Tag Editor Guidelines and FAQ


  • Look for diverse content. Tumblr has many viewpoints and expressions. Select posts to reflect the entire community and not just a few perspectives.
  • Focus on original content. Choose posts with original content and commentary over links to headlines and photos without additional context.
  • Select posts that have links to the original source. Check to make sure that posts link their content (photos, videos, publishers, writers, etc.) back to their original sites so that the original artists and writers get credit for their work.The features we have around content attribution are pretty nifty, so please use them!
  • Choose posts from active and legitimate accounts. Take a few moments to make sure the author of the post you're selecting is in good standing with the Tumblr community. Avoid inactive blogs and accounts that engage in spam or link-baiting.
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  • Don't post NSFW, illegal, or creepy content. We now show featured tag content to logged-out users of our mobile apps, so please be respectful of the community at large. App store guidelines do not allow NSFW content of any kind — that includes private parts and illustrated nudity. When in doubt, always err on the side of caution!
  • Don't accept money or gifts in exchange for your editorial services. Bribery is bad. Earning the community's trust is spectacular.
  • Don't use your selections for personal purposes. Tag pages are for users to explore all the diverse content on Tumblr. Don't use your selections as a way to market your blog or your friends' content.
  • Don't ask users to market themselves to you. You should find interesting posts on your own, via the tags you're responsible for curating, not ask users to draw attention to their posts with tags specific to you (i.e. your username, your blog name, etc).
  • Don't post your own guidelines. These are the official Editor Guidelines and you should stay true to them.
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What's that mean?


Use the everything stream. The world beyond your own Dashboard can be pretty fantastic. The everything stream on the tag page includes all posts that refer to the tag you're curating. It's a great way to find posts from bloggers you aren't following.

Search for related tags. If you've exhausted the everything stream, do a tag search for anything on Tumblr that may be related to the tag you're editing. For example, for #tech, search for posts tagged with 'Google,' 'apps,' or look for the top tech stories of the moment.


How do I promote posts?
  1. On your Dashboard, take note of the new star (next to the heart) on posts.
  2. Click the star to promote a post that you think is awesome enough to be featured on the tag page.
How many posts can I promote?
You can feature up to 10 posts every day for each tag you curate.
How long does my editorship last?
You may serve a term of up to 60 days. If we think you’re awesome and you successfully complete your term, we may invite you back after a 60-day waiting period.
How are new editors selected?
New Editors are picked based on the quality of their contributions to the tag pages. In order to encourage community-wide participation, we rotate editorships every few weeks.
Can I promote my own posts?
No. The Tag Editor’s role is to curate and promote great content from other users, highlighting posts that represent many different perspectives on Tumblr, not just a select few. Any kind of abuse will result in removal from your editorship.
How do I find great posts?
  • Read posts and reblogs from people you follow.
  • Search Tumblr for terms related to the tag.
  • Scan the tag's everything stream (e.g. www.tumblr.com/tagged/design/everything for #design)
What kinds of posts should I promote?
Posts should...
  • represent the very best content that Tumblr has to offer
  • be Safe For Work
  • be properly credited by the blogger
Does this mean I have a job with Tumblr?
No. The editorship in no way represents an employer-employee relationship, so please don't characterize it that way.