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Patient Attraction Trends

 

The year 2020 was off to a great start and then COVID-19 happened. It completely halted business for months.

 

However, it also created a massive increase in social media usage by would-be cosmetic patients. And that, in turn, created stiff competition among surgeons to grab the attention of patients who are ready for cosmetic services.

 

While most surgeons are currently enjoying the surge of pent-up demand for cosmetic rejuvenation, nobody knows what the future holds.

 

That means if you want more leads, more inquiries, more conversions, more money, and more growth, it's smart to adapt your patient attraction plans accordingly.

 

Here are 3 patient-attraction trends affecting you the most, as well as strategies to adapt:

 

IMPROVE YOUR BRAND

 

The increase in non-surgical technologies makes this industry very attractive to non-core providers who want to cash in so now you are competing for cosmetic revenues with internists, gynecologists, NPs, PAs, RNs, med spas, laser techs, and even aestheticians.

 

It's time for you to brag about your extensive surgical training and experience. Show off your medical degrees, board certification, awards, plaques, PR, and your pro-bono efforts.

 

Educate patients on surgical vs non-surgical procedures and when surgery is necessary to get the results they want. Then show off your surgical expertise with your great before/after photos of your other real patients who had the same problem you were able to fix.

 

In other words, make a big deal out of things your competitors can't, won't, or don't.

 

And, as Jeff Bezos of Amazon says, "Branding is what people say about you when you're not in the room."

 

It would behoove you to build your brand based on trust, safety, and excellent customer service.

 

DEAL WITH DISCOUNTING

 

When it comes to price, you can no longer ignore what prospective patients see in the marketplace. They are bombarded with special deals and promotions. When price cutting is rampant, it's confusing for patients to distinguish price from value.

 

If you have not done a good job explaining why you offer so much more value than your price-cutting competitors, these prospective patients don't have a good enough reason to pay your higher prices.

 

Please don't take this lightly. Obviously, you shouldn't compete on price alone. But you MUST compete on brand.

 

That means you more spend time and effort educating prospective patients on your superior skills and expertise, you give them a great result, and then you WOW them with added-value customer service.

 

It's the way you make patients feel that makes them willing and happy to pay more to get more.

 

The point is to spend the time, money, and effort on attracting the best quality patients to you who care about your status, develop a relationship with them and keep them coming back because they "value" you and your services more than saving a buck.

 

With that said, you also want to encourage and acknowledge those patients who help you grow your practice organically by returning, referring, and reviewing so check out the KiSS Rewards Club to automate that process.

 

SOCIAL MEDIA DOMINATES

 

Posting on Facebook and Instagram used to be a fun thing to do and now it's a must. It's time to learn how to get traction using these communication platforms since this is where all the eyeballs went.

 

You can post for free using educational and entertaining posts; however, the platforms are only showing your posts to 5-10% of your audience since they want you to pay for advertising.

 

To combat that, be sure you are connecting with your patient list using email as well since most of your patients are not seeing you on social media like you think they are.

 

And, here's another challenge with social media. You don't own the data. The platforms can turn off your account on a whim and make you disappear from the platforms.

 

To combat that issue, have your posts link to your website so you can collect your audience's name, email, and cell and nurture that relationship.

 

Here are more strategies to help you gain social media traction:

 

Ad Campaigns

 

As you are painfully aware if you have been trying to advertise on social media platforms, plastic surgery does not get along well due to the nature of your content.

 

You are one step away from porn, you are seen as persuading consumers to have medical procedures and you are hurting the consumers' self-esteem.

 

That's why it's so difficult to get your ads approved.

 

You are forced to "pay to play" to get the audience reach you need like you had to with TV, radio, and newsletters because they strangle your organic reach, but do you see the catch 22?

 

The platforms force you to advertise YET they won't approve your ads - crazy!! Here's what you do...

 

User-Generated Content

 

It's called "User Generated Content". Those are the comments your audience makes about your posts so most of your efforts should be going towards user-generated content that engages your audience to interact with you.

 

You see plenty of examples of this on social media when the surgeon asks his audience a question and has them respond below and now you see a stream of responses. You can also use polls and contests to get your followers to leave comments.

