Using Google Analytics

What can I use Google Analytics for?

It’s great for finding out...

  • how many users are visiting your blog
  • how often users are visiting your blog
  • which of your posts are most popular
  • which search terms visitors found you through
  • where your visitors are coming from

How do I add Google Analytics to my blog’s theme?

Some blog themes allow you to paste a Google Analytics ID in the Appearance Options section of the “Edit theme” page:

If your theme doesn’t support that, follow the instructions below.

  1. Visit Google Analytics and log in with your Google account. If you don’t have a Google account, it’s easy to create one.
  2. Click "Sign up" if you're a new user. Otherwise, click "Admin" on the upper right, then click "+ New Account" under the Accounts tab.
  3. In the "Account Name" field, enter "Tumblr" or your Tumblr URL (e.g. "").
  4. Choose "http://" in the dropdown menu and type the URL or custom domain of your blog.
  5. Set your country and time zone.
  6. Set your data sharing preferences.
  7. Select the country or territory for the User Agreement.
  8. Read the Terms of Service, then check the box that says "Yes, I agree to the above terms and conditions."
  9. Click "Create Account."

Now that you’ve created an account, you should add your custom tracking code to your blog. Go to your blog’s customize page and enter the code in the Google Analytics field. If your theme doesn’t have that field, follow the instructions below.

  1. Copy the tracking code on the next page.
  2. Click "Save" in Google Analytics.
  3. Open your dashboard in a new window.
  4. Click on the account menu (person icon) at the top of the screen, then click "Settings."
  5. Click the name of the blog you'd like to update on the right side of the screen.
  6. Click the gray "Edit theme" button.
  7. Paste the Google Analytics code into the "Description" field OR click “Edit HTML” and paste the code before "</head>."
  8. Click "Save."

Why does my status read “Tracking code not verified”?

This means Google’s system has not processed your data yet.

How do I view my blog’s traffic metrics?

  1. Log in to Google Analytics.
  2. Under Account Home, choose your blog.