Right? I mean, take the publishing world, for example, since it’s what I’m more familiar with. Yes, authors are encouraged to write whatever they want and to have their own voices, but most publishers will usually not take a chance on something that isn’t already selling or expected to take off shortly. Something that isn’t marketable. Because the market drives the content, in most cases.
Because that’s how it works.
If an author wants to write something that’s not accepted as easily marketable, they are free to write it anyway and self-pub it on Amazon or whatever, but they KNOW the sales won’t be spectacular unless miraculous lightening strikes. Or they write fanfiction, where no expectation of money comes into it, and people either read or don’t read, as they wish.
Why would comics, which is as much about the story as the pictures, be any different? Why do they think we, the consumers, should just buy what we’re given and be happy about it? That is NOT how entertainment media works.
Even Hollywood is starting to realize that, and they are glacially slow on the social uptake.