 

I read a stat that said 85% of consumers find User Generated Content more influential than brand content so please spend extra time on creating content that inspires your audience to engage with you.

 

Influencer Marketing

 

Influencer marketing is having someone with a good following of loyal fans talk you up by posting about you to their followers, in hopes they will choose you for cosmetic rejuvenation.

 

Start with your current patients to find out what kind of following they have and if they would be willing to spread the word for you.

 

You can also Google "influencer marketing platforms" that will partner you with influencers; however, consumers are waking up to the fact that most influencers are promoting for the sheer motive of getting paid, and that hurts your brand so choose wisely.

 

The Word-Of-Mouth Cosmetic Practice

 

A word-of-mouth referral is the absolute best advertisement you can incorporate into your practice. It's also the cheapest form of advertising that you can invest in and it takes minimal time and effort.

 

We all know the best patient is a referred patient. When a friend tells another friend, family member, or colleague about you, that's golden. They are already pre-sold on you, they are not as price-sensitive and they are more likely to stay loyal to you.

 

Word-of-mouth referrals will increase your closing ratios, decrease your external marketing costs, and grow your practice.

 

But don't leave it to chance. Sure, you will get some referrals from your core group of fans in your practice, every practice has them, but you want them from every happy patient - not just the chosen few.

 

Make word of mouth referrals a priority in your office, set up processes, and incorporate these word-of-mouth strategies:

 

TALK TO YOUR PATIENTS

 

Referrals come from connecting with your patients so they feel cared about as a person first, then as a patient.

 

Use their name and make eye contact with your patients. Ask them questions and then let them talk. The point is to bond with them personally first so they know you care about them.

 

Spend two minutes on them as a person. Ask them about their family, their occupation, or anything else that strikes you as interesting from their patient in-take form.

 

They will relax, open up to you, and talk more about themselves. You can learn so much about a person if you show you are interested in them. And, you will be surprised by what you learn.

 

Perhaps they are a member of the media or they are part of a large company that could use your services as an employee perk. Who knows until you ask.

 

Think of it this way. Each of us has on average inner circle of approximately 250 people. That includes friends, family, colleagues, neighbors, etc.

 

If each of your patients told only one of their inner circle about you, that would DOUBLE your practice growth. How does that sound?

 

Remember, like-minded people, hang around with other like-minded people so you want your "preferred patient" to bring their friends to you.

 

But don't take that for granted. Your patients need to know you want more patients just like them and if they send you their friends, family, and colleagues, you promise to take great care of them.

 

USE CONTENT TO SPREAD THE WORD

 

Content is king on the Internet so produce lots of it for different media channels so your patients can share it with their friends, family, and followers.

 

For example, you can videotape a consultation with a prospective patient talking about liposuction (with their permission, of course) and then upload it to YouTube and Vimeo.

 

Break it down into small pieces and upload them to Instagram video. Use the video screenshot in your Facebook banner ads that click to the full video with a "Click Here to Schedule a Complimentary Consultation".

 

And there's more. Transcribe the patient consultation and use it for your blog posts, articles, and press releases. Send an email announcing it to your current patient list and add "Share this with a Friend".

 

The point is to cross-purpose one piece of content to many different media channels to increase your presence online.

 

SOCIAL MEDIA BOOTH

 

Make it fun and easy for your patients to share you with their friends on social media.

 

Order a customized popup backdrop with your logo printed on it. Have it standing in a corner of your office near check-out.

 

Your patients can take pictures with you and your staff and videotape a testimonial and then upload it to their Facebook, Instagram, and Snapchat social media accounts.

 

THANK YOUR PATIENTS

 

Don't take referrals for granted. You want to thank your patients; however, a boring computer-generated form doesn't cut it.

 

Patients want to be appreciated for their trust and acknowledged for their support so show them thanks.

 

- Have your staff call them immediately to thank them

- Send a personal note from you to thank them

- Call them yourself to thank them

- Send a gift of appreciation

 

Behavior that is rewarded is repeated so make a big deal out of how much you appreciate their referral and more will follow.

 

Better yet, set up an automatic rewards program that acknowledges and thanks to your patients for helping you grow your practice.

