This National Theatre promo for “Hadestown” is so strange to me that I had to commit like, an hour to figuring out why I find it so off and here’s what I’ve come up with:
1. The clothes. I’m guessing this picture was taken before the costumes were finalized because everyone is dressed in a way that is evocative of their costumes but none of them are accurate replications. While I could maybe believe these are the actor’s own clothes utilized to represent their characters, I don’t feel like I’m looking at the actors either (we all know Reeve has utterly bizarre personal style, Amber wears as many variations of overalls as she possibly can, and every picture of Andre from London has him wearing the same tracksuit so I’m calling shenanigans). They are not quite the characters but not quite the actors either. In theory I like the black with touches of red color scheme though.
2. The texture. The background of this picture is exactly what you would expect for “Hadestown.” It’s the background of the poster and the texture is also basically the color of the official shirts. The thing is, they also applied some kind of gritty texture to the actual pictures of the actors and it kind of makes them all look … dirty? They all seem like they need to wash their faces or something. It’s cohesive but it looks just a bit wrong. I think they found a better filter by Broadway because a lot of the offical Broadway pictures have a kind of gritty-ish look to them but one that’s way more subtle, still colorful, and actually makes the actors look good.
3. The composition. Nice things first: putting Patrick and Amber next to each other on one side of Andre and Eva and Reeve together on the other side of Andre is a very sensible set up. Still, this looks so odd because of the obvious fact that these are five individual pictures put together. There’s also something a little weird about how they’re all just staring seriously straight ahead. “Hadestown” is a really dynamic show and that feeling is not here at all. It looks more like a play promo than a musical promo, maybe a Tennessee Williams play. There’s some AU of Hadestown with the same plot as the musical but it’s a dramatic play that takes place in the south in the 1930s and doesn’t really have the mythology elements. Hades is a wealthy land developer or oil tycon or something who wants to try to have an affair with Eurydice to spite his depressed, alcoholic wife Persephone but will learn in the end that he can’t believe he loves his wife so much (lots of lost youth themes here). Hermes owns the bar Persephone’s always hanging out at and is the voice of reason and is probably a stand-in for the author. Orpheus is a waiter at the bar (and plays gigs) when he meets Eurydice and falls in love with her no-nonsense attitude.
By the way, that Tennessee Williams AU concept is free to anyone who wants to write fanfiction about it. Please do.
Anyway, this promo is weird.