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Are You Taking Risks With Your Horizontal Directional Drilling Contractor?

When you are looking for a horizontal directional driller, it is important to do your due diligence. You may think that as long as the HDD contractor is licensed and insured, that you are safe from any harm to yourself or your property. Unfortunately, this isn't always true. Many have been victims of failed projects to a contracted driller's inexperience, neglect, or other wrongful behavior. This is not to say that all contractors are careless. 

There are many experienced, skilled, and reputable HDD contractors out there who take every precaution to their projects. However, there are also some who do not perform the necessary daily safety checks or don't have  the best equipment which can put you at risk.

If you're looking to hire a contractor for your next horizontal directional drilling project, make sure you don't become a part of the 60% who have experienced problems in working with medicare providers.

Risks Involved With Contracting Horizontal Directional Drillers

You choose to do business with a contractor because you expect professional and high quality results. Unfortunately, instead of a completed or satisfactory project, some ended up filing complaints against HDD contractors due to poor workmanship, inadequate safety measures during drilling, billing problems after being paid in full by clients or agencies.

As such, before hiring an HDD contractor, make sure you know how they work and what dangers come with them.

Expenses

The first risk is the hefty price tag attached to hiring such a well-known company. These companies charge up to six times the rate of their conventional counterparts, which quickly adds up when considering that your job may require multiple attempts due to issues with the drill path. 

There are also associated risks with putting heavy machinery into your property without having it secured properly.

Additionally, these companies often neglect to mention important factors during their sales pitch, such as an increase in noise levels or traffic during the digging process. This can be a major inconvenience for those who live near the project site.

Safety

If you don’t choose the right hdd contractor, you might run into significant safety problems. For example, if an inexperienced operator is at the controls of the equipment, they may not have enough knowledge to recognize when something goes wrong or how to quickly find a solution. 

When this happens, it could lead to a safety incident that could lead to injuries, death, damages to property, and environmental disruptions.

Equipment

Some contractors take on too many projects, which means they don't have enough time to dedicate to each individual project, or worse yet, they don't have enough equipment to handle each project. 

HDD drilling is a time consuming process that requires a great deal of expertise and attention to detail. If the company you're considering working with doesn't have the right number of equipment, you could be waiting weeks for your line to get installed which could mean huge losses for your business.

Experience

Another risk you're taking is that of an inexperienced contractor. If your contractor doesn't have any experience with HDD drilling, you could be in for a rough journey. 

The right equipment used incorrectly can do more harm than good, and lacking the proper knowledge to run it can make things even worse, which could easily jeopardize the project. Thus, always look for a contractor with credible and proven experience in HDD projects.

Environment

Finally, there may be environmental risks involved when using a powerful drilling machine, as it can lead to damage of natural resources and contamination of soil and groundwater. Some contractors who use these machines are often unprepared to take on this level of risk. If you don’t want to run the risks of putting your project in jeopardy, work with an hdd contractor who has a proven track record in project safety and completion. Moreover, an ideal contractor should have years of experience and have partnered up with well respected equipment manufacturers that will work to ensure smooth operations for both parties involved.

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How Video Can Improve Your Marketing Strategy: Top Tips

Everyone has heard the statement “content is king.” It is a great way to attract, engage, and then convert your customers online. However, it is also important to consider how the content is presented to the audience.

Currently, video content is clearly one of the most effective ways to reach your audience. Whether you plan to use corporate video or explainer video, this type of content should be a part of your marketing strategy.  

Video Marketing Insights for Your Marketing Strategy

If you need more convincing as to why you should use video marketing, this State of Video Marketing Report for 2018 will convince you. This report provides some useful statistics on the effectiveness of using video production in businesses. Here are some of the insights that will convince you to add video to your marketing strategy.