 

The goal is to get a whole lot more of your patients sharing you with who they know. Implement a referral program but do it with caution to stay out of trouble with the medical societies and their fee-splitting rules.

 

Just so you know, the medical boards say you cannot pay someone that encourages another person to have a medical procedure. So there cannot be a tit-for-tat exchange of money.

 

That's a big reason I came up with the KiSS Rewards Club. Your patients get KiSSes, not money, when they refer, review and return so it keeps you out of trouble while growing your practice in a fun, organic way.

 

You can visit http://www.kissbogo.com for the details.

 

SO TO WRAP THIS UP, HERE'S THE GOLDEN RULE REMINDER...

 

To grow a word-of-mouth practice, patients have to be truly happy and satisfied with their results as well as the service they receive from you to brag about you to their friends and family.

 

Be sure every single patient has a "WOW" experience every time they are in contact with you, your staff, and your practice and watch your word-of-mouth referrals grow.

 

WHEN DOES IT MAKE SENSE TO FINALLY USE A PRACTICE CONSULTANT AND COSMETIC PATIENT MARKETING, SPECIALIST... ESPECIALLY IF YOU'VE TRIED EVERYTHING ELSE IN THE PAST?

 

If you're even considering hiring a consultant then it probably makes sense to hire the RIGHT consultant assuming you're crystal clear on what you are wanting to accomplish and here's why...

 

You're probably closer to winning than you might think.

 

Consider this...

 

You already did the hard part.

 

You put the blood, sweat, and tears into the tough training, setting up your practice, and building a reputation.

 

You already are dedicating energy, time, and money to improve.

 

You may not realize it, but that already makes you part of a fraction of 1% of the entire world who even has the discipline to do what you've done already.

 

It might seem like you've tried everything and failed but in reality, you're at the 85-yard line.

 

Everybody knows and agrees that having a GOOD coach is critical to success:

 

You already know...

 

How valuable it is to know what successful practices do rise above their competitors;

 

How a new perspective can shed light on the practice gaps you're not seeing;

How having a road map to lead you through the maze of practice-building

saves you countless hours and wasted time and money making mistakes...

 

BUT, there's a problem...

 

Actually, there are several...

 

First of all, good consultants are extremely expensive but generally regarded as worth it.

 

The problem isn't necessarily in the cost.

 

The problem is how do you know the consultant can actually help you?

 

How do you know that it even makes sense for you to hire a consultant in the first place?

 

How do you know even if the consultant may have a great track record for helping other aesthetic practices, how do you know they are going to be able to help YOU specifically?

 

First, let's find out if it even makes sense for you to hire a consultant in the first place.

 

DOES IT MAKE SENSE FOR YOU TO HIRE A CONSULTANT?

 

STEP 1: GET CRYSTAL CLEAR ABOUT THE PROBLEM BY IDENTIFYING THE ISSUE.

 

I want to be "successful" isn't really a goal. Be specific.

 

We need to understand exactly what it is you want.

 

Do you know want to attract more cosmetic patients? If so, how many, by when?

Do you want better conversions? If so, by how much and by when?

Do you want better online reviews?

Do you want more word-of-mouth referrals?

Do you want more professional staff representing you? If so, how many and in what positions to make the biggest impact on your bottom line?

 

STEP #2: IDENTIFY WHAT DOES NOT WORK AND STOP DOING IT.

 

The idea that one thing is going to work for everyone is just silly.

 

Every single aesthetic practice is different.

 

They think differently. They have different needs.

 

That's why finding the RIGHT consultant with a tailor-made program specifically for you makes the most sense. Think about this...

 

We make plans, we get motivated, we start taking action and then we stop.

 

Have you tried every ninja shiny object Internet trick and you STILL don't have the results you want? Guess what?

 

That probably isn't the answer... or the entire answer.

 

Have you tried mass advertising campaigns aggressive advertising salespeople pressured you for, saying this will make you a celebrity?

 

Again, That probably isn't the answer... or the entire answer.

 

It doesn't mean the Internet and salespeople are bad, it just means it's not for you.

 

Sure, they'll help a little but that's not enough. Something is missing.

 

They are NOT going to take you to the 100-yard line or else, you would already be there.

