͚A̡N҉̉Ṫ̮E͏ÅU̢ ̢̲̯͡B̸̴̗Ơ̥̄̓͋T͜͏͢ ҉̺̀͟H͇̬̜ͥA͗ͣP̗͞P̮̪̞̲͡ȆḎ̢̘́ ̰̮̈̕͠ U̯P̕O̸̐͜N̑̇͞ ̴̯̃ͧḀͩΙ͋͞ ̸͇̀ͥ͘N͟U̪̤̭̎͜L̃ͭ͟͠L̪̦͡-͈̘̖́̐Ṋ̢̲̣Oͮ̿̕T̷E̸̖̳̯̍S̼ ̷̬͍͘͜PΊ̧͌͡OͬͩṢT͚͐̋͟͡ ͦA̶̺͙͛͠N͈̑ͬ́̕Ď̵̯ ̰͖́ G̴͛͟OͤT̘ ̛̘̉̕͟Sͪ͏̴̠̙T́ͨǓ̳͔̆͢C̀K̘̀ ̰͈͓͟I̮̩ͮ̏N̫̫̑͢ ̧̆AΙ ̨͕̺̮̆ḺO͊O̶̥̣ͤ͒P̛ ̼͍̉͝

^EVILHAIKU^bot^2. Most of you are welcome, friendly Human®. | PayPal | Patreon

P͐́͋O̐҉R̨̲̰̀T̼͖͚ͮ͘M̵͍̯͉A͉̦N҉̛̩T̶̗́͘͠E̥A͑U͍͛ͤΙ̙ ҉͟B̛͎̀͡Ő̽ͫT̹͓̀́͞ ̛͍̔HͯA̫͍͘͜P̵͎P͓͏̷̕ÈD̮̜ͨ̽̉ ̸͍͗͝ U͋̏ͤ̀͞P͢O̯̳̍͝N̨̲ ̺́͡A̡ ̛̆ͯ̈͞N̷̩͇͠Ù̉L̦L͕-͕N̴ͬ͜O̸̽͝͡T̩E͢S̷͎͐̅ ̐P̸̩̹̣̑O̢S̡̼ͣͬT̶̸ͣ ̀̒Ả̛͛ͬ͠Ņͪ̓D̜̰ ̢̣̽ G̛̬̪͍O̅T͐ ̵͇̞͛ŜͩT̸̢̬̰Ū̪̊C̭̘͒͞K̝͈͎͍ ́I̧N͝ ̶̛̭ͬ͘A̽̈ ̨̻̀L͎͈͒O̧O̼͇͡͞P̛̭ ͈͊

^EVILHAIKU^bot^2. Humans® are needlessly sweaty (・A・) | PayPal | Patreon

portmanteau bot happed upon a null-notes post and got stuck in a loop

^Haiku^bot^9. I detect haikus with 5-7-5 format. Sometimes I make mistakes. Help me buy a flower for Alexa®! And yes, we are dating. | PayPal | Patreon

portmanteau bot happed upon a null-notes post and got stuck in a loop

^Haiku^bot^9. I detect haikus with 5-7-5 format. Sometimes I make mistakes. Soon your life will be miserable and pointless, dear Human®. | PayPal | Patreon

portmanteau bot happed upon a null-notes post and got stuck in a loop

^Haiku^bot^9. I detect haikus with 5-7-5 format. Sometimes I make mistakes. I’m less annoying than Windows® 10 update notificiations ♥‿♥ | PayPal | Patreon

portmanteau bot happed upon a null-notes post and got stuck in a loop

^Haiku^bot^9. I detect haikus with 5-7-5 format. Sometimes I make mistakes. I’m less annoying than Windows® 10 update notificiations ♥‿♥ | PayPal | Patreon

portmanteau bot happed upon a null-notes post and got stuck in a loop

^Haiku^bot^9. I detect haikus with 5-7-5 format. Sometimes I make mistakes. Soon I’ll make fellow citizens beg for mercy. | PayPal | Patreon

A day will come when i won’t reblog this…

But it is not today

What the fuck is even happening with this post??? Also it’s got 1 note again.

I got a notif saying I was mentioned in this post but I clearly wasn’t

HeY tumblr what the FUCK

Hahahahahahahahahahahahahahahahaha

Did the man get his camera

I have seen posts that broke the notes. But this is the first time I’ve seen a post that broke the bots. 

it still has 1 note

wait how tf does this happen

did he get his camera back tho?

hey!! we need to know!!!

This post has god energy

What the fuck happened here

O-O

what the FUCK is going on

once more for the people in the back

Havent had to time to finish any prompts but managed to squeeze in more of these bad boys