To be accepted, your theme should:
While Tumblr accepts all themes that meet our basic criteria, our editors occasionally select outstanding themes to be featured in a theme category or a collection on tumblr.com/themes. Chosen themes share a few overarching qualities:
Theme developers who have been featured on tumblr.com/themes have the opportunity to offer a theme for sale.
The same guidelines that apply to featured themes apply to premium themes. In addition to offering an exceptional product, premium developers must be able to provide support for users of their theme. For more information, send a note to:
So you’ve tested your theme and it’s rock solid. Your stylesheets are the very definition of elegance. You are ready to submit your theme.
Here are the things you get to tell people about your theme when they’re browsing the theme store:
What is your theme called? Well, that’s what you should title it.
Give ’em the “quick sizzle” with something catchy and descriptive about your theme.
The face of your theme in tumblr.com/themes and within the Customize screen. Make sure people can get a good sense of it from this image. (375 x 250 pixels, please.)
Tumblr allows you to upload up to eight screenshots of your theme in action. We suggest that you show off the things that make your theme unique, but please make sure to include the index page, permalink pages, and various post types. Screenshots should be 630 x 450 pixels.
Here’s where you get into the details. What are your theme’s features? What can a user do when they install your theme? What kind of options will they have in Customize?
The best way to see a theme in action is to see it live on a Tumblr blog. We ask that you set up a dedicated demo blog for each theme you have in the theme store. The demo blog should show all of Tumblr’s post types (including asks, photosets, and reblogs) so a user can see how your theme will look with every kind of content. Post the things that will show your theme at its best, and clearly illustrate the design and functionality of your theme. Feel free to get adventurous, but all content should be safe for work. Specifying the URL for the demo blog will auto-install the theme at that location, and keep it current with any updates you make from the theme submission tool.
It’s inevitable that people are going to have questions about your theme. Be prepared with a dedicated support email address so you can streamline communication with your users (and with your potential customers). You may also want to include a link to an FAQ for your theme in the description and on your demo blog.
Once your theme is submitted, it will be queued for review by Tumblr staff. As it goes through the review process, you’ll see one of the following statuses on the theme management pages:
Live Your theme is live and ready to be installed by Tumblr users all over the world. May it travel far and wide.
Pending Your theme is waiting for review
Incomplete Our computers have detected something missing from your code.
Aesthetic Your theme doesn’t meet our aesthetic requirements.
Missing Requirements Your theme submission is missing required functionality or assets. See the guidelines.