  • 72% of consumers prefer watching a video to learn about a brand, product, or service than read about it
  • 97% of marketers says that video has helped them increase user understanding of their product
  • 76% of marketers says that video helped them increase sales
  • 80% of marketers say video has increased dwell time on their website
  • 95% of consumers prefer to watched an explainer video if they want to learn more about a product or service

Ways to Use Video for Your Marketing Strategy

The statistics mentioned above show how effective video is becoming to have a successful marketing strategy. If it has already convinced you, you may be asking yourself how you can use video to promote your brand. Here are some ways for you to do it:

Website – if you want to reduce your site bounce rate, you can use videos to engage your audience. You can use an explainer video to help your audience better understand your service or a welcome video that visitors can use to learn more about your brand.

Social Media – this is one of the most common ways for you to use a video. Most brands with social media accounts share videos online. As compared to other type of content videos are engaging and the social media platforms make it easy to watch and share them.

You can use the video for paid ads or promotions on social media platforms such as YouTube, Instagram or Facebook. This will help broaden your reach and even maximise your marketing efforts.

Blog – another popular way to share your video content is through blog. Why limit yourself to just sharing it on social media if you can also embed it in on blogs? Videos can strengthen your blogs. For example, you can use an explainer video for your “how to” blogs to better inform your readers about your brand.

Newsletters – just like social media, newsletters let you get the video in front of the right audience. You can do this without even waiting for them to look for the on their own. Adding a video that supports the theme of your newsletter can even reinforce the topic. People are more likely to watch a video to better understand something that they have read about.

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.

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4 Signs that Indicate Your Business Requires a Corporate Video

For many business owners, getting their brand to stand out from the rest is one of their primary goals. However, this can be very challenging since it’s safe to assume all brands have the same goal.

Basically, the question is: how do you get your message out in a way that is both compelling and powerful? How do you capture and hold the attention of your target audience? 

For many, there is only one effective medium—videos. Below are 5 red flags that indicate your business can definitely use and benefit from a corporate video:

1. Low website traffic

Is the traffic on your website exceptionally low? Do you want to have more likes or followers on social media? Creating a video marketing strategy for your business would be a huge step in the right direction.

According to statistics, a marketing video campaign can be very effective in increasing traffic to websites. It can also effectively drive more engagement on social media. Videos can also be used to emotionally connect with the target audience and convince them to pay your site or social media profile a visit.

2. Customers don’t know what you are offering

Even if you already have ardent customers, it will still be hard to sell them your product or service if they don’t have a clear and thorough understanding of whatever it is that you are offering. 

Keep in mind that even if you think you have clearly spelled things out or integrated it in your packaging, your branding might still not be clear for some people. 

Fortunately, this is where video marketing can come in handy. For starters, explainer or corporate videos can function as a robust platform for your product pitches. It will give you the luxury to illustrate product demos, show tutorials, and educate your  target audience.

3. You want to expand your reach

Use animation videos to portray your brand’s persona since it can easily incorporate logos and other marketing concepts you’ve used before. You can also use voice over actors that suits the type of audience you are targeting so the brand is more relatable. 

With an exceptional animation video, you can portray your brand as a truly trusted choice.

4. Website is not ranking well online

Keep in mind that user experience can massively impact search engine rankings. In line with this, give your target audience an enticing reason to browse your website or page. 

Capture their attention effectively and instantly by posting an explainer video that contains all the details that can help them easily understand the product or service you are offering. 

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pwruiz

Using Corporate Videos in Your Marketing Strategy: Awesome Benefits

Gone are the days when reaching an audience is easy and straightforward. If you want to increase revenue or boost sales, you need to do one thing first: create demand. 

The challenging thing is, with so many options available nowadays, viewers and audiences are no longer easily persuaded.

While today’s modern technology has made creation of innovative graphics easily achievable, it has also created a generation of multi-tasking, mobile phone-carrying, and internet-surfing consumers.

These consumers have access to a lot of mediums that call for their attention daily. This  is a challenge many brands need to address since thousands of other brands are understandably finding ways to solve this issue. One practical solution many brands resort to is corporate video production. 

Corporate videos have diverse uses and there are different areas in your marketing department which can benefit from the corporate videos you’ll create. 