 

STEP 3: UNDERSTAND YOU CAN'T DO IT ALONE.

 

Think about it, as a cosmetic surgeon in private practice, you most likely feel alone a lot of the time.

 

Like you are the only one who really cares about the health of your practice.

 

Like nobody around you understands the pressure of running a cosmetic surgery practice in today's world.

 

You are not supposed to be alone.

 

We are all supposed to collaborate and work together to solve problems.

 

Very few breakthroughs in the history of mankind have ever been achieved by one person alone without help.

 

Even Einstein had help (his wife was a very good mathematician he consulted with a lot).

 

If you are clinging to the belief that you can do it yourself, then you should NOT hire a consultant.

 

However, if you want to collaborate with someone who "feels your pain" and has the answers, then this is for you...

 

HERE'S EXACTLY HOW I CAN HELP YOU:

 

First of all, I'm not like other consultants in our industry.

 

I don't include fluff or any filler.

 

I don't include untested processes and "theory" strategies - just the actual tested strategies I have used in aesthetic practices and with my own clients.

 

The tools are simple to learn.

 

Learning them is not the issue. I have taught these tools for 17 years in my Webinars, medical conference courses, and speaking engagements.

 

It's applying the materials that can get more tricky. It's when you take the ideas and put them to work in your practice that you might have some bumps in the road.

 

I know I can help you. Usually, it's just a few tweaks that get you from missing the mark or the exact results you're wanting.

 

I have used these exact processes and tools to help hundreds of other cosmetic surgeons and their staff to attract more patients, convert more consultations and build a successful aesthetic practice built on solid business principles.

 

IT'S MORE THAN JUST CONSULTING.

 

It's a system for feeling the peace of mind every day, consistently.

 

I'm not talking about feeling better for a few minutes.

 

I'm talking about feeling better all day and every day.

 

This simple and effective method doesn't eliminate negative emotions from your life (you would never want that anyway since you want to grow). It simply teaches you how to manage it in a way that doesn't compound it. If you have already learned the "How to Build a Cosmetic Practice" concepts and read books on the subject, but aren't seeing the huge benefits yet, this is specifically designed for you.

 

With all due respect, this is not for the entitled or arrogant surgeon who knows it all.

 

This is for surgeons who...

 

Have a lot working for them but know they could be running a more streamlined and profitable practice;

Need a map of clarity so they have peace of mind knowing all systems (and staff) are working for the "good of the practice" and not just selfishly for themselves;

Know the gaps in their practice are costing them dearly.

If this sounds like you, this is exactly what you're looking for.

 

Maybe you're here because you are one of my 10,347 surgeons who follow me religiously through my live online training, blog, YouTube channel, Facebook page, speaking engagements, and email messages.

 

I have collected 20 years of experience working specifically with cash-paying cosmetic surgery practices so they get the most out of what they have built already and what they can build for a healthy and profitable future.

 

WHEN YOU WORK WITH ME, TWO THINGS WILL HAPPEN:

 

First, you will start to become more conscious in your practice. You will start to understand how much control you have over the experiences you encounter every day.

 

This is really important, because if you think your day is just happening to you, then the feeling of powerlessness you experience will prevent you from making the changes and distinctions you're missing.

 

Second, you will gain peace of mind knowing you now have a plan to follow to get you where you always envisioned yourself to be: successful, profitable, and confident.

 

Oh, and in case you are wondering...

 

There is no catch!

 

HERE IS WHAT YOU GET:

 

We set the stage first:

- Your vision and goals to benchmark

- Your current assets to build from

- Your image-building strategies to Pre-Frame YOU as the BEST CHOICE

 

The Infrastructure:

- How phones are handled

- Software used to track and report your results

- Processes and protocols

 

The People:

- The right people in the right positions

- The right people trained to represent you professionally

- The right people who can convert callers and consultations

- Staff incentives and motivation

- Manage-by-metrics system

 

The Processes:

- The handling of leads

- Following up AFTER the consultation

- Protocol for before/after photos, reviews, and referrals

 

The Marketing:

- Your website and Internet presence

- Year-round marketing plan

- Social media plan

- Internal Marketing plan

- External Marketing plan

 

WHAT IS YOUR INVESTMENT?

