Obviously there continues to be confusion over the whole 616/Prime issue. The fact that different books are sending different messages doesn't help. Today's Spider-Women Alpha once again refers to Earth-616. Why can't the Marvel writers and editors stick to a consistent policy regarding the current reality designation?

Because this is a change in policy from the past, and that sort of thing always causes a certain amount of confusion. Plus, if you’re doing a series like WEB WARRIORS that travels from timeline to timeline, it can become difficult to change the way you were thinking about the designations for those timelines.