For starters, corporate videos can be used to effectively educate people about your company’s processes, create training material, celebrate a company milestone, and document staff activity, among many others.

Undoubtedly, video marketing is a wonderful and beneficial addition to your marketing toolbox. If you’re still unsure if corporate videos are worth investing in, the answer is actually a resounding yes. 

Not only will it give you a competitive edge, it can also  boost customer engagement as videos are cost-effective and highly versatile.

If you’re still deciding if you should include corporate video production in your digital marketing arsenal, the following upsides should be enough to convince you:

Increases Sales and Revenue

Among the countless reasons brands these days are using video marketing is because  it brings in huge amounts of revenue. According to a research, adding a video on a landing page can increase the conversion rate by up to 80 percent. 

Plus, at least 74 percent of those who are watching an explainer video eventually end up purchasing it.

These statistics clearly indicate that videos have a large impact on how the target audience perceives a brand and the products or services they are offering. This gives brands more motivation to start making videos and keep up with their competitors.

It Can Help Establish Trust

Trust is a good foundation for any brand that want to boost sales and conversions. The idea of content marketing is about creating long-term relationships between the brand and the consumers. More than anything however, corporate videos have been very important in terms of establishing trust. 

As soon as trust has been built and established, everything else often comes easy. It pays to remember that once trust is there, it becomes way easier to persuade consumers to try the products or services you are offering. 

If they like it, they might even  voluntarily convince their circle and connections to also give what you are offering a try.

It Can Improve Ranking Dramatically

By using videos, you can significantly increase the time visitors will spend on your site. This will result to longer and better brand exposure which is instrumental in building trust between the brand and the consumers.

The best part of all this is it signals search engines like Bing or Google that your website has great content to offer. A study indicated that brands are 53 times more likely to appear on Google’s first page if a video is embedded on your site. Since Google owns YouTube, your site can also get some much-needed boost.

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Producing a Corporate Video? Common Mistakes to Avoid

 Since producing a corporate video can be costly and time-consuming, it is important that you are able to ensure things turn out the way you intend them to. While you cannot expect your first videos to be exceptional and flawless, knowing the most prevalent mistakes to avoid can make a world of difference. 

If you want to produce a truly exceptional and powerful corporate video, below are some of the mistakes you should steer clear of at all times:

Not Knowing Who Your Target Audience Is

Even if you have the best concept but you don’t know who to target, it can get lost in the noise of the internet. Regardless if you are already an established expert or a cautious newbie when it comes to video production, it is important to keep in mind that your video will not appeal to everyone. 

And it’s perfectly okay. What you should aim for is for the videos to appeal to the people you are targeting.

In line with this, make sure that your style, content, and messaging can entice and attract the audience you are targeting. Also, since it is likely that your audience is active on multiple social media platforms in one way or another, it is crucial to ensure your style fits the platform you’re active in.

Essentially, for you to fully enjoy all the benefits corporate videos can offer, it is important that you know who you are creating them for. Otherwise, you won’t be able to create the type of impression and impact and impression you desire.

Sending a Message that’s Unclear

This is yet another mistake many brands unfortunately often make. It does not matter if your video is visually superior and highly creative, your viewers can still end up confused if your message is vague at best.

While movies make use of cliffhangers as an effective and unique way to send out a message, there is a different dynamic when it comes to corporate or marketing videos. If you are going to use cliffhangers, make sure your objective is crystal clear.

Foregoing Equipment Checks

While having a vision of what your videos should be like, it is crucial that you don’t miss out on the seemingly small details. For starters, equipment checks are more important that most people think. 

In line with this, ensure you pencil out time to do routine maintenance and checks when you have an in-house equipment.

If you are renting, be sure not to skip thorough any checks or test prior to leaving any rental center. This can also help warrant that the equipment are working and you won’t be held liable if they are otherwise.

Understandably, the last thing you would want to happen is spend precious production time fixing faulty equipment or looking for replacement. Keep in mind that rescheduling shoots are not costly but can also leave a bad impression.