 

My fees are structured to give you the most value possible to ensure you not only identify the practice gaps you're missing but also execute the solutions we deem necessary to fix them!

 

I am not here to waste your time or mine.

 

I will give you the maps and a full 60-days of support to help ensure the strategies get executed and you see traction building in way of better results and a smoother-running practice.

 

MY FEES ARE AS FOLLOWS:

 

On-Site Assessment & Consulting = $5K down + $5K in 30 days + $5K in 60 days

 

Optional LIVE Full-Day Assessment = $3,500Why 60 days? Because too many consultants tell you WHAT to do and then disappear so you never actually put in place the vital processes that will move the needle for you.

 

I will stay with you to ensure you are set you up for success because I'll map out the HOW to get things done and then ensure they happen.

 

My fee also includes hard-copy deliverables and supporting materials to reference in the future for you and your staff.

 

Take a minute to read the comments other surgeons had to say about working with me to take their practice to the next level and then let's talk.

 

To avoid us wasting time going back and forth with phone messages, feel free to text me instead so we can set up a time to talk.

 

I sincerely look forward to working with you to fine-tune things for you so you have an effective patient plan, well-trained staff, and smooth-running processes for a more profitable cosmetic practice you enjoy!

 

WHAT OTHER SURGEONS SAY ABOUT WORKING WITH ME...

 

Very well established, successful solo plastic surgery practice in very competitive area:

 

"Working with Catherine was truly an eye-opening experience and I had an epiphany. I now see my practice through the eyes of a businessman rather than as a surgeon trying to do everything myself to ensure it gets done. I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. This has been a profitable and practice-changing investment that I wholeheartedly endorse for any surgeon who is ready to step up their game."

 

Evan Sorokin, MD

 

Very well established, successful multi-surgeon plastic surgery practice in very competitive area:

 

"We engaged with Catherine for several reasons. While we run a very successful cosmetic practice, we are always open to discovering new ways to "better our best" in terms of staff, practice structure and processes. Given Catherine's years of "best practice" study around the world, we thought her an excellent choice to help us re-imagine our practice.

 

Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%.

 

We immediately felt a renewed sense of optimism and enthusiasm for our growth.

 

Since engaging with Catherine, I'm happy to report that revenues are up 15% over the last three months - 22% in the last month alone!

 

I highly recommend Catherine's consulting services to any practice looking for "best practice" additions to their operation. Her years of experience allow her to bring outside eyes to your practice, recognize what's off, and recommend concrete actionable plans for improvement."

 

Robert Sigal, MD, President, Austin-Weston - Reston, VA

 

Facial Plastic Surgery/Dermatology Practice Wanting to Grow Cosmetic Surgery Side of Practice:

 

"We have been very pleased with our relationship with Catherine. her recent evaluation and recommendations for our practice have been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify potential for growth. Her interaction with our staff has been tremendous. She has concrete ideas for marketing our practice, ideas that we can implement immediately. We would recommend her service without hesitation."

 

Jerold J. Olson, MD - AZ

 

ENT Surgeon Opening a MedSpa Within His Practice:

 

"We were opening up a cosmetic center in our ENT practice and I needed help figuring out how to profitably grow a cosmetic practice NOW- not years from now. However there were so many different options and I was getting pulled in so many directions that I knew I needed someone with experience, in working with practices like ours, who could give me a road map to lead me through the maze to save me time and money.

 

I chose Catherine because I heard her speak at a medical conference and she was entertaining, knowledgeable, and passionate about helping surgeons grow the cosmetic side of their practice. I also read her book and that solidified my trust in her.

 

Catherine turned into my "aesthetic coach" who gave me direction and kept me from wasting money when it came to offering specific procedures, technology, and devices. She kept me focused on investing in things proven to grow the bottom line so I got a lot more bang for my buck than I would have on my own. I am grateful to Catherine for sharing her time and talents with us. Although I originally balked at her fees, I quickly learned how much more value we got from the expertise that saved us a tremendous amount of time and money that would have been wasted. I highly recommend using Catherine's coaching and consulting services if you want to do it right the first time."

