Which one specifically? The names of all the designers are listed in the tags and the captions.

I really gravitate towards designers/brands that revive old world charm in a contemporary setting, which is why I love Zara Shahjahan, Generation, Nida Azwer and Misha Lakhani a lot! But I guess they have become more ‘mainstream’ now... and might not be that underrated anymore.

Some brands that I think definitely deserve more love are; 

The PinkTree Company

Rano’s Heirlooms

YBQ

Kamiar Rokni

.. and recently I’ve been really enjoying Blocked Textiles.

Oh and Mahgul!

Aw sure!! 

I haven’t had a big mood lately (one appropriate for this blog anyway lol) but I’ll see what I can find! 

I’m all for it but I also think concept collections need to be done tastefully like it has gone to a point where it is overdone and in your face.. and truthfully a lot of the times it feels like… art appropriation.

For example, Generation’s new Ghalib collection has his poetry all over the tunics..  the color palette is blinding, it needed a more humble approach. 

Still my favorite high street brand though!