Not Having Post-Production Plans

Video production work goes requires far more than just completing the editing part. For starters, you also need to figure out where to share the video as it can be vital in your video’s success. 

It is also important to keep in mind that video distribution can significantly impact your marketing strategy. That being said, this is something you should figure out before you start shooting. 

Depending on the platforms you’re using, you might need to change and tweak style and format. Once you’ve decided where to best share your video, it is important crucial that you keep an eye on its performance.

There are two important metrics you should track: view-count and share-rate. Using those key data, your brand’s marketers and creators can analyse your content and  determine its effectiveness. 

In addition, the data can also provide important insights on areas that need improvement so you can use it on your future campaigns. 

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Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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800lbproductions

Top Reasons Businesses Use Videos to Reach their Business Goals

There is no doubt, business exposure can significantly help your business reach more customers. In line with this, you need to produce powerful videos that can truly connect. Fortunately, this is where the expertise of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many brands opened accounts on those mediums to broaden their reach dramatically. Through social media, videos can become more powerful at attracting and keeping the attention of both new and existing customers.

In addition, social media makes it very easy for brand to direct their visitors to their website so they can learn more about the brand as well as the product or service they are offering. Another great option would be to use explainer videos or animation videos to introduce a new product, present a new service, etc.

In addition, corporate video production can also present webcasts. They are also considered vastly effective at keeping website visitors on the the page for a significant period of time. 

This might not be common knowledge but most website visitors only need less than 5 seconds to decide whether they want to get off the page or stay. 

During said time window, videos can be used to effectively target vision and audio sensory stimuli. This is done to encourage the visitors to keep browsing and stay far longer than they originally intend to. 

This technique will not only improve the brand’s SEO efforts, it can also give it a massive competitive advantage.

Other exceptional ways videos can help your brand include:

Customer Trust

Nowadays, corporate videos are seen as more than just additional content on your site. With several social media platforms now available, videos are now also used to get word out about a brand on diverse social media platforms. 

With a great online presence, it’s a lot easier for brands to connect, establish, and engage, and trust with the audience they are targeting.

Employee Training

Most brands nowadays are already utilising videos to expand and build their customer base. However, videos can actually do so much more. In fact, they can be highly beneficial for your employees. 

That being said, many companies right now are already using videos as training materials for employees. Through videos, it becomes a lot easier for employees to understand what your training and seminar is all about and what its purpose really is.

Website Ranking

Through videos, brands can dramatically increase the amount of time visitors spend on their site. The longer visitors will stay on the site, the better it is as it will not only help  in the SEO campaign, it can also help boost trust.

What’s even better is the longer visitors stay on the site, the better it is for the brand. While unknown to many, it can also signal search engines like Google and Bing that the site offers good and quality content. 

Research indicates that sites are 53 times more likely to show up on the first page of search engines if a video is embedded on the site. 

More Connection

People love to spend time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activities are spent watching videos online. In addition, many social media users have been known to prefer videos because they are easier to consume and are more entertaining.

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Corporate Videos: How to Use it for Your Brand’s Storytelling

There’s no denying that brand video storytelling has become massively popular nowadays. Social media platforms like Instagram and Facebook have embraced it, alongside the technology that surrounds it.

Audiences have come to see videos as a powerful way of communication. In a 2014 survey conducted by Levels Beyond, around 40% of consumers revealed they prefer watching a brand video rather than reading the same information. This gives brands an effective medium to tell their story in a truly powerful way. 

The Amazing Power of Brand Videos

Taking into account its popularity, it’s safe to assume video marketing has evolved into something that is more than just a passing fad. If anything, it is now seen as a powerful way for brands to connect with their audience.  

They are also used as an effective medium for brands to build a powerful emotional connection with their audience. 

Apart from being visually stimulating, videos can also elicit an emotional reaction from the viewers. When people watch your video, their emotions can mirror what they see on the screen—the same physical reaction people experience when they watch a scary movie on the screen.

