Communicating with Users


What is messaging?

Well, um, it’s like chat. You send some characters to another user, they read them, and maybe they send some characters back to you. You do this enough and it’s called communicating. Communicating, or “messaging,” has been around for centuries. This is just our take on it. 

How do I start a conversation?

That’s easy. Just look for this guy: 

From the app:

  1. Tap the chat bubble to open activity and messages.
  2. Tap the new message bubble.
  3. Enter a blog name.
  4. Start a conversation. “You complete me” is the traditional opener but “Hello” is also acceptable. Feel free to experiment with your own openers and see where it goes. 

From posts:

  1. Click or tap the paper airplane icon.
  2. Enter the name of a Tumblr you want to send that post to.
  3. Discuss.

From the web:

  1. Click the chat bubble at the top right of your dashboard.
  2. Type the name of the Tumblr you want to message.
  3. Say something. But, like, be cool.

What happened to Fan Mail?

Think of Fan Mail like a shoebox where you keep your old love letters. They’re still there (under the envelope on the web, and under blog info on mobile) but if you want to respond, it’ll start a new messaging conversation.

Who can I message?

Pretty much anyone. It’s really up to the receiver—they have all the control. If they want to accept messages from everyone on Tumblr, then you can message them. If they only accept messages from Tumblrs they follow (see next question), you have to get them to follow you first.

For example, let’s say @cheezbag follows @pocketcheez, but @pocketcheez isn’t following back. It’s a one-way follow. 

  • If they both accept messages from anyone, then either person can initiate a conversation with the other.
  • If they only accept messages from Tumblrs they follow, then only @pocketcheez can initiate the conversation because @cheezbag follows them. 

A couple other caveats: You can’t message group blogs (not yet, anyway) or anyone who’s blocked you (obviously). 

Can I send a picture in a message?

Yep. From a messaging conversation, click or tap the camera icon, choose an image (including GIFs), and send. Or you can use an existing Tumblr GIF: just click or tap the GIF icon instead, and search for that perfect GIF to say what's in your heart.

Pro tip: If you’re on the web, you can just drag an image right into a conversation. No clicking required.

Who's this Tumblrbot that's messaging me?

Tumblrbot is an official Tumblr bot and it might message you (just once) if it thinks it can help with something. Reply with “stop” to stop receiving messages from the bot. As Tumblrbot learns more about humans, it will respond in new and different ways.

How do I prevent people from messaging me?

Just go to blog settings and flip the “Only allow messages from Tumblrs you follow” switch. Now Tumblrs you don’t follow won’t be able to start conversations with you. Presumably the people you do follow aren’t jerks. 

You can also block users individually but that will prevent them from interacting with you or your posts in any way.

How do I turn off messaging sounds?

  • In the app: From your Account tab, tap "Settings" and then "Sounds." You can turn off those bloops, shlings, and fwips from there.
  • On the web: From your dashboard settings, toggle the "Messaging sounds" option off.

Can I disable messaging?

No, that’s not a thing. But you can block anyone who’s being a tool by clicking or tapping the menu (looks like three dots) in the top right-hand corner of the conversation.



What are replies?

Replies are Tumblr’s way of responding to a post that’s more specific than a like, less of a commitment than a reblog, and more public than a message.

How do I reply to a post?

Tap or click the speech bubble at the bottom of a post, say something nice in the box provided, and hit “Reply.” Your work here is done.

Is this a new thing?

Sort of. Replies went away for a while, and now they’re back and better than ever. We explained the whole thing in this post.

What’s different about replies now?

Several things:

  • You can reply to a post multiple times.
  • You can reply to your own post.
  • You can reply to reblogs, not just original posts.
  • You’ve got three levels of who can and can’t reply to your posts.
  • You can see all of a post’s replies in one place, thanks to our redesigned notes.
  • You can delete or report unwanted replies right from your post's notes.
  • You can write longer replies, since the limit has increased from 250 to 475 characters.

Who can reply to my posts?

You decide. In the app, tap the account icon, then “Settings,” then “Replies.” On the web, visit your blog settings and look for “Replies” on the left side of the screen. The default setting is the top (“Most Inclusive”) one, but you’ve got some options:

  Primary BlogSecondary BlogPassword-protected blog
Most inclusive Everyone Everyone n/a
Less inclusive  Tumblrs you follow and Tumblrs following you for at least a week    Blog members and Tumblrs following this blog for at least a week    n/a
Least inclusive Tumblrs you follow Blog members (if any) Blog members (if any)

You can also delete a reply to your original post, report a reply to us, or block a particular Tumblr from replying to your original posts (they’ll still be able to reply to someone else’s reblog of your post, though). From post notes on the web, click the three dots that appear when you hover over a reply or reblog caption to bring up these options. From the app, just tap (iOS) or tap and hold (Android) a reply or reblog caption to bring it up.


