Inside the NYC Tamagotchi Uni Launch Party
On June 27th, 2023 we took the Tamagotchi UFO to the Tamaverse! That’s right, we were invited to the exclusive Tamagotchi Uni launch Party in New York City! We want to tell you all about this exclusive invitation-only event in true Tama-Palace fashion! The guest list included representatives from media outlets (and there were several) and social media influencers with a large following within the key demographic for the Tamagotchi brand.
The event was held in New York City, New York, specifically in TriBeCa, which is Lower Manhattan. This was the perfect area for the event, and a beautiful part of New York City! Bandai truly spared no expense as this was an extremely impressive party! Walking up to the event space you could easily tell this is the venue where the launch party was being held. At the top of the venue there was Tamagotchi Uni in large letters, and a window display that placed the Tamagotchi Uni global announcement video featuring Charli D’Amelio and Kimeo!
We were greeted by security who were very friendly and keeping the line at the door tamed. After opening the door and entering the venue we were greeted by Eva from the Beacon Media Group team. The Beacon Media Group team is actually based in Toronto Canada, and their flight was cancelled due to weather (severe thunderstorms) but they were able to make a drive down to New York City! We provided our names to Eva and she instantly recognized us and exclaimed “You’re Tama-Palace!!”. Beacon Media Group also runs the Tamagotchi US social media profiles. We were truly treated like VIP guests the entire time.
After checking-in at the front desk with Eva we were introduced to the Tamagotchi Uni claw machine! This claw machine was loaded with Tamagotchi Uni’s that were removed from their boxes and placed into claw machine capsules (which included the Tamagotchi Uni, watchband, and USB-C charger). Payment was not accepted, and you could try as many times as you would like to get your hands on the new Tamagotchi Uni. Whether you won or not, you were still going home with the new Tamagotchi Uni!
Once we finished up with the claw machine we walked into the main event space, and we were truly transported to the Tamaverse! There was a sign with a Tamagotchi Uni in Pink on the top welcoming us to the Tamaverse! Along with directions to the Tama Mall, Tama Walk, and the Tama Arcade. How cute? There was a DJ too, DJ Tre! The music was great all evening.
Walking further into the event space you can see that this venue features projectors just about everywhere. Each wall and floor had Tamaverse graphics projected onto it, and it really made us feel like we were in the Tamaverse the whole time. It did make taking pictures a bit tricky, but it was worth it!
To your right as soon as you entered the main event space there were two photo opportunities! Two shadow boxes, one with a Mametchi Tamagotchi plushie on a pink bed, and the other framed like a Tamagotchi Uni in purple with Mametchi, and a Tamagotchi Uni wallpaper.
After taking our pictures of the event space we were greeted by friendly wait staff who offered us popcorn in adorable pink popcorn boxes with a sticker of Neliatchi on it!
Then the wait staff offered us a bento box! Can you say VIP? There were three types of bento boxes, sushi and nigiri, charcuterie, and vegetable. We chose sushi and nigiri, and charcuterie! There were even adorable colorful chopsticks too. The bento boxes were pink and featured a Mametchi sticker that reads “Feed Me!” on them.
After eating the delicious sushi and nigiri we got to speak with Tara Badie, Bandai Namco Toys & Collectibles America, Senior Director Brand Strategy. This was our first time meeting Tara Badie in person, and she is just incredible! We have a video interview coming soon along with a bunch of articles about our conversation. Let’s just say that Tara really gave us some awesome information. Tara Badie even let us borrow her Tamagotchi Uni in Pink to play with while we were eating our sushi and charcuterie bento boxes.
There was an open cocktail and mocktail bar at the back of the event space and adorable signature drinks for all ages! Alcoholic beverages included Bubbletchi’s Breeze, Momotchi’s Pink Drink, and Mametchi’s Punch. Then the mocktails included Mametchi’s Punch and Momotchi’s Pink Drink. There were even cute Tamaverse palm trees by the bar!
Next up, dessert. We can’t even. Melissa Andre, the ever so talented event planner was walking around with a tray of Tamagotchi Uni characters in cookie form. We immediately walked up to Melissa and took a bunch of pictures as she introduced herself as the party planner. We praised her for the quality of the event she had put together!
Then Mametchi shows up! What a surprise, Mametchi is seen walking out of a back room and immediately mingling with guests. We captured so many pictures with Mametchi and he was quite the hit at the party!
We thought the cookies were the only dessert, and they were good enough to be, but there was more. Melissa Andre starts serving up Tamagotchi cupcakes which feature Tamagotchi Uni characters in fondant form on top of delicious vanilla and chocolate ganache cupcakes. We cannot describe how delicious these were, and you know we asked which bakery made these.
Before leaving we were able to chat with Charli D’Amelio, the global ambassador of the Tamagotchi Uni and social media influencer. We asked about her experience with Tamagotchi, showed her our blog, and even got some awesome pictures with her. Charli was incredibly sweet and she interacted with everyone at the event without any hesitation.
We are still processing how amazing this event was. All of the staff at the event were so nice, their hospitality was incredible, the food was phenomenal, music was perfect, drinks were tasty, and no detail was missed at all! It was incredible to see all of the media representatives and social media influencers get so excited about the Tamagotchi Uni and start creating content on site. Almost everyone wore their Tamagotchi Uni on their wrists as they mingled and enjoyed the event.
Bandai is clearly going all-out with the Tamagotchi Uni, and it’s off to an incredible start. This is clear indication that Bandai is fully committed to the Tamagotchi brand both inside and outside of Japan. We’re so optimistic about the future of Tamagotchi, and this event really showcases that.