 

David Hartman, MD - VA

 

Established, Successful Solo-Surgeon Plastic Surgery Practice:

 

"Catherine, sorry for the delayed response. Things have evolved a bit differently from when we last talked. Yes, last year did turn out well and you and I discussed some of your other suggestions that we had implemented but I expressed that we didn't see the effect we had hoped for and so you and I discussed some other strategies on tweaking the right message, right audience, right medium.

 

I still have yet had time to follow up on implementing the additional, new strategies we discussed in our last phone call. However, I felt the need to reach out and follow up with you because, as it turns out, the suggestions we had implemented that I complained we hadn't seen any results from... well, I was wrong.

 

In the first quarter this year, our earnings from cosmetic surgery are up 96% over one year ago( last year was slower than usual first quarter) and 44% from our prior best first quarter ever!

 

This increase in revenue was achieved by only adding a few additional patients over that quarter-better patients, better revenue with minimal additional labor on our part. I attribute this to a few things. Implementing your strategy to go "deep" in our marketing efforts in our local community, doing the same ad with better before/after photos of a facelift patient across multiple print and direct mail pieces, and repeating these over a period of time, the age of our practice in the area and the local economy that continues to improve.

 

The general marketing principles and guidance regarding the location of our practice and principles for future practice marketing and development were sound advice that have proven to be beneficial and true.

 

Thank you for your practical insight and advice. We still have a way to see the full implementation and effect of all of your input and I am excited to see the results as they unfold!

 

We have enjoyed working with you and I believe what you offer is unique in the consulting industry for our field.

 

Any practice, at any stage could benefit from the vast array of consulting information and products your firm offers. we look forward to continuing to seek out your services as we continue to grow!"

 

Leo Lapuerta, MD - Houston, TX

 

New Plastic Surgeon Entering the Marketplace in a Very Competitive Area:

 

"Catherine gave my staff excellent training on how to convert callers to appointments and appointments into procedures. She also showed my staff how instrumental they are in growing my practice and gave them excellent tips on how to network and market me and the practice in the community. I highly recommend working with catherine if you want to save time, money, and hassle trying to figure out this for yourself. Working with her is well worth it."

 

Vishal Kapoor, MD - Beverly Hills, CA

 

Well-established, successful solo-surgeon plastic surgery practice in very competitive area:

 

"Catherine's consulting service have paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable.

 

The training she gave my staff was also fantastic. I hear my staff using Catherine's strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice.

 

If you have plateaued or if the gaps in your processes are costing you, Catherine can help.

She's worth every penny."

Fiber Coloring Machine - Easy Identification of Multiple Optical Fibers

 

With rapid advancements in technology, optical fiber communication has also become very popular with a wide range of useful applications. These cables are similar to electric cables, but they contain many optical fibers used to carry light. Different types of optical fiber cables are being manufactured based on the environment in which they will be implemented.

 

Role of Secondary Coating Line in the Production Process:

 

Secondary Coating Lines are equipped with modern technology and are widely used to produce several kinds of tubes. The secondary coating line is used not only in production but also in the process of secondary coating of the optical fiber with high efficiency. This equipment is based on multi-pass technology and consists of a pay-off of around 12 optical fibers.

 

The secondary coating of the fiber is essential to complete the production process as it extrudes the loose tubes, if any, and promotes the overall quality and efficiency of the tube. The maximum working speed of the secondary coating line is 600 meters per minute and consists of an electrical control system with PLC and touchscreen. It is a piece of highly reliable equipment that smoothens the production process.

 

Segregating different types of optical fiber cables:

 

Fiber optic cables are widely being used to transmit data and have a wide range of applications in computer networking, internet, mechanics, telephone, etc. For each of these applications, different kinds of optical fiber cables are used. A particular type of optical fiber cable is identified based on color codes. Therefore, every kind of optical fiber is assigned a particular color, which acts as an identifier. This is done to easily identify the different kinds of fibers and use them accordingly.

 

To segregate the different fibers, coloring has become an important mechanism. To achieve this, technicians use a fiber coloring machine to get the respective colors on the optical fiber surface.

 

Working of the fiber coloring machine:

 

The fiber coloring machine is a useful piece of equipment that is used to color the fiber optic cables for easy identification. In addition to coloring, this equipment is also used in rewinding the cables to increase productivity.