How do notes work?

Notes are all of the reblogs, likes, replies, and answers that a post has received.

To understand how they work, tap or click the note count on any post and allow us to walk you through the remarkable notes ecosystem.

First, the basics:

  • Notes are ordered chronologically, with the oldest note (always the original poster) at the top.
  • When you open the notes view, you go straight to the bottom (where the newest notes are) so you can see the most recent activity.
  • To refresh the notes view and see if any newer notes have been added, leave the notes view and re-open it (we plan to make this even easier in a future iteration).

Replies and reblogs with captions get a new visual treatment so you can easily keep up with the conversation:

  • If someone replies or reblogs a post and adds a new caption, those pieces of conversation show up in the notes.
  • You can reply to a post right from within its notes view in case you want to add your thoughts to the conversation that’s taking place.

If a post gets a few notes, by the way, they’ll probably look a little different (keep in mind that this part only applies to posts made after 3/17/16):

  • If a post has less than two likes or reblogs, or has no replies or reblogs with captions: You’ll see a simple chronological list of all the notes the post has gotten.
  • If a post has at least two likes or reblogs, and has at least one reply or reblog with a caption: When you open the notes view, only the replies and reblogs with captions are displayed, so you can read (and reply to) them more easily. At the top, you’ll see a summary of the total number of likes and reblogs—tap or click it for a chronological list of all your other notes.



What is the Ask feature?

Asks are more of a one-off Q&A, not a two-way conversation like messaging. And unlike messages, Asks can be published to a blog and reblogged by other users. 

As the asker (the sender) you can choose to submit a question as yourself or as an anonymous phantom. As the askee (the receiver) you can choose to respond publicly (by publishing to your blog) or privately. 

One quirk: You can only respond to anonymous asks publicly, since we don’t know who sent it.

How do I enable the Ask feature?

  1. Click "Settings" under the Account menu at the top of the dashboard, then on the right side of the page, choose the blog you’d like to update.
  2. In the Ask section, enable “Let people ask questions.”
  3. Fill in “Ask page title” with whatever you’d like to name the Ask page (and the Ask link on your theme if it shows one).
  4. If you want to allow anyone (not just Tumblr users) to ask questions, check the box that says “Allow anonymous questions.”

Is there a limit to how many Asks I can send?

You can send up to 10 Asks per hour, and only five of those can be anonymous.



What is the Submit feature?

This feature allows other users to submit posts to your blog(s). Whether or not you publish them is up to you.

How do I enable post submissions?

  1. Click "Settings" under the Account menu at the top of the dashboard, then choose the blog you’d like to update on the right side of the page.
  2. In the Submissions section, enable “Let people submit posts.”
  3. Customize your Submission page title, guidelines, and tag field.
  4. Toggle which types of posts users can submit.


Tumblr GIF in iMessage

How do I use Tumblr GIF in iMessage?

That's right, now you can make and share GIFs right in a text—and it's powered by Tumblr. FYI, the Tumblr GIF extension for iMessage is only available on iOS 10 or higher and you’ll need to have the Tumblr app installed.

  1. Open a conversation.
  2. Tap the App Store icon to the left of the chat box.
    1. If you don’t see the Tumblr GIF icon there, tap the icon that looks like four ovals at the bottom, left-hand corner of the screen. Then tap the “Store” icon. Turn Tumblr GIF on and tap “Done.”
  3. Swipe through the extensions until you reach Tumblr GIF, and tap the icon.
  4. Select a video or a burst (or heck, take a new video).
  5. Choose a three-second clip that will become a GIF. 
  6. Here you can pinch the screen to crop the GIF, drag the blue box underneath the GIF to shorten its duration, adjust the slider at the bottom of the screen to decide how fast you would like it to play, and tap the circular arrow to toggle between loop and rebound. 
  7. Tap "Next" to edit your GIF. To add text, tap "Aa," then tap the checkmark when you're done typing. Change the color of text added to a GIF by tapping what you wrote and slide along the color selector. Pinch the screen to change the size of the text or rotate it.
  8. Tap “Skip” or “Next,” and when the GIF is done processing it’ll put itself in your conversation, all ready to send. Cool!