Creating Satisfied Customers

Social media can make it a lot easier for your target audience to review your product or service. These days when it is difficult to identify real reviews from fake ones, people trust their peers, friends, and families to tell them whether a product is good or not.

This forces brands to be more careful when it comes to their reputation by ensuring they manage reviews accordingly and offer quality service at all times. As a brand, using your own story can also be a powerful way to create satisfied customers.

To ensure you create satisfied customers, here are some times you should keep in mind:

Solve a Problem

To establish a powerful connection with your audience, you need to take them back to the things they worry and care about. Most of the best brand stories are driven by the desire to solve a problem the target audience are struggling with.

It Should Be Transparent

Most of today’s viewers can tell the fake reviews from the genuine ones. They can  also easily find out if you are staying true to your brand’s values. That being said, you can get your audience to trust you more when your work is genuine and offers real value.

It Should Stand Out

Regardless of how big budgeted your video may be, if it won’t stand out from the rest of the pack, it’s pretty much useless. In line with this, you need to ensure your corporate videos uniquely represents your brand so it will stand out from the competition.

It Should Establish Emotional Connection

Emotional connection can help brands elicit the emotional reaction they want from their audience. It can also help drive the audience’s purchasing decisions. That being said, it is often integrated in many of today’s corporate videos. 

For those who want to create powerful corporate videos, Reelmedia Ptd Lte. Can help. They have years of experience in producing high quality videos that can help brands reach their marketing goals.

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5 Top Psychological Triggers to Boost Conversions and Sales

If you have seen the movie “The Wolf of Wall Street,” there is a scene where the main character, Jordan Belfort, demonstrates how to sell a pen to an audience member. He did not state the features, perks, and other characteristics of the pen; he only showed how it is a necessity to the person he was selling it to. 

And with that particular “need” shown, the audience member was psychologically persuaded to buy the pen.

This is a classic method of marketing: you show the basis of need. However, when selling your brand, you cannot rely on showing the need alone. You also need to use other triggers to persuade your audience. 

This is because your competitors also sell the “need” or “pain.” With this as your starting point, you have to show that your product or service is of much greater value than what they are offering.

Persuasive copywriters often talk about psychological triggers that boost sales. These include:

Give your audience control

People like to be in control, and every persuasive copywriter knows this. Hence, when writing sales copy, it is necessary that you project your pitch in a manner as if it is your audience who takes control of the situation, not you.

You can do this by coming up with an effective call to action or CTA. CTAs are often placed at the end of the sales copy and are used to make the reader complete an action that you want them to do, such as buying your product, signing up for your newsletter, or getting access to your business’s premium features. 

With a CTA that shouts out to them, the more enticed they are to click and become your subscriber.

Show scarcity

People like to act faster when things are urgent or in need of immediate action. You can put them in this situation by presenting you offer under the notion of scarcity. 

For example, you tell them that your product only has a few stocks left, or that your freebie expires in five hours. These trigger them to sign up or purchase your offer sooner than expected.

Comparison

Persuasive copywriters will also tell you to present comparison. This is because you are trying to convince your audience that you have a way better offer than your competitor. 

You may want to present a chart listing down all the features and benefits of your brand and that of your competitor’s, and also infuse add-on perks that make it seem like it’s worth the switch. 

Of course, people want to get more than what they pay for, so you have to present your offer in that manner.

Proof

People always want facts behind the flair, so when writing a sales copy, it is likewise a must to add facts to support your pitch. You may want to research on statistics, trends, and key points of studies that are relevant to the products or services that you are selling, to establish credibility and entice your audience to take your offer.

Importance

Lastly, do not forget to infuse the “need” throughout your sales pitch. As mentioned earlier, this is the fundamental step towards marketing a product or service. 

You must be able to show that beyond the perks and freebies and scarcity that come with your product, you showcase a sense of need. You have to make your audience feel that they need your product most out of anything else, as once they feel this way, they will definitely buy your product right away.

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Key Factors to Consider When Producing a Marketing Video

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well.

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye.

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling.

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not.

Produce Quality Content

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials.

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand.

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

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