The purpose of that government meme database seems obvious to me; they clearly want to study the spread of information among net users, how and why certain memes go viral while others remain stale, and how they can best capitalize upon this in order to most effectively disseminate pro-State propaganda.
You ever read the /r/nosleep story about government meme propaganda? If not I’ll put it under a read more
That’s definitely one of my favorite copypastas, thought I doubt the veracity of the retelling, the points made in the narrative still hit home:
“Have any of you read this book by Richard Dawkins? The selfish gene?” We shrugged collectively. “No.” “Dawkins has given birth to a new concept. A meme. A piece of content that spreads like a virus from user to user, changing along the way, till its instantly recognized across languages and cultures.” “So?” “So, hang on to that thought and listen to this-” Steve took a last drag off his cigarette and buried it in the sand. “Since the advent of democracy, governments are now slave to public opinion. If the opinion of the masses is strong enough, it can break even the most powerful empires.” “True.” “Which is why one of the first thing governments do, is invest in figuring out how to shape opinions.” We were silent, leaning forward, elbows on knees, faces intense. Steve smiled. “See, the average man, he’s a busy man. He’s got his own problems- love problems, money problems, family problems, status problems. The average joe has got approximately 3.5 minutes a day to think of world issues. That’s 3.5 minutes, to be divided over hundreds and hundreds of issues. Which is why, the average joe gives about 3 seconds of thought per issue- according to his personality, he subscribes either to the “orthodox view” the one his newspaper prints, or to the contrarian view- the one conspiracy theorists and rebels spin. Pick an issue, any issue- abortion, healthcare, education, politics: the average joe is going to see it in terms of black and white, and voice an opinion accordingly. Even with countries- take USA- opinion wise, either a foreigner loves the US and wants to live in it, or he hates it and thinks it represents evil. No one has time to think nuanced thoughts.”
We nodded.
“Now aggregate this by millions and millions. A tidal wave of voices. All of which use sound bites as their opinion formers- and imagine, if you will, that we found a way to control these opinions.”
“You’re terrifying me.”
“I intend to.” He said. “The USA is fighting a war- not just in Iraq- but a global war that will decide which culture dominates this decade -hell- this millennium. We’re fighting to create a global culture that will keep us a superpower forever. I’m fighting for my country because in the end, hell, we are meant to rule the world.”
[…]
“Why?”
“I told you. To control argument. Thus, to control the world. Religion tried that in the past- to control the world via control of human emotion and beliefs. It worked extremely well- except that religions are singular: ‘follow our path, or go to hell’, literally. The minute you say that, some wise guy is going to cross his arms and oppose you.
No.
I realized that its human nature to want to oppose the majority, just as much as its human nature to want to be the majority. If you want to control everyone- recognize that rebellion is inevitable with any propaganda. So, when creating propaganda, you try and create your own rebellion, to give natural born rebels the illusion of control. That way, you secretly control both sides by creating an artificial war that hides away the main issue- the way I created an artificial war between men and women to hide the fact that gender roles and expectations are deadly to both.”