 

This machine is equipped with advanced international technology that increases efficiency and is easy to operate. This reliable piece of equipment facilitates accuracy as the programmable controller is well-grounded and reliable. This machine has all the modern features and characteristics that make the device easier to control.

 

The automatic shut-down and alarm feature is a notable one as the device automatically turns off the task, thus saving energy and preventing overuse. This machine is also equipped with photoelectric sensors that help carry out an equal amount of take-up without any repetitions. Various factors necessary to monitor while coloring and rewinding, like temperature, pressure, power supply, etc., can be tracked easily and customized on the sensor display. The stable control system of the entire electrical machine is provided by a German Siemens company that offers good-quality service and reliability.

 

Modern machines equipped with the latest technology help to smoothen the production process and other tasks after production. The  secondary coating line  is highly efficient and reliable for extruding loose tubes and applying the secondary coating. Fiber coloring machine  is also a piece of essential equipment for coloring and rewinding of fibers.

 

Surges are a key problem in electronics since they are every circuit developer's biggest concern. These surges are usually referred to as impulses, which have the distinct characteristics of high voltages, typically in the kV range, that remain for a brief period. The features of an impulse voltage may be identified by a high or low fall time followed by a very high voltage increase time. An example of impulse voltage from a natural cause can be lightning. Let's find out more about the working principal of the unit. Read on to find out more.

 

Since this impulse voltage may appear to be extremely harmful to electrical equipment, it is crucial to test the gadgets to ensure that they can withstand it. This is where a surge generator, which creates high voltage or current surges, comes in handy.

 

Basic Working Principle

 

The EC 61000-4-5 standard specifies the immunity criteria, test methodologies, and the range of standard testing levels for equipment against unidirectional surges generated by overvoltage from switching and lightning transients. The testing levels for electrical and electronic equipment are determined depending on the environment and installation circumstances. The primary goal of this standard is to create a consistent reference for measuring the resistance of electrical and electronic equipment to surges.

 

Surge Protection IEC 61000-4-5 Immunity stress is intended to be indicative of voltage or current pulses that are generated on power networks by events that occurred outside of the equipment under test. Surges can be caused by power system switching transients, such as capacitor bank switching or load shifts. Surges on electrical lines could also be caused by lightning, either as a direct hit to a transmission line or as a result of a surrounding lightning strike.

 

A surge generator is used to accomplish the capacitor discharge technique. This equipment transforms line power into high voltage, unidirectional impulses, which are then sent through a faulty power connection. Capacitor charges are proportional to the voltage of the power supply. When the switch is closed, the capacitor discharges a high voltage impulse into the cable under test. Upon analyzing the findings, the curve illustrates how time influences the voltage at which a gap will flash over.

 

The curve is developed by applying increasingly larger voltages to the gap and tracking the time lag until it sparks over. The curve will reveal:

 

The smaller the time delays before flashover, the greater the applied voltage.

There is often a small and minimal time lag and below which the gap can never flash over.

A minimal amount voltage, shown by the 'Minimum Break-down Voltage,' exists below which a gap will not flash over within a normal test time of several minutes.

The Takeaway

In short, the surge generator, aka a thumper, is an important component when it comes to locating cable faults. The voltage and energy capability of the gadget evaluate the effectiveness with which defects can be broken down and found. When choosing a unit, consider the type of cabling and total length being tested. Hope this helps.

 

7 Advantages Of Using Automatic Screw Feeder For Your Business

As far as development is concerned, an automatic screw feeder has been going through a lot of improvements. This is true as far as improving the quality and efficiency of the products is concerned. In this article, we are going to talk about a couple of salient advantages of these machines. As a business owner, taking these advantages into consideration is of paramount importance. Therefore, let's go ahead and consider these advantages to make things easier for you.

 

 

The first primary advantage of these machines is that they are fast and simple. Therefore, you don't need to hire more than one person to use a single machine. In other words, downsizing will be possible as it will help save a lot of costs in the future.

 

If your business costs are too high because of hiring a lot of employees, you can get a few of these machines to get the job done in a cost-effective manner.

