I think Taylor often uses summer as a metaphor for coming out like daylight which makes sense since it’s a very sunny season and winter would then be the opposite of this. And it makes sense why folklore (spring/summer) and evermore (fall/winter) would directly follow lover if the failed coming out theories are correct. It was her way of processing these emotions.
I think this is what the transition from august to illicit affairs is supposed to represent. The vibrant sunset and rainbow colors (lover era) drain away and turn into gray (folklore era)—“you showed me colors you know I can’t see with anyone else.” The sunset visuals during august also indicate that summer and daylight are indeed the same thing metaphorically since the sun is going away as she sings “so much for summer love.” She was so close to claiming her sunshine, both the concept and person, but it slipped away from her 💔
I think it’s very poetic that there’s an alternative ending on folklore. Hoax is one possible ending, “my eclipsed sun…this has frozen my ground” and she could’ve stayed frozen in that winter but the lakes offers a bit of hope, “A red rose grew up out of ice frozen ground” which indicates spring and summer have returned 🌹☀️ Similarly in the song evermore she decides to go back inside her warm cabin instead of staying out in the cold which she said represents finding hope again (48:00 of this vid). And to tie it all together she chose a cardigan, her “wool to brave the seasons,” as the main motif of folklore since this person kept her warm during that perilous winter.
