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@gayasfridge

hi, I'm axel. that's it. that's all you get to know.
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Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

  1. Expand the ways new users can discover and sign up for Tumblr.
  2. Provide high-quality content with every app launch.
  3. Facilitate easier user participation in conversations.
  4. Retain and grow our creator base.
  5. Create patterns that encourage users to keep returning to Tumblr.
  6. Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

U

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the tumblr emporium ads get on my nerves so fucking bad because they're just regular fucking 'this company is a person' ads but the person the ads are trying to be is a major dweeb who steals memes because they're free to use "tumblr lore" and not an individual user's joke and like wants to beat the crabs meme to death like it isn't almost exclusively used when a person in power dies or falls into misfortune. now it's just completely devoid of context. crabs because their market research shows tumblr users mention crabs a lot. crabs and blorbos and the pedro pascal fandom and vanilla extract water bottles. yes, we have done the research. we know how to sell your niche fun back to you. and the gullible portions of this user base are like "lol tumblr is so quirky" rather than like feeling like the merch account needs to be seen as a huge mistake yesterday

they’re also trying to sell “horse plinko” merch and the person who made that meme is like not well off and was trying to fundraiser not too long ago iirc and I mean. Obviously they’re not getting any of that money

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the guy running that account is already blocking ppl who get too loud about this, so i have great faith in our ability to run them the fuck out of here and back to whatever bog they crawled out of

Love how tumblr has its own folk stories. Yeah the God of Arepo we’ve all heard the story and we all still cry about it. Yeah that one about the woman locked up for centuries finally getting free. That one about the witch who would marry anyone who could get her house key from her cat and it’s revealed she IS the cat after the narrator befriends the cat.

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Might I add:

The defeat of the wizard who made people choose how they’d be to be executed

The woman who raised the changeling alongside her biological child

The human who died of radiation poisoning after repairing the spaceship

The adventures of a space roomba

Cinderella finding Araura (and falling in love)

I don’t know a snappy description but the my nemesis cynthia story certainly lives in my head

I am in love with you /p

WAIT REBLOG THIS VERSION INSTEAD

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The Supervillain Wrangler definitely needs to be on this list.

Pincushion Post

With my one-off dabble in posting fictional works expanding, it's probably good to be organized.

Whomever you are, welcome! Most of this blog is just me aggregating content I enjoy. However, I also write things, on occasion. To cut through the nonsense and memes (which, I mean, I enjoy) you can find quick links and brief explanations here.

Synoverse:

This one began with a response to one of Writing-prompt-s's writing prompts, which I have since titled 'Call Me Menace.' Written in second person, you are Synovus, a villain of significant renown. You've kidnapped your rivals' child... and you may be the best parent they've ever had.

'Call Me Menace' is here on Tumblr and here on Ao3, if you prefer the formatting over there.

The sequel, 'Villains Never Retire,' was planned to be a two-parter once it got long, and is now going to be at least three actually four parts. You can find all of it on Ao3 here.

In progress: Siren Call part one is now available. Third person, takes place after VNR. Part two simmering on the backburner :D

Newest Addition: Synovus: A Wishing Star. A terminally ill child wishes to meet Synovus - for reasons Synovus doesn't anticipate. Heed its warnings. Prequel to 'Call Me Menace'

Additionally, you can search the tag #synoverse on my blog for any asks I've answered about the universe, commentary, or the occasional sneak peek at the next installment.

Who the Hell Are You?:

Starting with a tagged prompt from writing-stuff, WtHAY is written in third person! Join a huntress of things that go bump in the night and her forcibly deputized changeling ally as they seek revenge for an attack on Navi's life - as soon as she can get up off of this couch.

Part one Here on Tumblr, and here on Ao3!

Miguel: status report on Miles Morales?

Hobie: target has been taken out

Miguel: very goo-

Hobie: it was a lovely restaurant. candle lit dinner. he proposed at the end of it, my last name is morales now

MUSIC ASKS these are actually pretty fucking hard but why not.

  • 1:A song you like with a color in the title
  • 2:A song you like with a number in the title
  • 3:A song that reminds you of summertime
  • 4:A song that reminds you of someone you would rather forget about
  • 5:A song that needs to be played LOUD
  • 6:A song that makes you want to dance
  • 7:A song to drive to
  • 8:A song about drugs or alcohol
  • 9:A song that makes you happy
  • 10:A song that makes you sad
  • 11:A song that you never get tired of
  • 12:A song from your preteen years
  • 13:One of your favorite 80’s songs
  • 14:A song that you would love played at your wedding
  • 15:A song that is a cover by another artist
  • 16:One of your favorite classical songs
  • 17:A song that would sing a duet with on karaoke
  • 18:A song from the year that you were born
  • 19:A song that makes you think about life
  • 20:A song that has many meanings to you
  • 21:A favorite song with a person’s name in the title
  • 22:A song that moves you forward
  • 23:A song that you think everybody should listen to
  • 24:A song by a band you wish were still together
  • 25:A song by an artist no longer living
  • 26:A song that makes you want to fall in love
  • 27:A song that breaks your heart
  • 28:A song by an artist with a voice that you love
  • 29:A song that you remember from your childhood
  • 30:A song that reminds you of yourself

idk what traumatized or mentally ill person needs to hear this but dreams (especially the really disturbing ones you dont want to talk about to anybody) arent some deep peek into your psyche or a sign of your True Desires or whatever theyre quite literally your brain making fruit salad with whatever it can find on the shelf. just putting all that shit in a blender and hitting obliterate. its fine, youre fine, youre not a weirdo for it

Actually forget what I said. This dream is more important than anything

“It’s not that wet” 

This cat strikes me as both fascinated by the sensation of the rain - the smell, sound, and feel of it - and completely mortified by the fact that it comes with being wet

This cat is like “I am enjoying approximately 75% of this experience but I’m not sure if it’s worth that other 25%”

Source: justcatposts
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most sunken ships only manage to kill people once. hats off to the titanic, the safest ship of all time