 

 

Efficiency is the second most important advantage of these units. You just need to hit the lever and the machine will start fastening screws in no time. The speed of these units is so fast that they can allow you to tighten up to 30 screws in 60 seconds.

 

Automatic feeding is a process that allows a lot of time-saving due to automation. Therefore, it's possible to achieve a high degree of efficiency for the same reason.

 

 

Since screws can be guided, arranged, fed, and locked, it's possible to achieve a higher degree of quality. Also, proper torque control makes it easier to improve the customer products significantly.

 

These units allow quick detection of screws. Plus, they give warnings when there is a missing or loose screw. Similarly, there is the detection of slipping screws as well. These features make this unit a high-quality one, especially for a screw tightening business.

 

 

In the case of manual screw feeding, you have to pick and move the screws manually thousands of times. Also, the product will be free of all types of contaminants. This is because you won't touch the screws at any stage of the process.

 

 

An automatic screw feeder helps pick and place screws automatically. And this can help reduce a lot of effort. Since the machine is made to work using a lever, it can help meet labor-saving and ergonomic needs.

 

 

It's better that you opt for models after you have considered your needs and products. Apart from this, due to the customization feature, you can easily meet the requirements of the production line.

 

And the good thing is that you can automate the machine fully if you consider what your production line requires.

 

 

These units are used in a wide range of devices like fans, optical lenses, speakers, LCD screens, circuit boards, motorcycles, automobiles, computers, and smartphones, just to name a few.

 

In short, an automatic screw feeder machine is a good choice if you want to achieve quality, efficiency, speed, and lab-saving. Hope this helps.

 

5 Simple & Effective Tips To Spring Clean Your Business

Spring is the perfect time for fresh starts and new beginnings - and that goes for your business too.

 

Spring cleaning may normally involve physically cleaning, decluttering, and organising your space, but in business, it can extend to so much more than that. For example, why not declutter your digital files, organise your budget, optimise your processes, and more?

 

With the five simple and effective tips below, you will learn how to spring clean your business in easy and impactful ways. You can help your business from the inside-out, improving and refining inner workings such as processes, budget, and workplace culture, through to outward-facing areas such as reputation, accreditation, and outreach.

 

Read on to discover where to start when giving your business a spring clean, and watch your business grow and thrive as a result!

 

 

An important first step in spring cleaning your business is to revisit its crucial core elements - especially budget and processes.

 

Your budget should be as flexible and adaptable as possible. It should be easy to maintain, and most importantly, regularly reviewed. Otherwise, it is easy for costs to creep up and for the business to become unprofitable.

 

You can use this as a time to assess exactly how and where your business is spending money, and assess whether you are receiving enough benefit from these expenses.

 

Perhaps there is one area of outreach or advertising that is working well, for example, and another that is weak. Maybe it would be a better decision to invest more in the effective area, and stop paying for the other.

 

Depending on the size and scale of your business, budgets and processes can quickly become overwhelming and time-consuming - especially if they need to be regularly reviewed. This is a great time to embark on our second tip, getting a fresh perspective from a knowledgeable professional.

 

 

No matter how experienced and accomplished they are, the best entrepreneurs know when others know better! They enlist the help of experts, specialist advisors, and those with specific skillsets, on a daily basis.

 

A great way to update and upgrade your business is to do the same. Identify the areas that you most want to improve or seek advice on - such as processes, budget, or advertising, for example - and enlist the help of an expert.

 

Many companies rely on copywriters with experience in search engine optimisation, for example, or bid and tender professionals who can identify the best opportunities and help to win more work for their business.

 

An expert professional can help you to gain an overview and see the bigger picture in your business, or else home in on the fine details and the specialist support that they can provide.

 

Rather than trying to learn and execute everything yourself, rely on the knowledge and experience of others, thereby growing your business as a team - whether as a one-off consultation or a more sustained, regular collaboration.

 

Select the areas of your business on which you wish to focus, then research and reach out to the best professionals who can help.

 

 

A spring clean of your business should also involve the help of your team. Now is a great time to discuss your ideas and goals with them, and to get their input.

 

Not only is this a great way to gain additional insights on where your business might be thriving or underperforming, but studies also show that employees who feel involved and consulted are more likely to be invested in the outcome,