Other Useful Info

How do I send Asks or Submissions?

Assuming that the blog has those things turned on:

  • In the app: Go to a blog, tap the person icon, and then Ask or Submit.
  • On the web: Hover over an avatar and click the person icon. 
  • From the web: Look for the Ask or Submit link, or add /ask or /submit to the end of their URL.

How do I access my Asks, Fan Mail, and Submissions?

In the app: Go to the account tab (the human), then tap the human (iOS) or three dots (Android) next to your Tumblr and choose “Inbox.” Note that the "Inbox" option won't show up if you don't have any Asks, Fan Mail, or Submissions at the moment.

On the web: Click the envelope in the top right.

Probably! Most themes automatically detect when you turn on Asks and Submissions. But if you know that you turned them on and you’re not seeing them, go to to find the right switches.

How do I put Ask or Submit links in my blog description?

If you enable any of these features and the links do not appear on your blog automatically, you’ll need to manually add the links to your blog’s description.

  1. Click "Settings" under the Account menu at the top of the dashboard, then choose the blog you’d like to update on the right side of the page.
  2. Click “Edit theme” in the Website Theme section.
  3. Edit your description to add the links. For example:
    • <a href="/ask">Ask me Stuff!</a>
    • <a href="/submit">Submit!</a>
  4. Click “Save” and “Exit.”


Blocking Users

What if I receive unwanted messages, reblogs, or follows?

Simple: Block the person who's sending them. You can do so from a number of places within Tumblr.

  • From your mobile or web dashboard, open the user's blog by clicking or tapping on the avatar, then go to the user menu (the little human), and select "Block."
  • From your blog settings page on the web, just click the pencil to edit your blocked users then type in the user that you want to block.
  • From post notes on the web, click the three dots that appear when you hover over a reply or reblog caption to bring up the block option. From the app, just tap (iOS) or tap and hold (Android) a reply or reblog caption to bring it up.
  • From a messaging conversation, click or tap the three dots at the top of the screen, and choose "Block."
  • From your mobile or web inbox, click or tap the three dots at the bottom of the ask, fan mail, or submission, and then hit "Block."

(Note that if you got an anonymous ask, it isn’t associated with any particular account, which means you can’t really block the person that sent it. You can, however, permanently block the IP address the ask came from. Any further anonymous asks sent from that address will never see the inside of your ask box. FYI: There’s no way to unblock an anonymous IP address. Additionally, the person sending unwanted anonymous asks could still send you anonymous asks from another IP address. If you’re receiving these anonymous asks from multiple IP addresses, you can disable anonymous asks or even disable the Ask feature entirely in your blog settings. If you need help with any aspect of Asks, check out this help doc!)

What happens when I block someone from my blog?

  • They won't be able to follow your blog.
  • They won’t be able to message you.
  • They won't be able to send you Fan Mail or Asks to your Tumblr. 
  • They won't be able to see your posts in their dashboard.
  • They won't be able to like or reblog your posts.
  • You won't show up in their search results.

Just a note for anyone with secondary blogs: when you block someone, you'll be blocking them from a specific blog on your account, not all of them. If you want to block someone from all of your blogs, then you'll have to add them to each block list.

Will someone know if I've blocked them?

Probably not. We don't tell people when you block them, but they might figure it out on their own if they visit your website, try to reblog one of your posts, say, and are prevented from doing so.

How do I unblock someone?

Go to your blog settings on the web, scroll to the bottom, and click on the pencil icon next to "Blocked users." From there, you can click the Unblock button next to any blocked user.

Can I hide my blog from people who aren't logged in?

Yup. Just head into the settings for the blog you want to hide from public view and turn off the switch that says "Allow logged-out users to see this blog." Your followers will still be able to see your posts in their dashboards, and other logged-in users will be able to view your blog, but anyone who tries to go to your blog at its URL will need to sign up and/or log into Tumblr to see it. 



Why aren’t my Asks getting delivered?

These are the most common reasons: 

  • The sender exceeded the ask limit. You can only send 10 Asks per hour, and only five of those can be anonymous. 
  • The Ask included links, paragraph breaks, special characters, emoticons, or ellipses, or didn’t have spaces between sentences. 
  • The Ask was longer than 500 characters. 
  • The recipient blocked an entire network location. This can happen if a user blocks an anonymous Ask sent from a library or other public location. When that happens, no one from that location can send that person an Ask.