Emma Ava

According to BrightEdge, artificial intelligence is seen as the second largest marketing trend (26%) – with consumer personalization (29%) in the first place. As we’re specifically talking about the integration of artificial intelligence with account-based marketing (ABM), let’s get straight to the point. Artificial intelligence can be a powerful tool when utilizing an account-based marketing strategy and take...

Marketing strikes a fine balance between art and science – creativity and data. While historically, art dominated marketing, digital channels, platforms and significant advances in technology ushered in the era of data-driven marketing or the science of marketing. Today, marketing leaders look at metrics to measure the success of creative processes and ideas. According to...

Download the whitepaper on - Protecting Networks and Confidential Patient Data. Feel free to register for more Information Technology whitepapers (PDF).

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Lead generation is an essential and critical step in every marketing strategy. It is known to be one of the most effective growth fundamentals for businesses. According to one Marketo study, companies using effective lead generation practices have achieved approximately 133% more revenue than the companies who are not using this strategy. What is lead...

Training videos were ‘nice’, but now they are critical to business success as the pandemic rages on. Check these importance for remote workforce

There are thousands of marketing automation software available in the market. We bring you the best 11 software to understand your organization’s needs.

During the COVID-19 pandemic, remote workers continue to be at risk for cyberattacks. Read our ultimate guide on network security.

Content creation and syndication has become an integral part of the marketing strategy for most companies. In fact, according the Content Marketing Institute (CMI) and MarketingProfs report 2018 Benchmarks, Budgets, and Trends—North America: B2B Content Marketing, over 60% of B2B marketers noted that their content marketing success has increased compared to one year ago. 60% is...

Download the whitepaper on - Insights on Cybercrime. Feel free to register for more Information Technology whitepapers (PDF).

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IoT Security or “internet of things” security, is the act of securing devices & networks connected to the Internet of Things. Click to read!

Download the whitepaper on - Can Employees Truly Work from Anywhere?. Feel free to register for more HR whitepapers (PDF).

Wondering what event marketing is? Read this article and get to know how it works, types, and how it can be beneficial for your business.

Businesses are trying to reach customers with multiple marketing messages every single day. In fact, in 2021, it is estimated(1) that the average person will see between 6000 and 10,000 advertisement messages each day. To ensure that marketing advertisements and messages reach the right audience, targeting the right market is essential. If you are aiming...

Download the whitepaper on - The Rise of the Smart City. Feel free to register for more IT whitepapers (PDF).

In recent years, chief human resource officers (CHROs) and chief people officers (CPOs) have gained more prominence within the corporate landscape. They’re taking a leadership...

Real-time targeting is among the biggest benefits of location data. Read this article to know more such advantages of location data.